Draft:Mile Marker
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| File:Mile Marker Agency Logo.png | |
| Company type | Private |
|---|---|
| Industry | Advertising, Media |
| Founded | 2025 |
Key people | Scott Shamberg (CEO)[1], Shattuck Groome (Chief Media Officer) |
| Services | Media Planning, Media Buying, Analytics, Digital Marketing, Retail Media |
| Website | milemarkeragency.com |
Mile Marker Agency is an independent, full-service, omnichannel advertising and media agency headquartered in New York City. Established in 2025 through the merger of PlusMedia and Cage Point, the agency specializes in omnichannel media strategy, buying, and analytics, serving both direct-to-consumer and enterprise brands across various industries.
History
[edit]Mile Marker Agency was formed in early 2025 by merging two established media firms, PlusMedia and Cage Point. PlusMedia brought expertise in offline media, including insert media and direct mail, while Cage Point contributed strengths in data-driven digital and retail media. The merger aimed to create a comprehensive agency capable of delivering performance-driven solutions across all media channels.[2] [3]
Services
[edit]Mile Marker Agency offers a range of services, including:
- Strategic Media Planning
- Offline Media Buying (TV, Direct Mail, OOH, Insert Media)
- Digital Media Activation (Display, Video, Social, CTV)
- Retail and Shopper Marketing
- Advanced Data Analytics and Closed-Loop Measurement
- Custom Attribution Modeling
- Performance Marketing for DTC and Retail Brands
The agency utilizes proprietary tools, such as Waypoint and Relay, to provide clients with real-time performance insights and optimize campaigns based on actual business outcomes.[4]
Clients and Campaigns
[edit]Mile Marker Agency has worked with various clients, including:
- Freshpet
- DoorDash
- Gainbridge
- Harry’s
In February 2025, the agency secured agency-of-record partnerships with Bridges Consumer Healthcare, Carlin Consumer Health, and Hiscox USA.[2]
Philosophy
[edit]The agency emphasizes transparency, agility, and accountability. Its operating model is designed to provide brands with full visibility into spend and performance, focusing on strategic, customized solutions that drive measurable results.
Industry Impact
[edit]Mile Marker Agency's leadership actively participates in industry events and publishes thought leadership on topics such as media efficiency, TV buying trends, and the evolution of retail media.
References
[edit]- ^ "Scott Shamberg, Inside LinkedIn agency searches—and the critical information brands are failing to communicate". AdAge. April 23, 2025. Retrieved May 29, 2025.
- ^ a b "Mile Marker Launches With New Business Momentum With Growth-Oriented Brands". Stock Titan. February 19, 2025. Retrieved May 29, 2025.
- ^ "Mile Marker Launches With New Business Momentum With Growth-Oriented Brands". Stock Titan. February 19, 2025. Retrieved May 29, 2025.
- ^ "Media Shops Merge To Form 'Mile Marker,' Focus On Growth Brands". MediaPost. February 7, 2025. Retrieved May 28, 2025.
External Links
[edit]Category:Advertising agencies of the United States Category:Companies based in New York City Category:Marketing companies established in 2025
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