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Variety's Hitmakers Awards
Most recent: 8th Variety Hitmakers Awards
Awarded forthe year’s most consumed songs
CountryUnited States
Presented byVariety
First award2017
Websitevariety.com

The Variety Hitmakers Awards is an annual event held by Variety. Is the publication's first music franchise, according to the magazine, it was established to recognize "the artists, labels, executives, producers, publishers, sound mixers, engineers, managers and marketing mavens behind the year’s most consumed songs."[1][2][3]

According the magazine: "The music editors at Variety analyze each song’s merits — including structure, melody/hook, lyrics, cultural relevance and commercial performance — and dissect who played a role in bringing the song to life, from idea to writing to production to execution and out to the marketplace."[4] It was also confirmed by the magazine that all data used to decide the Hitmakers, comes from Luminate.[5] The first award was presented in 2017,[1] and the most recent event took place in 2024.[6]

Annual honorees includes:

Variety's Hitmaker of the Year Award

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Charli xcx was named Variety's Hitmaker of 2024

The Variety's Hitmaker of the Year Award goes to an artist that had significant recognition through the year thanks to their role as a producer, writer, or performance on "highly successful songs and albums that chart well and gain widespread recognition."[7] The award was first given to Kendrick Lamar in 2017.[8] In 2021, the award was presented as the hitmaker of tomorrow, and went to Jack Harlow.[9] In 2022, the award was presented to more than one artist with Elton John and Dua Lipa both getting recogntion for their collaborative hit single "Cold Heart".[10] The most recent winner is Charli xcx who was named Variety's Hitmaker of 2024 for being "indisputably one of the greatest pop innovators of the 21st century."[7]

Variety's Decade Award

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Ellie Goulding performing life
Lana Del Rey performing live
Ellie Goulding and Lana Del Rey have been honored with Variety's Decade Award in 2019 and 2021, respectively.

Variety's Decade Award recognizes ten years of a musician work in the music industry. The award was first given to Ellie Goulding who was awarded in 2019 for ten years of "undeniable hits".[16] In 2021, Lana Del Rey became the second artist to be honored with the decade award in recognition to her artistry and influence.[17] In 2024, Jack Antonoff was presented with Variety's Producer of the Decade Award in recognition of his ten years of work as a producer.[6]

Artists

[edit]
  • 2019: Ellie Goulding — in recognition of a staying power decade of undeniable hits.[16][18]
  • 2021: Lana Del Rey — in recognition as one of the most influential singer-songwriters of the 21st century.[9][17]
Jack Antonoff is the only producer to be awarded with Variety's Decade Award in 2024.

Producers

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Variety's Producer of the Year Award

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Variety's Producer of the Year Award was first given to Noah "40" Shebib for his work with Canadian rapper Drake in 2018.[20] The most recent winner is Daniel Nigro who was honored for being "the key collaborator in the albums by two of the year’s most culture-shifting artists" referencing to his work on Olivia Rodrigo's Guts and Chappell Roan's The Rise and Fall of a Midwest Princess in 2024.

Variety's Songwriter of the Year Award

[edit]
Variety's Songwriter of 2024, Amy Allen

Variety's Group of the Year Award

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Variety's Crossover Artist Award

[edit]
Variety's Crossover Artist of 2024, Laufey

Variety's Record of the Year

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Variety's Label of the Year Award

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Variety's Breakthrough Artist of the Year Award

[edit]
Shaboozey and Benson Boone,Variety's Newcomers of 2024

Variety's Innovators of the Year Award

[edit]

Variety's Changemaker of the Year Award

[edit]
Variety's Changemaker of 2024, Jelly Roll

Variety's Collaborator of the Year Award

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Variety's Storyteller of the Year Award

[edit]
Variety's Storyteller of 2024, Lainey Wilson

Variety's Hook of the Year Award

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Variety's Film Song of the Year

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Variety's Sync of the Year Award

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Variety's Triple Threat Award

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Variety's Triple Threat of 2024, RAYE
  • 2023: Victoria Monet — for her role as a singer, songwriter and performer.[77]
  • 2024: RAYE — for her work as an artist and songwriter, and her outspoken efforts in support of the songwriting community.[63]

Variety's Manager of the Year Award

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Variety's Executive of the Year Award

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Variety's A&R of the Year Award

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Other honorees

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Awards that have been presented only once so far:

Variety's Mediabase PowerPlaylist Award

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Variety's The Future Is Female Award

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Variety's Hitbreaker of the Year Award

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Variety's Composer of the Year Award

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Variety's TikTok Future Icon Award

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Variety's Soundtrack of the Year Award

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Variety's Music Education and Advocacy Leadership Award

[edit]

Variety's Hip-Hop Disruptor Award

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Variety's Trailblazer Award

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Variety's Next Gen Award

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  • 2024: Grace Bowers[94]

Variety's Humanitarian of the Year Award

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Variety’s International Achievement in Music Award

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The Hitmakers

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To make their annual Hitmakers list, the Variety’s editors, use BuzzAngle data for the most-consumed songs of year, based on audio sales and streams, video plays, radio spins and Shazam tags. The editors then conferred with top executives and creatives from across the music business to find the players whose input was most vital to those songs. They included songwriters, producers, publishers, A&R and promotion executives, along with managers and key influencers — the people behind the scenes who make and break the hits.

Variety's 2017 Hitmakers[97] Variety's 2018 Hitmakers[98] Variety's 2019 Hitmakers[99]
  • Alex Da Kid
  • Jack Antonoff
  • Noonie Bao and Linus Wiklund
  • Steve Mac and Johnny McDaid
  • Louis Bell
  • Benny Blanco
  • Cirkut
  • Frank Dukes
  • Erika Ender
  • Philip Lawrence and Brody Brown
  • Metro Boomin
  • Jason “Poo Bear” Boyd
  • Mike Will Made It
  • Nana Rogues
  • Starrah
  • The Stereotypes
  • Ali Tamposi, Andrew Watt, and Brian Lee
  • Julia Michaels and Justin Tranter
  • Andres Torres and Mauricio Rengifo
  • Adam Alpert
  • Tunji Balogun
  • Geo Bivins
  • Ben Cook and Ed Howard
  • Ian Cripps
  • Andrea Ganis and Juliette Jones
  • Wendy Goldstein, Rob Stevenson, and Tyler Arnold
  • Joel Klaiman
  • Michael Kyser
  • Lee Leipsner
  • Nick Petropoulos
  • Benny Pough, Sujit Kundu, Traci Adams, and Sandra Afloarei
  • Noah Preston
  • Brenda Romano
  • Rodney Shealey
  • Sickamore and David Stromberg
  • Manny Smith
  • Gary Spangler, Mike Horton, and Jim Roppo
  • Charlie Walk
  • Ron Perry
  • Katie Vinten
  • Jay Brown and Lenny Santiago
  • Future the Prince
  • Kevin “Coach K” Lee
  • Wassim “Sal” Slaiby
  • Tuma Basa (Spotify's Head of Hip-Hop)
  • Brad Belanger, Zach Crowell, Shane McAnally, Josh Osborne and Greg Marella
  • Steve Blatter, SiriusXM Senior VP/GM of Music Programming
  • Zane Lowe, Apple Music’s Beats 1 Radio
  • Paul Tollett, Goldenvoice CEO
  • Tom Poleman, iHeartmedia Chief Programming Officer
  • Steve Boom, VP Amazon Music
  • Sarah Aarons
  • Alex Da Kid
  • Benny Blanco
  • BlaqNmilD
  • Louis Bell
  • Boi-1da
  • Blake Anthony “Shy” Carter
  • John Cunningham
  • Frank Dukes
  • Pardison Fontaine
  • David Garcia
  • J Kash
  • Tay Keith
  • Matt McGinn
  • The Monsters & Strangerz
  • Murda Beatz
  • OG Parker and Deko
  • Rice N’ Peas
  • Noah “40” Shebib
  • Starrah
  • J White
  • Pharrell Williams
  • Joey Arbagey, Epic Records
  • Tyler Arnold, Republic Records
  • Tunji Balogun, RCA Records
  • Brooklyn Johnny & Darrale Jones
  • Jim Catino, Sony Music Nashville
  • Tizita Makuria, Artist Partner Group
  • Jean Nelson, Blueprint Group Records
  • Sickamore, Interscope Records
  • Manny Smith, Interscope Geffen A&M
  • Mr. Morgan
  • Rob Stevenson, Republic Records
  • Mike Caren
  • Ethiopia Habtemariam
  • Jimmy Harnen
  • Craig Kallman
  • Michael Kyser
  • Brad O’Donnell
  • Dennis Reese
  • Joe Riccitelli
  • Jim Roppo
  • Jacqueline Saturn
  • Seth England, Big Loud Management
  • Roger Gold, Gold Music Management
  • Adam Harrison, Career Artist Management
  • Kevin “Coach K” Lee and Pierre “Pee” Thomas
  • Lil Bibby, Grade A Productions
  • Adam Mersel, First Access Entertainment
  • Dre London, London Ent
  • Dave Rene
  • Solomon Sobande
  • Courtney Stewart
  • David Stromberg
  • Andrea Ganis & Deborah Urbont, Atlantic Records
  • Marni Halpern
  • Juliette Jones
  • Larry Khan
  • Lee L’Heureux
  • Greg Marella, Bill Evans & Dixie Tipton
  • John McMann
  • Brenda Romano
  • Rick Sackheim, Sandra Afloarei & Charlie Foster
  • Rick Sackheim, Traci Adams & Dontay Thompson, Epic Records
  • Sam Selolwane
  • Gary Spangler, David ‘Davey Dee’ Ingenloff & Mike Horton
  • Shani Gonzales
  • Amanda Hill
  • Shawn Holiday
  • Sam Taylor
  • Katy Wolaver
  • Manny Marroquin
  • Tony Maserati
  • Amy Allen
  • Benny Blanco
  • Tommy Brown
  • Cashmere Cat
  • Cirkut
  • Cook Classics
  • Mike Dean
  • Disclosure
  • Frank Dukes
  • Finneas
  • Charlie Handsome
  • Sam Hollander
  • Jonas Jeberg
  • Ilya
  • Jozzy
  • Ilsey Juber
  • Savan Kotecha
  • Madison Love
  • Victoria Monet
  • Jimmy Napes
  • Tayla Parx
  • Ricky Reed
  • Anthony Rossomando
  • Jake Sinclair
  • Stargate
  • Ali Tamposi
  • T-Minus
  • Taz Taylor & Nick Mira
  • Billy Walsh
  • Andrew Watt
  • Wheezy
  • Joey Arbagey, Epic Records
  • Tyler Arnold, Republic Records
  • Tunji Balogun, RCA Records
  • Ziggy Chareton, Island Records
  • Brandon Davis, Atlantic Records
  • Caroline “Baroline” Diaz
  • Edgar “Edd Grand” Machuca, Artist Partner Group
  • Dallas Martin, Atlantic Records
  • Rob Stevenson, Republic Records
  • Julian Swirsky, Republic Records
  • Evan Taubenfeld, Crush
  • Jeremy Vuernick, Capitol Music Group
  • Wendy Goldstein, Republic Records
  • Toby Andrews, Astralwerks
  • Mike Caren, Artist Partner Group
  • Ethiopia Habtemariam, Motown
  • Justin Lubliner, The Darkroom
  • Angie Pagano, Artist Partner Group
  • Jim Roppo, Republic Records
  • Ron Perry, Columbia Records
  • Dana Sano, Republic Records
  • Astrid Taylor, Mad Love Records and Friends Keep Secrets
  • Jason Aron and Anthony Li, Anti-Pop
  • Scooter Braun & Allison Kaye, SB Projects
  • Andrew Gertler, AG Artists
  • Roger Gold, Gold Music Management
  • Dre London, London Ent.
  • Kevin Beisler & Brandon Creed, Full Stop Management
  • Scott Nagelberg, Crush
  • Adam Leber & Gee Roberson, Maverick
  • Danny Rukasin & Brandon Goodman
  • Phil McIntyre, Philymack
  • Moe Shalizi, The Shalizi Group
  • Courtney Stewart, Right Hand Music Group
  • Juliette Jones, Atlantic Records
  • Larry Khan & Nino Cuccinello, Interscope
  • Geo Bivins, RCA Records
  • Bill Evans, Capitol Music Group
  • Andrea Ganis, Atlantic Records
  • Lori Giamela & Kevin Valentini
  • David ‘Davey Dee’ Ingenloff, Republic Records
  • Greg Marella, Capitol Music Group
  • Brenda Romano, Interscope
  • Ayelet Schiffman, Island
  • Gary Spangler, Republic Records
  • Dixie Tipton, Capitol Records
  • Shawn Holiday, Sony/ATV
  • Lillia Parsa, UMPG
  • Ryan Press, Warner Chappell
  • Casey Robison, Big Deal Music Group
  • Darryl Watts, Universal Music Publishing Group
  • Michael Alexander, Republic, Def Jam and Island
  • Matt Bernal, Republic Records
  • Jordan Blaugrund, RCA Records
  • Marleny Dominguez-Reyes & Donna Grynn, Republic Records
  • Mike Horton, Republic Records
  • Tim Hrycyshyn, Republic Records
  • Kevin Lipson, Republic Records
  • Kerri Mackar, Republic Records
  • Brooks Roach, Atlantic Records
  • Grace James, Atlantic Records
  • Joseph Carozza, Marisa Bianco, Beau Benton, Republic Records
Variety's Hitmakers 2020[100] Variety's Hitmakers 2021[101] Variety's Hitmakers 2022[102]
Variety's Hitmakers 2023 Variety's Hitmakers 2024 Variety's Hitmakers 2025

See also

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References

[edit]
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  2. ^ Baltin, Steve. "Variety Celebrates 'Hitmakers' Kendrick Lamar, DJ Khaled". Forbes. Retrieved 2025-05-01.
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  5. ^ "Billie Eilish, SZA, Olivia Rodrigo & More at 2023 Variety Hitmakers Brunch". Billboard. 2023-12-04. Retrieved 2025-05-01.
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  64. ^ Mazurek, Brooke (2021-12-03). "Normani on Becoming R&B's Go-To Collaborator, and Why Her Album Will Be Worth the Wait". Variety. Retrieved 2025-05-01.
  65. ^ Bolden, Janee (2022-12-03). "From 'Wait For U' to 'Wakanda Forever,' Future Is Having a Fruitful, Collab-Heavy Year". Variety. Retrieved 2025-05-01.
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  69. ^ Ju, Shirley (2019-12-04). "How YG, Tyga and Mustard Came Up With the Irresistible Hook to 'Go Loko'". Variety. Retrieved 2025-05-01.
  70. ^ Aswad, Jem (2021-03-08). "The Weeknd's 'Blinding Lights' Becomes First Song to Spend a Full Year in the Billboard Top 10". Variety. Retrieved 2025-05-01.
  71. ^ Willman, Chris (2021-12-03). "Billie Eilish and Finneas on 'No Time to Die,' a Bond Theme That Really Might Have Eternal Life". Variety. Retrieved 2025-05-01.
  72. ^ "Selena Gomez Talks About the Message of Empathy Behind Her Hit Song, 'My Mind & Me'". Variety. 2022-12-02. Retrieved 2025-05-01.
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  74. ^ Halperin, Shirley (2019-12-06). "Growing Shaed: How 2019's Top Alternative Hit Was Launched, 'Doubters' Be Damned". Variety. Retrieved 2025-05-01.
  75. ^ Willman, Chris (2021-12-05). "How 'Fancy Like,' Walker Hayes' Ode to Fine Dining at Applebee's, Became the Accidental Sync of the Year". Variety. Retrieved 2025-05-01.
  76. ^ "How Sony Music Publishing's Amy Coles Helped Kate Bush's 'Running Up That Hill' Become the Runaway Hit of 2022". Variety. 2022-12-02. Retrieved 2025-05-01.
  77. ^ Horowitz, Steven J. (2023-12-01). "Victoria Monét Proves Why She's a Triple Threat: 'I Feel Like It's Definitely Uphill Right Now'". Variety. Retrieved 2025-04-28.
  78. ^ Halperin, Shirley (2018-11-30). "Dre London Is the Post Malone Whisperer and Variety's Hitmakers Manager of the Year". Variety. Retrieved 2025-05-01.
  79. ^ Herman, James Patrick (2019-12-05). "Music's Top Manager Has His Finger on the Pulse Thousands of Miles From the Coasts". Variety. Retrieved 2025-05-01.
  80. ^ Aswad, Jem (2020-12-03). "Super-Manager Wassim 'Sal' Slaiby on Helming the Careers of The Weeknd, Doja Cat, Brandy and More". Variety. Retrieved 2025-05-01.
  81. ^ Wass, Mike (2021-12-04). "With Post Malone, 24kGoldn, Iann Dior and More, Austin Rosen's Electric Feel Is a Hitmaking Powerhouse". Variety. Retrieved 2025-05-01.
  82. ^ "Manager of the Year Ebonie Ward Pushes Positivity With Roster That Includes Future, Gunna and Flo Milli". Variety. 2022-12-03. Retrieved 2025-05-01.
  83. ^ Aswad, Jem (2024-12-03). "Lainey Wilson, Laufey, Young Miko to Be Honored at Variety's Eighth Annual Hitmakers Event". Variety. Retrieved 2024-12-08.
  84. ^ Aswad, Jem (2021-12-02). "Republic Records Co-President Wendy Goldstein Talks Ariana Grande, the Weeknd, and the Art of A&R". Variety. Retrieved 2025-04-28.
  85. ^ Angermiller, Michele Amabile (2022-12-02). "With Gayle's 'Abcdefu,' Kara DioGuardi's Run as a Top A&R Executive Enters Third Decade". Variety. Retrieved 2025-04-28.
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  87. ^ "City Girls Give Hilarious Speech While Accepting Their 'Future Is Female' Award: 'Some Days We Want To Be Rappers. Next Day We Want To Be With Our Men'". Black America Web. 2021-12-05. Retrieved 2025-04-28.
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  97. ^ Bryant, Jacob (2017-11-21). "Variety's 2017 Hitmakers". Variety. Retrieved 2024-12-08.
  98. ^ Doperalski, Daniel (2018-11-29). "Variety's 2018 Hitmakers". Variety. Retrieved 2024-12-26.
  99. ^ Variety Staff (2019-12-05). "Variety's 2019 Hitmakers and Hitbreakers Revealed". Variety. Retrieved 2025-01-30.
  100. ^ Variety Staff (2020-12-03). "Making the Cut: Variety's 2020 Hitmakers and Hitbreakers Revealed". Variety. Retrieved 2025-01-30.
  101. ^ Variety Staff (2021-12-02). "Variety's 2021 Hitmakers and Hitbreakers Revealed". Variety. Retrieved 2025-01-30.
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