XHREV-FM

XHREV-FM

Los Mochis, Sinaloa Mexico
Frequency	104.3 FM
Branding	Vibra Radio
Programming
Format	Regional Mexican
Ownership
Owner	Roque Mascareño Chávez (Red Empresarial Total, S.A. de C.V.)
History
First air date	September 6, 1973 (concession) May 2011 (FM)
Former call signs	XEZA-AM, XEFTA-AM, XEREV-AM
Former frequencies	740 kHz, 770 kHz
Technical information
ERP	10 kW
Transmitter coordinates	25°48′29″N 108°58′06″W
Links
Website	vibra.red

XHREV-FM is a radio station on 104.3 FM in Los Mochis, Sinaloa. It is owned by Roque Mascareño Chávez as one of four stations in the Vibra group and known as Vibra Radio with a Regional Mexican format.

History

XEZA-AM 740 in Topolobampo received its concession on September 6, 1973. The 250-watt station was owned by Ernesto Tirado Zavala and originally airing a grupera format known as "La Z".

In the early 1990s, XEZA moved to 770 kHz and increased its power to 5,000 watts as a daytimer in order to move to Los Mochis and rebranded as "Z77" keeping its grupera brand. It was acquired by Radio Z, S.A. in 1990 and changed its callsign to XEFTA-AM and became "X-7 la Magnífica". XEFTA became XEREV later in the 1990s, during this time, XEREV broadcasting a grupera formatted as "La K-Guapa". In 2005, the station changed to a pop format as "RadioEvolución" and the next year it becames the Los 40 format from Televisa Radio.

In May 2011, XHREV-FM 104.3 came to air, migrating to FM. In June 2021, Grupo Chávez Radio leased XHREV and XHGML-FM in Guamúchil to Roque Mascareño Chávez—grandson of the founder of Chávez Radio—for his Vibra Radio venture, which had also purchased XHVQ-FM in Culiacán and XHMAT-FM in Mazatlán.

In January 2023, the pop format was replaced outside the Culiacán area with a Regional Mexican format.