Draft:Kendal Shell

Submission declined on 9 July 2025 by Naraht (talk).

This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia.

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Declined by Naraht 1 second ago. Last edited by Naraht 1 second ago. Reviewer: Inform author.

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Comment: Few of the references are about Shell himself. Not enough to show notability Naraht (talk) 23:42, 9 July 2025 (UTC)

Kendal Shell

Kendal Shell (born January 26, 1993) is an American sports media executive, former collegiate basketball player, and creative entrepreneur. He is best known for his role as Vice President of Content Partnerships and Strategy at PlayersTV, the first athlete-owned media network, where he contributes to the production and strategic development of original athlete-led content. Shell is also recognized for his work in community mentorship and his contributions to the growth of athlete-owned storytelling platforms.

Early Life and Education

Shell was born and raised in St. Louis, Missouri. He attended Webster Groves High School, where he excelled in both academics and athletics. As a four-year varsity basketball letterwinner, Shell captained his team during his senior year, leading them to a 24–5 record and a Suburban South Conference Championship. Over four seasons, Webster Groves captured multiple conference titles and won the Missouri State Championship in Shell's freshman year.

In addition to basketball, Shell was active in marching band and baseball. He lettered in both, earned multiple Silver Slugger awards, and was a National Honor Society member. Academically, Shell graduated with a 4.02 GPA, scored a 29 on the ACT, and achieved a perfect score on the SAT reading section. He was also a recipient of the Prudential Service Award, a national honor recognizing youth community service.^[1]

Collegiate Basketball Career

Shell attended the University of Minnesota, where he played Division I basketball for the Minnesota Golden Gophers under coaches Tubby Smith and Richard Pitino. While primarily a reserve player, Shell gained recognition for his leadership, energy, and role in cultivating team culture. According to The Minnesota Daily, coach Pitino noted that Shell arrived “out of shape” and later lost 25–30 pounds during offseason training.^[2]

Shell appeared in the NCAA Tournament, where Minnesota defeated a higher-seeded UCLA team. He was also a member of the Gophers squad that won the National Invitation Tournament (NIT) Championship in 2014 at Madison Square Garden.

Career

PlayersTV

Shell joined PlayersTV as its third employee and played a significant role in its expansion. The platform now includes over 70 athlete-owners and 10,000+ fan shareholders. In his executive role, Shell oversees content partnerships and programming strategy. He has led collaborations with companies such as Sony, UBS, Meta, and Procter & Gamble. Shell has worked closely with high-profile athletes including Dwyane Wade, Chris Paul, Kyrie Irving, Travis Kelce, and Damian Lillard.^[3]^[4]

Shell has also been involved in the production of special projects such as the Players Honors Awards Show and the HBCU Hometown Heroes series, presented in partnership with Walmart and hosted by Chris Paul.^[5]^[6]

Shell Creative Group

Before joining PlayersTV, Shell founded Shell Creative Group (SCG), a boutique creative agency focused on brand strategy, content production, and digital engagement. SCG worked with professional athletes, sports executives, and small businesses to develop custom marketing campaigns and digital content.^[7]

Creative and Production Work

Shell began his career as a sports and cinematic photographer. His early work featured elite high school basketball prospects and evolved into professional shoots with athletes like Tyrese Maxey, Chet Holmgren, Mookie Betts, and Michelle Wie West. His experience led to on-set roles in various athlete-centered productions.

As a producer at PlayersTV, Shell has contributed to a number of shows, including:

Front Office – A business and investment series featuring athletes as venture partners.
Vino Talk – A conversation show focused on wine and culture.
Health is Wealth – A health-focused series hosted by Dr. Myron Rolle.
Drive to Your Dreams – A series spotlighting HBCU students.
Easy Buckets with Erica Wheeler – A light-hearted show with WNBA personality Erica Wheeler.
Cooking Clean – A plant-based culinary show hosted by NBA veteran DeAndre Jordan.
Sneaker Lounge with PJ Tucker – A show exploring sneaker culture.^[8]^[9]

Community Engagement

Shell co-founded Hoops and Beyond, a youth development program combining basketball training, branding education, and wellness, rooted in mentorship and holistic empowerment.^[10]^[11]

Personal Life

Shell studied in the College of Liberal Arts at the University of Minnesota; personal interests include playing the trumpet and volunteering with youth development programs.^[1]

Legacy and Recognition

PlayersTV has been cited in industry media as a major innovation in athlete-led storytelling and media ownership. Platforms like Essence and Entrepreneur recognize it as reshaping athlete narratives and distribution in sports media.^[12]^[13]^[14]