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Todo Mundo no Rio

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Todo Mundo no Rio
GenreVarious
FrequencyAnnually
Location(s)Copacabana, Rio de Janeiro
CountriesBrazil
Years active2024–present
FounderEduardo Paes
Attendance2.500.000
Organised byBonus Track Entretenimento
Sponsors
[1]
Websitetodomundonorio.com

Todo Mundo no Rio (English: Everyone in Rio)[2] is a series of international music megashows promoted by the City of Rio de Janeiro.[3][4] The project aims to transform Copacabana Beach into a stage for major international music attractions, as well as to establish May as a month of cultural celebration in the city.[5] Since its inaugural edition in 2024, the event has brought together world-renowned artists and is scheduled to be held annually until 2028.[6]

History

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Aerial view of Copacabana Beach

The project gained prominence after Madonna's show in May 2024, which attracted an audience of 1.6 million people - the largest in the singer's career, according to data from Riotur.[7][8][9] Additionally, the event generated approximately R$ 300 million for the local economy. Inspired by the success of this performance, Rio de Janeiro’s Mayor, Eduardo Paes, expressed his desire to institutionalize the experience with free major shows every year until his term ends in 2028.[10][11]

Subsequently, Lady Gaga's participation was confirmed, with her performance scheduled for May 3.[12] The contractual forecast for Gaga's show is a free event expected to draw 2 million people, potentially marking the largest audience in the American artist's career if confirmed.[13][14] Lady Gaga’s show will follow the same format used in May 2024 by Madonna, which concluded the Celebration Tour (2023–2024) in Rio.[15][16]

The performance by Lady Gaga at Copacabana Beach on May 3, 2025, drew a record audience of 2.5 million people,[17][18] surpassing the previous mark of 1.6 million set by Madonna in May 2024.[19] This made it the biggest show of Gaga’s career, exceeding all her previous concerts in terms of attendance.[20] Moreover, it was the largest solo‐artist concert of this century.[21] The event also set the record for the largest audience at a solo concert by a woman in music history.[22] The economic impact was estimated at around R$600 million (US$109 million) for the city.[23]

Operation

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The event is held free of charge and is funded by both the City Hall of Rio de Janeiro and private sponsors.[24][25] The megashow’s format is designed to offer the public a high-quality cultural experience, gathering major international music stars in an atmosphere of integration and celebration. The project also intends to turn the first Saturday of May into an iconic date — initially dubbed "Celebration May".[26][27]

Broadcast and coverage

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To broaden access to the event, the shows are broadcast live. For instance, Madonna and Lady Gaga’s performances have been confirmed to be simultaneously broadcast by TV Globo, Multishow, and Globoplay.[28][29] This strategy ensures that even those who are unable to attend Copacabana Beach in person can follow the show and participate in the celebration.[30]

Economic impact and outlook

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The success of Madonna's show, which generated an economic impact of around R$300 million,[31] provided a strong argument for continuing the project. In an interview with the PodK Liberados podcast,[32] Mayor Eduardo Paes stated:

"Are you going to spend public money on Lady Gaga? I will. I spent on Madonna too. Do you know why? Because it fills all the hotels, fills all the restaurants."

These positive results reinforce the expectation that the megashows will not only promote culture but also boost the local economy, benefiting sectors such as hospitality and dining.[33] It is expected that the positive results of the project will encourage the continuation and strengthening of this series of events, attracting new partnerships and sponsors for future editions.[34] Moreover, the Todo Mundo no Rio project reinforces the image of Rio de Janeiro as a global city capable of hosting large-scale cultural events with international appeal.[35]

Program and show history

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The table below presents the history of the shows held and the outlook for future editions:

Artist Date Part of Supporting acts Guests Attendance Ref.
Madonna May 4, 2024 The Celebration Tour 1.6 million [36]
Madonna's setlist

Act I

  1. "It's a Celebration" (Bob the Drag Queen introduction; includes elements of "Lucky Star", "Celebration", "Material Girl", "Vogue", "Express Yourself", and "Bitch I'm Madonna")
  2. "Nothing Really Matters"
  3. "Everybody" (With elements of "Where's the Party")
  4. "Into the Groove" (With elements of "Into the Hollywood Groove")
  5. "Burning Up"
  6. "Open Your Heart" (With elements of "Live to Tell")
  7. "Holiday" (With elements of "I Want Your Love")
  8. "Live to Tell"
  9. "Like a Prayer" (Includes elements of "Girl Gone Wild", "Act of Contrition", "Unholy" and "Let's Go Crazy")

Act II

  2. "Blond Ambition Interlude" (Includes elements of "Living for Love", "Fever", "Erotica" and "Justify My Love")
  3. "Erotica" (With elements of "Final Demo 2" and "Papa Don't Preach")
  4. "Justify My Love" (Includes elements of "Gangsta")
  5. "Fever" (snippet)
  6. "Hung Up" (Includes elements of "Hung Up on Tokischa")
  7. "Bad Girl"
  8. "Ballroom Interlude" (Includes elements of "Up Down Suite", "Break My Soul (The Queens remix)" and "Vogue")
  9. "Vogue" (with Anitta)
  10. "Human Nature"
  11. "Crazy for You"

Act III

  2. "The Beast Within" (Interlude)
  3. "Die Another Day"
  4. "Don't Tell Me" (Includes elements of "The Good, the Bad and the Ugly")
  5. "This Little Light of Mine" (Harry Dixon Loes song)
  6. "Express Yourself"
  7. "La Isla Bonita"
  8. "Music" (with Pabllo Vittar)

Act IV

  2. "Bedtime Story"
  3. "Ray of Light" (Sasha Ultra Violet mix)
  4. "Rain"

Act V

  2. "Bitch I'm Madonna" (With elements of "Give Me All Your Luvin'" and "Unapologetic Bitch")
  3. "Celebration" (Outro; contains elements of "Celebration" (Benny Benassi remix) and "Music")
 [37]
Lady Gaga May 3, 2025 Mayhem on the Beach — 2.5 million [17][38]
Lady Gaga's setlist

Act I: Of Velvet and Vice

  1. "Bloody Mary"
  2. "Abracadabra"
  3. "Judas"
  4. "Scheiße"
  5. "Garden of Eden"
  6. "Poker Face" (followed by an interlude of "Abracadabra (Gesaffelstein remix)")

Act II: And She Fell into a Gothic Dream

  2. "Perfect Celebrity"
  3. "Disease"
  4. "Paparazzi"
  5. "Alejandro"
  6. "The Beast"

Act III: The Beautiful Nightmare That Knows Her Name

  2. "Killah"
  3. "Zombieboy"
  4. "Die with a Smile"
  5. "How Bad Do U Want Me"

Act IV: To Wake Her Is to Lose Her

  2. "Shadow of a Man" (with "Kill for Love" outro)
  3. "Born This Way"
  4. "Blade of Grass"
  5. "Shallow"
  6. "Vanish into You"

Finale: Eternal Aria of the Monster Heart

  2. "Bad Romance"
 [39]

See also

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References

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  1. ^ Vilela, Luiza (May 3, 2025). "Maior e mais caro, show da Lady Gaga é de graça, mas nem tanto — investimento chega a R$ 92 milhões". Exame. Retrieved May 6, 2025.{{cite web}}: CS1 maint: url-status (link)
  2. ^ Dandara, Luana; Braun, Daniela; Martini, Paula (April 28, 2025). "Lady Gaga's free Rio show expected to set records for crowd and brands". Valor Econômico (in Brazilian Portuguese). Retrieved May 3, 2025.
  3. ^ "'Lady Gaga Todo Mundo no Rio': Tudo o que sabe sobre o show de Lady Gaga em Copacabana". Estadão (in Brazilian Portuguese). February 13, 2025. Retrieved February 21, 2025.
  4. ^ "Prefeitura do Rio não trabalha com a possibilidade de Lady Gaga cancelar show: 'Sai pra lá'". Quem (in Brazilian Portuguese). February 21, 2025. Retrieved February 21, 2025.
  5. ^ Dias, Carmélio (May 6, 2024). "U2, Beyoncé e holograma de Michael Jackson: veja as atrações desejadas para show de graça em Copacabana, em 2025". O Globo (in Brazilian Portuguese). Retrieved February 21, 2025.
  6. ^ Dugaich, Mayra (May 7, 2024). "Após sucesso de Madonna no Rio, prefeito planeja show anual" (in Brazilian Portuguese). Terra. Retrieved February 21, 2025.
  7. ^ Zee, Michaela (February 21, 2025). "Lady Gaga Sets Massive Free Concert at Brazil's Copacabana Beach in May". Variety. Retrieved February 21, 2025.
  8. ^ Pinotti, Fernanda (May 5, 2024). "Show de Madonna em Copacabana é o maior de sua carreira" (in Brazilian Portuguese). CNN Brasil. Retrieved February 21, 2025.
  9. ^ "Madonna bate recorde de público com 1,6 milhão de pessoas em show em Copacabana". gshow (in Brazilian Portuguese). May 5, 2024. Retrieved February 21, 2025.
  10. ^ Valbão, Mariana (November 28, 2024). "Lady Gaga no Brasil em 2025: confira tudo o que se sabe até o momento" (in Brazilian Portuguese). CNN Brasil. Retrieved February 21, 2025.
  11. ^ "Eduardo Paes promete show de U2 no Rio de Janeiro". Istoé (in Brazilian Portuguese). October 2, 2024. Retrieved February 21, 2025.
  12. ^ "Lady Gaga anuncia oficialmente show no Rio de Janeiro". Rolling Stone Brasil (in Brazilian Portuguese). February 21, 2025. Retrieved February 21, 2025.
  13. ^ Pacheco, Paula (February 21, 2025). "Lady Gaga no Rio: o que se sabe até agora em 12 pontos". Fast Company Brasil (in Brazilian Portuguese). Retrieved February 21, 2025.
  14. ^ "Prefeitura do Rio espera receber 2 milhões de pessoas com show de Lady Gaga". portalleodias.com (in Brazilian Portuguese). February 21, 2025. Retrieved February 21, 2025.
  15. ^ Vieira, Lucas (February 21, 2025). "O que esperar do show da Lady Gaga no Rio". Billboard Brasil (in Brazilian Portuguese). Retrieved February 21, 2025.
  16. ^ César, Caio (February 13, 2025). "Lady Gaga confirma show no Rio em 3 de maio". CartaCapital (in Brazilian Portuguese). Retrieved February 21, 2025.
  17. ^ a b "Largest attendance of a free concert by a female artist". Guinness World Records. Retrieved May 31, 2025.
  18. ^ Torres, Christopher Ulloa, Mauricio (May 4, 2025). "2.1 million person crowd estimated at free Lady Gaga concert on Rio's Copacabana beach". CNN. Retrieved May 4, 2025.{{cite web}}: CS1 maint: multiple names: authors list (link)
  19. ^ Tangcay, Jazz (May 4, 2025). "Lady Gaga's Free Concert on Rio's Copacabana Beach Draws a Record-Breaking 2.5 Million People". Variety. Retrieved May 4, 2025.
  20. ^ Kreps, Daniel (May 4, 2025). "Lady Gaga Performs to Record-Breaking Crowd at Rio's Copacabana Beach". Rolling Stone. Retrieved May 4, 2025.
  21. ^ Pomeroy, Gabriela (May 4, 2025). "Two million people attend free Lady Gaga concert in Brazil". BBC. Retrieved May 4, 2025.
  22. ^ Sim, Bernardo (May 4, 2025). "Lady Gaga dedicates record-breaking Rio concert to queer fans". Out. Retrieved May 4, 2025.
  23. ^ Malleret, Constance (May 4, 2025). "'Like a religious thing': free Lady Gaga concert draws 2.1m to Rio". The Guardian. ISSN 0261-3077. Retrieved May 4, 2025.
  24. ^ "'Todo Mundo no Rio': Corona patrocinará série de shows em Copacabana" (in Brazilian Portuguese). UOL. February 14, 2025. Retrieved February 21, 2025.
  25. ^ Sacchitiello, Bárbara (November 29, 2024). "Lady Gaga no Rio: patrocinadores viabilizarão evento com Prefeitura". Meio e Mensagem (in Brazilian Portuguese). Retrieved February 21, 2025.
  26. ^ "Paes anuncia que assinou esta madrugada documento para ter 'grande estrela' internacional em Copacabana em maio". O Globo (in Brazilian Portuguese). November 27, 2024. Retrieved February 21, 2025.
  27. ^ "Lady Gaga: Prefeito do Rio de Janeiro sugere show gratuito em Copacabana em 2025". Rolling Stone Brasil (in Brazilian Portuguese). November 22, 2024. Retrieved February 21, 2025.
  28. ^ "Que horas começa o show da Madonna? Veja onde será transmissão ao vivo e como ver pela TV". O Globo (in Brazilian Portuguese). May 4, 2024. Retrieved February 21, 2025.
  29. ^ "TV Globo, Multishow e Globoplay vão transmitir show de Lady Gaga no Rio". gshow (in Brazilian Portuguese). February 11, 2025. Retrieved February 21, 2025.
  30. ^ Pacheco, Mari (February 20, 2025). "Lady Gaga: coletiva para anúncio do show no Rio será transmitida ao vivo". POPline (in Brazilian Portuguese). Retrieved February 21, 2025.
  31. ^ Coelho, Larissa (May 7, 2024). "Show da Madonna trouxe retorno de mais de R$ 300 milhões para o Rio de Janeiro" (in Brazilian Portuguese). CNN Brasil. Retrieved February 21, 2025.
  32. ^ "'Vai gastar dinheiro público com a Lady Gaga? Vou': Eduardo Paes comenta vinda da diva ao Rio". O Globo (in Brazilian Portuguese). February 13, 2025. Retrieved February 21, 2025.
  33. ^ Valbão, Mariana (December 27, 2024). "Prefeito do Rio confirma megashow no início de maio: "Pessoal gosta de Lady Gaga"" (in Brazilian Portuguese). CNN Brasil. Retrieved February 21, 2025.
  34. ^ "A resposta de Eduardo Paes a críticas por "gastar com Lady Gaga" no Rio". Rolling Stone Brasil (in Brazilian Portuguese). February 13, 2025. Retrieved February 21, 2025.
  35. ^ "Show de Madonna Rio atrai 1,6 milhão de pessoas à praia de Copacabana". Prefeitura da Cidade do Rio de Janeiro (in Brazilian Portuguese). May 5, 2024. Retrieved February 21, 2025.
  36. ^ Moratelli, Valmir (May 5, 2024). "Madonna coloca Copacabana no centro do mundo – do seu mundo". Veja (in Brazilian Portuguese). Retrieved February 21, 2025.
  37. ^ Pinotti, Fernanda (May 5, 2024). "Setlist: saiba quais músicas Madonna cantou em show no Brasil". CNN Brasil (in Brazilian Portuguese). Retrieved March 13, 2025.
  38. ^ "Lady Gaga faz show arrebatador em Copacabana para delírio de 2,1 milhões de fãs". O Globo (in Brazilian Portuguese). May 3, 2025. Retrieved May 4, 2025.
  39. ^ Bastos, Nicoly (May 3, 2025). "Lady Gaga divide show de Copacabana em atos; veja quais são" (in Brazilian Portuguese). CNN Brasil. Retrieved May 4, 2025.
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