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Larry Adams is an American media executive, entrepreneur, and advocate for inclusive marketing and artificial intelligence. He is the founder and CEO of XStereotype, an AI-driven analytics company that evaluates advertising content for cultural bias and resonance. Adams is also the co-founder of BLKFAM, a streaming platform focused on Black family content, launched in partnership with Whoopi Goldberg. His work sits at the intersection of technology, culture, and equity.
Career
[edit]Early Career
[edit]Adams held senior executive roles at major media companies including AT&T, WarnerMedia, Mindshare, Vimeo, HBO Max, and DirecTV, where he focused on marketing strategy, creative development, and audience insights across multicultural segments.[1]
XStereotype
[edit]In 2020, Adams founded XStereotype, a platform that applies AI to test creative concepts and advertising content for racial bias, emotional tone, and cultural authenticity. The company’s tools analyze over 10 million data points to identify how different audiences might respond to marketing campaigns.
In 2023, XStereotype was named AI Innovation of the Year by Adweek for its breakthrough work in real-time bias detection in advertising.[2]
Adams was also recognized by Ad Age in 2024 on its Tech Power List, highlighting leaders shaping the future of advertising and media through technological innovation.[3]
BLKFAM
[edit]In February 2024, Adams co-founded BLKFAM, a streaming platform designed to provide culturally relevant and bias-free entertainment for Black families. The platform launched with the support of actress and producer Whoopi Goldberg, who also became an equity partner in the venture.
BLKFAM has been featured in national publications including Black Enterprise, The Streamable, PR Newswire, and Kidscreen, which noted its significance as the first Black-owned, Black-focused family streaming platform.
Political and Cultural Advocacy
[edit]XStereotype's tools have been used in high-profile political campaigns, including those for Michigan Governor Gretchen Whitmer and Chicago Mayor Brandon Johnson, to optimize campaign messaging among multicultural audiences. Adams also founded the Tubman Douglas Foundation, which supports storytelling, civic engagement, and economic equity for Black Americans.
He was a featured panelist at the World Economic Forum's Inkwell Beach at Davos, where he spoke about the role of technology in shaping equitable outcomes.
Thought Leadership
[edit]Adams has contributed to publications like Adweek and Ad Age, where his work on bias, inclusivity, and AI in advertising has been profiled.
Personal Life
[edit]Adams lives in New York City and is a father of two. He has cited Star Trek: The Next Generation as a childhood inspiration, particularly the character of Geordi La Forge, for his early interest in technology and inclusive storytelling.
External Links
[edit]- ^ "Larry Adams". LinkedIn.
- ^ "X_Stereotype Named Adweek's "AI Innovation of the Year"" (Press release). 2023-11-30. Retrieved 2025-03-28.
- ^ "X_Stereotype Founder + CEO Larry Adams Named to Ad Age's 2024 Tech Power List" (Press release). 2024-06-04. Retrieved 2025-03-28.
- ^ "New Streaming Platform 'BLKFAM' Launches with Bias-Free Content for Black Families" (Press release). 2024-02-06.
- ^ "BLKFAM Debuts As First Black-Focused Family Streaming Platform". Black Enterprise.
- ^ "Family-Friendly Streamer BLKFAM Launches With Wide Range of Inclusive Titles". The Streamable.
- ^ "Family platform BLKFAM enters the streaming market". Kidscreen.
- ^ "Whoopi Goldberg Invests In BLKFAM". Yahoo Finance.
- ^ "Adweek Contributor Profile: Larry Adams". Adweek.
- ^ "Using AI to Analyze Ads for Bias: X_Stereotype". Ad Age.
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