This Generation (Murs and Fashawn album)
| This Generation | ||||
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| Studio album by | ||||
| Released | September 25, 2012 | |||
| Recorded | 2012 | |||
| Genre | Hip-hop | |||
| Length | 45:03 | |||
| Label | Duck Down | |||
| Producer |
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| Murs chronology | ||||
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| Singles from This Generation | ||||
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This Generation is a collaborative studio album by American rappers Murs and Fashawn. It was released on September 25, 2012 through Duck Down Music. Produced entirely by Beatnick and K-Salaam, it features guest appearances from Adrian and Krondon. Music videos were filmed for the singles "Slash Gordan", "This Generation", and "64 Impala".
In the United States, the album debuted at number 164 on the Billboard 200, number 22 on the Top R&B/Hip-Hop Albums, number 17 on the Top Rap Albums and number 38 on the Independent Albums charts.
Background and development
[edit]Prior to the album's creation, West Coast rappers Murs and Fashawn would frequently bump into each other on the road, although they had never worked with each other.[1] As Murs began to plan out a new project with producers Beatnick and K-Salaam, the three of them expressed interest in doing a full collaboration album with Fashawn.
Initially, the album was going to be a double extended play, with Murs taking half of the beats and Fashawn taking the other half. However, as the two began to work closely together, the project evolved into a more collaborative effort, with both artists vibing off each other's creative process.[1]
Critical reception
[edit]| Aggregate scores | |
|---|---|
| Source | Rating |
| Metacritic | 73/100[2] |
| Review scores | |
| Source | Rating |
| AllMusic |   [3] |
| Consequence of Sound | C-[4] |
| HipHopDX | 4/5[5] |
| PopMatters | 6/10[6] |
| The Skinny | [7] |
| XXL | 4/5[8] |
This Generation was met with generally favorable reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 73 based on nine reviews.[2]
AllMusic's Fred Thomas praised the project, calling it "an album that's already brimming over with personality thanks to the chemistry between the two rhyme stylists and their ability to bring out the most inventive sides of one another".[3] Edwin Ortiz of HipHopDX stated: "Murs and Fashawn forge an exceptional chemistry on This Generation that more importantly doesn't compromise their stylistic individuality".[5] Christopher Minaya of XXL resumed: "the two feed off each other well, resulting in good music with a message, more often than not".[8]
In mixed reviews, Michael Madden of Consequence wrote: "while the highs ("64 Impala", "Slash Gordan") could be higher, the lows aren't actually all that low. As far as full-length rap collabos go, you could do much worse than this".[4] Adam Maylone of PopMatters concluded: "it's not groundbreaking, it's not shocking, but it is solid, fun music. It may not be a classic, but it's damn sure a good soundtrack for those warm, sunny days".[6]
Track listing
[edit]| No. | Title | Length |
|---|---|---|
| 1. | "Just Begun" | 3:27 |
| 2. | "'64 Impala" | 4:05 |
| 3. | "Reina de Barrio (Ghetto Queen)" (featuring Adrian) | 3:16 |
| 4. | "Stone Cold" | 3:14 |
| 5. | "Yellow Tape" (featuring Krondon) | 2:50 |
| 6. | "Peace Treaty" | 3:41 |
| 7. | "And It Goes" | 3:24 |
| 8. | "Slash Gordan" | 3:11 |
| 9. | "Heartbreaks & Handcuffs" | 3:16 |
| 10. | "This Generation" (featuring Adrian) | 3:25 |
| 11. | "Future Love" | 3:14 |
| 12. | "The Other Side" | 8:00 |
| Total length: | 45:03 | |
Personnel
[edit]- Nicholas "Murs" Carter – vocals
- Santiago "Fashawn" Leyva – vocals
- Adrian – vocals (tracks: 3, 10)
- Marvin "Krondon" Jones – vocals (track 5)
- Nick "Beatnick" Phillips – producer
- Kayvon "K-Salaam" Sarfehjooy – producer
- Isaac Romero – mixing, mastering
- Kenyatta "Buckshot" Blake – associate executive producer
- Drew "Dru-Ha" Friedman – associate executive producer
- Van Styles – photography
- Jefroe Grell – artwork
- Jacqueline Shao – additional artwork
- Skrilla – additional artwork
- Noah Friedman – project coordinator
Charts
[edit]| Chart (2012) | Peak position |
|---|---|
| US Billboard 200[9] | 164 |
| US Top R&B/Hip-Hop Albums (Billboard)[10] | 22 |
| US Top Rap Albums (Billboard)[11] | 17 |
| US Independent Albums (Billboard)[12] | 38 |
References
[edit]- ^ a b Gase, Zach (November 2, 2012). "The Okayplayer Interview: Murs & Fashawn, Talking 'Bout This Generation - Okayplayer". Okayplayer. Retrieved June 4, 2025.
- ^ a b "Critic Reviews for This Generation - Metacritic". Metacritic. Retrieved June 4, 2025.
- ^ a b Thomas, Fred. "This Generation - Murs, Fashawn | Album | AllMusic". AllMusic. Retrieved June 4, 2025.
- ^ a b Madden, Michael (September 28, 2012). "Album Review: Murs and Fashawn - This Generation". Consequence Of Sound. Retrieved June 4, 2025.
- ^ a b Ortiz, Edwin (October 1, 2012). "Murs and Fashawn - This Generation". HipHopDX. Retrieved June 4, 2025.
- ^ a b Maylone, Adam (October 10, 2012). "Murs X Fashawn: This Generation » PopMatters". PopMatters. Retrieved June 4, 2025.
- ^ Gieben, Bram E. (September 26, 2012). "Murs X Fashawn – This Generation | Album Review | The Skinny". The Skinny. Retrieved June 4, 2025.
- ^ a b Minaya, Christopher (September 27, 2012). "Murs & Fashawn, This Generation". XXL. Retrieved June 4, 2025.
- ^ "Billboard 200". Billboard. Nielsen Business Media, Inc. October 13, 2012. Retrieved June 4, 2025.
- ^ "Top R&B/Hip-Hop Albums". Billboard. Nielsen Business Media, Inc. October 13, 2012. Retrieved June 4, 2025.
- ^ "Top Rap Albums". Billboard. Nielsen Business Media, Inc. October 13, 2012. Retrieved June 4, 2025.
- ^ "Top Independent". Billboard. Nielsen Business Media, Inc. October 13, 2012. Retrieved June 4, 2025.