User:Megan.glover
Noibu Technologies Inc. is a Canadian software company headquartered in Ottawa, Ontario. Founded in 2017, the company provides digital experience analytics and ecommerce monitoring tools designed to help online retailers identify and resolve factors that negatively impact conversion and revenue. Its platform surfaces friction points—including technical errors, performance degradations, and UX issues—and connects them to potential revenue loss, allowing ecommerce teams to prioritize fixes based on business impact.[1]
History
[edit]Noibu was founded in 2017 by Robert Boukine, Dan Cardamore, Kailin Noivo, and Fil Slatinic. The company initially developed 3D virtual store tours for luxury retailers. In 2019, it pivoted to focus on ecommerce analytics and performance optimization, responding to growing demand from online retailers for tools that improve user experience and protect digital revenue.[2][3]
Partnerships
[edit]In 2024, Noibu partnered with BigCommerce to make its platform available through the BigCommerce App Marketplace. This integration enables merchants to access diagnostics and monitoring tools within their ecommerce infrastructure.[4][5]
Noibu also launched an integration with Salesforce Commerce Cloud, offering AI-powered site diagnostics for enterprise retailers.[6]
In July 2024, Noibu became the first ecommerce-focused monitoring solution to be certified by the MACH Alliance, recognizing its alignment with modular, API-first, and headless commerce technologies.
In addition to platform partnerships, Noibu has established agency partnerships with development firms to support ecommerce clients in implementing and optimizing its technology. In 2020, Noibu partnered with Kensium Solutions, an end-to-end commerce solutions provider with expertise in Magento, Shopify, BigCommerce, and WooCommerce.[7]
Noibu also partnered with Arctic Leaf, a UX/UI design and development agency, to integrate its monitoring tools into Arctic Leaf’s ecommerce service offerings.[8]
Recognition
[edit]In 2024, Noibu was named one of Canada’s Best Startup Employers by *Forbes*.[9]
In 2023, Noibu was ranked #2 on Deloitte Canada's Technology Fast 50 and #12 on Deloitte’s North America Technology Fast 500, with a reported 12,865% revenue growth from 2019 to 2022.[10]
The same year, *The Globe and Mail* listed Noibu as #8 on Canada’s Top Growing Companies.[11]
In 2020, the company received a Best Ottawa Business Award for its contributions to the local tech ecosystem.[12]
Business Impact
[edit]According to the company, clients using Noibu have recovered significant lost revenue by addressing high-impact conversion blockers. One example cited by the company includes its work with Ariat, which reported over $5.5 million in avoided revenue losses.
Workplace Culture
[edit]In 2024, Noibu was certified as a Great Place to Work, based on employee feedback and internal culture assessments.
External links
[edit]- ^ https://obj.ca/ottawas-fastest-growing-companies-pre-pandemic-pivot-pays-off-for-bug-detection-firm-noibu/
- ^ https://betakit.com/university-of-ottawas-makerlaunch-startup-program-gets-a-1-5-million-boost/
- ^ https://obj.ca/ottawas-fastest-growing-companies-pre-pandemic-pivot-pays-off-for-bug-detection-firm-noibu/
- ^ https://obj.ca/noibu-inks-new-partnership-with-bigcommerce/
- ^ https://www.globenewswire.com/news-release/2024/08/01/31984623/0/en/BigCommerce-and-Noibu-Share-Joint-Vision-of-Curated-Composability-to-Deliver-Seamless-Site-Performance-and-Accelerated-Innovation-for-Online-Merchants.html
- ^ https://financialpost.com/pmn/business-wire-news-releases-pmn/noibu-launches-ai-powered-ecommerce-site-health-solution-for-salesforce-commerce-cloud
- ^ https://www.noibu.com/blog/noibu-adds-award-winning-kensium-solutions-to-partner-network/
- ^ https://www.arcticleaf.io/blog/partnership-announcement-noibu
- ^ https://www.forbes.com/lists/canadas-best-startup-employers/
- ^ https://obj.ca/noibu-places-12th-on-deloitte-list/
- ^ https://obj.ca/noibu-soars-to-no-8-on-globe-list/
- ^ https://obj.ca/ottawas-fastest-growing-companies-pre-pandemic-pivot-pays-off-for-bug-detection-firm-noibu/