Draft:Sneaker authentication platforms in the resale market
Submission declined on 19 June 2025 by Anerdw (talk).
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| Submission declined on 16 June 2025 by Cactusisme (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Cactusisme 5 days ago. | |
| Submission declined on 4 June 2025 by AlphaBetaGamma (talk). Your draft shows signs of having been generated by a large language model, such as ChatGPT. Their outputs usually have multiple issues that prevent them from meeting our guidelines on writing articles. These include: Declined by AlphaBetaGamma 17 days ago.
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Comment: The tone is still a problem throughout the draft. Marketing jargon such as "thriving resale ecosystem" has no place in a Wikipedia article (that's just one example of such jargon – removing those words will not fix the overall issue). bonadea contributions talk 07:45, 19 June 2025 (UTC)
- Comment: There are a lot of sources here about individual sneaker authentication platforms, but I'm not really seeing coverage on the subject as a whole. Specifically, only the "Your Next Shoes" source uses the phrase "sneaker authentication", and it only uses it once, which makes me doubt that the current sourcing is sufficient to demonstrate notability.Also, be really careful with that Statista page. There's consensus that Statista should generally not be cited directly, and the current usage of the page is probably original research since the page doesn't directly relate resale to the importance of authentication.This has nothing to do with the decline, but I'm not entirely convinced that this is the best name for the article. Moving the page to "Sneaker authentication platforms" might be better; "in the resale market" seems a little redundant. Anerdw (talk) 07:42, 19 June 2025 (UTC)
Sneaker authentication platforms in the resale market
[edit]Sneaker authentication platforms help verify whether sneakers sold on secondary markets are genuine. These services have become increasingly relevant as the sneaker resale industry expands and counterfeit products grow more difficult to detect.[1]
Background
[edit]The global appetite for sneakers—fueled by hype culture, celebrity collaborations, and exclusive releases—has led to a thriving resale ecosystem. However, this boom has also opened the door for counterfeit products. To help maintain trust in the marketplace, several platforms have introduced authentication services designed to screen for fakes before products reach the buyer.[1]
How authentication works
[edit]Platforms typically rely on a combination of manual and digital methods. These include visual checks of stitching, logos, and labels, along with the use of technologies such as NFC tags and AI-driven image recognition. Some companies issue digital certificates or attach physical tags to confirm verification status.
Industry adoption
[edit]Major resale platforms have developed their own approaches to sneaker authentication. StockX uses centralized centers to inspect all items before shipment and reportedly rejected hundreds of thousands of pairs that didn’t meet its standards.[2] GOAT combines photo-based pre-checks with in-person inspection and also offers sneaker cleaning and refurbishment services.[3] In Southeast Asia, platforms like Novelship provide physical checks of logo placement, box labels, and internal markings to meet the needs of their regional customers.[4]
Trends and momentum
[edit]The sneaker authentication market is expected to grow through 2033, with consumer demand for transparency and secure resale experiences helping to drive adoption.[5] As the value of limited-edition releases rises, buyers are increasingly looking for platforms they can trust.
Challenges in the process
[edit]Authentication services have received criticism over inconsistent standards and occasional failures to detect counterfeit items.[6]
See also
[edit]References
[edit]- ^ a b "Sneakers resale market value US and global 2019". Statista. Retrieved 19 June 2025.
- ^ "Is StockX Legit? 11 Must-Know Facts About Authentication". Your Next Shoes. 17 September 2020. Retrieved 19 June 2025.
- ^ "GOAT – The "Greatest of All Time" Marketplace for Sneakerheads". Harvard Business School. Retrieved 19 June 2025.
- ^ "Novelship fills the gaps in the sneakers reseller market". Singapore Business Review. 23 January 2020. Retrieved 19 June 2025.
- ^ "Q1 2025 Emerging Retail & Consumer Trends". Deloitte. Retrieved 19 June 2025.
- ^ "Is StockX Legit? 11 Must-Know Facts About Authentication". Your Next Shoes. 17 September 2020. Retrieved 19 June 2025.
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