User:Banksy6/sandbox
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|  |
Alastair Banks | |
|---|---|
| Born | United Kingdom |
| Occupation(s) | Entrepreneur, Speaker, Digital Strategist |
| Known for | Co-founder of Optix Solutions |
| Website | findingyourpassion.co.uk |
Alastair Banks is a British entrepreneur, professional speaker, and digital strategist. He is the co-founder of Optix Solutions, a UK-based digital marketing agency founded in 1999 while studying at the University of Exeter. Banks is also the founder of Your Digital Future, a recruitment and training company specialising in digital, marketing, and technology sectors.
Career
[edit]Optix Solutions
[edit]In 1999, Banks co-founded Optix Solutions, a strategic and creative digital agency. The company offers services including Digital Strategy, SEO, Paid Media, Branding, UX/UI Design, and Content Marketing. Optix works with clients ranging from SMEs to global organisations, including the NHS, The Met Office, and Exeter University.
Your Digital Future
[edit]Banks later launched Your Digital Future, focusing on assessment, recruitment, and training in the digital and tech space.
Public Speaking and Thought Leadership
[edit]Banks is a regular keynote speaker and guest lecturer. He has spoken at conferences and institutions such as the University of Cambridge, London Business School, LSE, and the University of Chicago. He is an external trainer for the Knowledge Transfer European Association - ASTP.[1] He also contributes to Forbes, writing on topics like generative AI[2], evaluating marketing expertise[3], and selecting digital agencies[4]
Recognitions and Contributions
[edit]In 2021, Banks was accepted into the Forbes Business Council, recognising his contributions to the digital marketing industry.[5] He has also been featured in alumni spotlights, sharing insights on his entrepreneurial journey and leadership philosophy.[6]
Marketing Leaders Community
[edit]He founded the Marketing Leaders Community, a subscription-based peer group for senior marketing professionals. The community provides trend insights and facilitates peer learning.
Personal Life
[edit]Banks lives in Exeter with his wife and two children. Outside work, he enjoys golf, skiing, and spending time with his family.
References
[edit]- ^ ASTP Profile – Alastair Banks
- ^ Generative AI—Going Beyond The Content, Forbes, May 2024
- ^ Questions To Ask To Determine Someone's Expertise In Marketing, Forbes, March 2024
- ^ 8 Expert Tips To Help You Choose Your Next Marketing Agency, Forbes, August 2024
- ^ Alastair Banks of Optix Solutions accepted into Forbes Business Council
- ^ Alastair Banks: Founder and Director at Optix Solutions & Your Digital Future