Draft:The Brain & Performance Centre
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|  |
| Industry | Cognitive Health, Neurorehabilitation, Brain Performance |
|---|---|
| Founded | 2021 |
Key people | Craig Cook (CEO), Dr. Semer Wang (Medical Director) |
| Owner | DP World |
| Website | braindubai.com |
The Brain & Performance Centre is a medical facility based in Dubai, United Arab Emirates, and owned by DP World. It specializes in brain health, focusing on aging-related cognitive decline, youth and adult neurological conditions, and mental performance enhancement. The centre utilizes non-invasive techniques including diagnostics and hyperbaric oxygen therapy (HBOT).[1]
History
[edit]Founded in 2021, the centre has helped position Dubai as a global hub for advanced brain-focused medical care, aligning with the UAE Vision 2040.[2] It emphasizes cognitive resilience, neurodegeneration, and performance enhancement, particularly related to aging and brain health.
The centre offers diagnostic assessments and operates an advanced HBOT system. Its programmes target conditions such as post-stroke rehabilitation, brain injuries, Long COVID, fibromyalgia, autism spectrum disorders, and also support performance optimisation. Its approach is grounded in research across neuroplasticity, neuroinflammation, and cognitive longevity.[3]
The centre supports public education through school initiatives and collaborations with sports academies.[4] It also undertook a high-profile Everest Base Camp trek to raise awareness for autism.[5]
The centre sponsors large-scale events such as Dubai Ride 2024[6][7] and the SHE Investment Summit, advocating gender inclusion in healthcare innovation.[8][9]
It also engages in sports initiatives, including golf sponsorships at Jumeirah Golf Estates and participation in the UGC Season 2 tournament.[10][11][12][13][14]
Leadership and Recognition
[edit]The company is led by CEO Craig Cook.[15] Dr. Semer Wang serves as Medical Director, overseeing clinical protocols and innovation in brain health therapies.
Dr. Umair Qureshi, one of the centre’s clinical leaders, has represented the institution at regional health forums and works at the intersection of family and cognitive medicine.[16]
In 2024, the centre received a Gold Stevie Award for excellence in healthcare innovation.[17][18]
See also
[edit]References
[edit]- ^ "Brain aging? Not on your watch: 6 health hacks to keep your mind sharp in its prime". Gulf News. 6 October 2023.
- ^ "Dubai's medical tourism vision rooted in excellence". Trade Arabia. 7 June 2023.
- ^ "Pioneering Advanced Brain Health: A New Era in Cognitive Care". Middle East Health. 10 September 2023.
- ^ "The Brain & Performance Centre". Dubai Hurricanes. 13 February 2024.
- ^ "The Brain & Performance Centre Raises Autism Awareness with Everest Base Camp Trek Initiative". News of Bahrain. 17 March 2024.
- ^ "Dubai Ride 2024". Dubai Media Office. 5 November 2024.
- ^ "Dubai Ride 2024 breaks records". Protocol Dubai. 10 November 2024.
- ^ "UAE champions gender equality at SHE Investment Summit 2024". Zawya. 27 March 2024.
- ^ "Women Board of Directors to host SHE Investment Summit". Bizpreneur Middle East. 28 March 2024.
- ^ "Warham and Green win JGE's Monthly Jumeirah Pairs". Khaleej Times. 16 March 2024.
- ^ "MSN Sports coverage". MSN. 16 March 2024.
- ^ "Smithson and Shatra dominate Jumeirah Pairs". MSN. 18 January 2024.
- ^ "The Brain Performance Centre golf team debut". Khaleej Times. 22 February 2024.
- ^ "MSN Golf Team Report". MSN. 22 February 2024.
- ^ "Craig Cook - LinkedIn". LinkedIn. Retrieved 15 May 2025.
- ^ "Dr. Umair Qureshi - Speaker Profile". Abu Dhabi Global Healthcare Week. 10 April 2024.
- ^ "The Brain & Performance Centre wins Gold Stevie Award". GCC Business News. 3 April 2024.
- ^ "Gold Stevie Award 2024". Money's Magazine. 4 April 2024.
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