WR Numero Research
 | This article needs additional citations for verification. (April 2025) |
| Company type | Private |
|---|---|
| Industry | Market research Public opinion Data analytics |
| Headquarters | , Philippines |
Key people | Robin Michael Garcia (Chairperson) Cleve Arguelles (President & CEO) Joshua Angelo Bata (Head of Research) |
| Parent | WR Advisory Group |
| Website | www |
WR Numero Research is a Philippine technology-driven polling and data analytics company specializing in political and market research. Headquartered in Pasig, the firm provides survey research, focus group discussions, and big data analytics services to political candidates, corporations, and media organizations.
History
[edit]Founded as part of the WR Advisory Group, WR Numero Research gained prominence during the 2022 Philippine general election by providing:
- Weekly electoral surveys (more frequent than competitors' monthly/quarterly reports)
- Candidate advisory services for presidential, senatorial, and local campaigns
- Data analysis for international media outlets[1]
Leadership
[edit]The company underwent leadership changes in 2023:
- Cleve Arguelles (PhD candidate at Australian National University) became President & CEO
- Robin Michael Garcia transitioned to Chairman role
- Joshua Angelo Bata appointed as Head of Research[2]
Methodology
[edit]WR Numero employs: 1. Traditional survey research 2. Focus group discussions 3. Ethnographic studies 4. Big data analytics 5. Machine learning applications
Media recognition
[edit]The firm's election surveys and political analysis have been cited by:
- International media: CNN, Al Jazeera, ABC News Australia, South China Morning Post
- Philippine outlets: Rappler, Philippine Daily Inquirer, GMA Network, One News PH[3]
Expansion plans
[edit]Parent company WR Advisory Group announced in 2023 plans to:
- Establish regional offices in Thailand, Myanmar, and Mongolia
- Expand technological capabilities in data science
- Develop regional public affairs consulting services[4]
See also
[edit]References
[edit]- ^ "W&R rebrands as WR Advisory Group". Philippine Daily Inquirer. 28 March 2023.
- ^ "WR Numero Leadership". WR Numero Research.
- ^ "2022 Election Surveys Compared". CNN Philippines. May 2022.
- ^ "WR Advisory Group Expansion" (Press release). WR Numero. March 2023.