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Tegeta Holding

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Tegeta Holding
Georgian: თეგეტა ჰოლდინგი
IndustryAutomotive services
Founded1995; 30 years ago (1995)
Headquarters
Tbilisi
,
Georgia
Area served
Georgia, Azerbaijan, Uzbekistan, Armenia, United Arab Emirates
Key people
Temur Kokhodze
(Founder)
ProductsCars, Construction Equipment, Truck & Bus, Construction Machinery, Academy, Rentals, Leasing
Revenue659,446,000 ₾ (2022)[1]
Number of employees
Up to 2500
Websitetegetamotors.ge

Tegeta Holding (Georgian: თეგეტა ჰოლდინგი) is one of the largest automotive companies in the Caucasus and Central Asia region. The Holding consists of approximately 40 subsidiaries and employs over 3000 individuals.[2]

The company maintains representative offices in Azerbaijan, Uzbekistan, Armenia and the United Arab Emirates,[3] as well as ensuring its services are accessible throughout Georgia. Branches of Tegeta are located in Tbilisi, Mtskheta, Telavi, Kutaisi, Gori, Kazbegi, Batumi, Khelvachauri, Poti, Rukhi, Akhaltsikhe and Marneuli.[4]

Tegeta has collaborated with over 300 international brands.[citation needed] In Georgia, the company represents automotive brands such as Bridgestone, Michelin, Pirelli, Continental, Varta, Exide, FIamm, Optima, Shell, Motul, Mobil, Petronas, Fuchs, Hengst, ZF, Sachs, Lemforder, Bosch, Ate, TRW, Bosch, Toptul, and others.

History

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Tegeta was founded by Temur Kokhodze, a Georgian businessman. In 1995, he established Ikarus LLC, which became the first official importer of bus spare parts in Georgia. The company rebranded as Avtoexport in 1996, and has been operating as Tegeta Motors since 2001, having become the largest holding company in the market.[5]

In 1998, Tegeta entered into an agreement with Bridgestone,[6] one of the world's tire manufacturers, becoming their official dealer in Georgia. This partnership has since expanded, with Tegeta now representing Bridgestone region-wide.[7]

Since 2006, Tegeta Holding has been the official importer for MAN TRUCK & BUS, the largest German truck and bus brand, in Georgia. In 2006, the first MAN service center was established in the country.[8]

Tegeta became a member of Groupauto International in 2012, and, in 2022, it was awarded the Groupauto Global Award for its achievements.[9] The award was presented to its central branch, the Truck Division. In addition, in 2019, the company received awards from the European Union and World Bank for “Best Annual Report” and “Transparency.”

Tegeta Holding is a member of several associations, among them: UN Global Compact Network in Georgia; BAG - NNLE Business Association of Georgia; AMCHAM - NNLE American Chamber of Commerce in Georgia; EBA - European Business Association.[10][11]

Segments of the business

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Tegeta Motors offers automotive services for light vehicles, trucks, buses, minibuses and special-purpose equipment. The company has a network of 28 branches throughout the country.[4]

Tegeta Cars – A subsidiary of Tegeta Holding, Tegeta Cars represents such[12] brands as Porsche,[13] Mazda,[14] Toyota,[15] Volvo, Europcar, Auto Gallery, and Indian.[16] In 2023, it expanded its portfolio to include the Chinese automotive giants Geely and Zeekr. In 2024, Tegeta Cars became the official representative in Georgia for two luxury car brands: Bentley[17] and Lamborghini.[18]

Tegeta Construction Equipment – a subsidiary of Tegeta Holding, has been operating in the market since 2007, being an official importer for JCB, the leading British brand of construction equipment, for Georgia and the Transcaucasia region.[19]

Tegeta Truck & Bus – a subsidiary of Tegeta Holding, has been operating in the Georgian market since 2006.[8] The company is the official importer of the German brand MAN TRUCK & BUS, for Georgia and the Transcaucasia region.[20]

Construction Machinery Georgia – a subsidiary of Tegeta Holding, represents brands in the field of road construction. The company provides the public and private sectors in the region with equipment for infrastructure and mining projects, including German Liebherr and French brands belonging to the Fayat Group, such as BOMAG and MARINI.[21]

Tegeta Academy – owned by Tegeta Holding, is a college that engages in educational and consulting activities in technical and business fields.[22][23]

Tegeta Rentals – a subsidiary of Tegeta Holding, was established in 2019. The company offers construction and special-purpose equipment for rent.

Tegeta Leasing – a subsidiary of Tegeta Holding, was established in 2023. The company provides special terms and conditions for Tegeta customers, aiming to streamline processes and enhance experiences.[24]

References

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  1. ^ "საქართველოს ყველაზე შემოსავლიანი კომპანიების სია". radiotavisupleba.ge. 2019-04-15. Retrieved 10 November 2022.
  2. ^ "Meet the company putting Georgia on the motoring map". topgear.com. TopGear. 18 April 2024. Retrieved 17 April 2025.
  3. ^ "Tegeta Motors Baku". tegetamotors.az/. tegetamotors.az. Retrieved 17 April 2025.
  4. ^ a b "Tegeta branches". tegeta.ge. tegeta. Retrieved 17 April 2025.
  5. ^ "Industry Builder". forbes.ge. 5 July 2022. Retrieved 17 April 2025.
  6. ^ "A 25-Year Journey – Tegeta Motors and Bridgestone Celebrate Their Partnership Anniversary". cbw.ge. cbw. Retrieved 17 April 2025.
  7. ^ "Tegeta Becomes Official Representative of Bridgestone in Azerbaijan". cbw.ge/. cbw. Retrieved 17 April 2025.
  8. ^ a b "Tegeta TRUCK & BUS". trucks.tegetabusiness.ge. tegetabusiness. Retrieved 17 April 2025.
  9. ^ "Tegeta Motors Was Officially Awarded With the International Award of Groupauto International". forbes.ge. 13 January 2023. Retrieved 17 April 2025.
  10. ^ "Tegeta Green Zone – Taking Care of the Environment and Employees". unglobalcompact.ge. unglobalcompact. 21 December 2021.
  11. ^ "The European Business Association Georgia held its 14th Board Meeting at Tegeta Motors" (PDF). eba.ge. The European Business Association. Retrieved 17 April 2025.
  12. ^ "Tegeta Rent a Car to Become Exclusive Representative of Europcar in Georgia". cbw.ge. Business Week. Retrieved 17 April 2025.
  13. ^ "Porsche Centre Tbilisi". porsche.com. porsche. Retrieved 17 April 2025.
  14. ^ "Mazda Georgia". mazda.ge. mazda. Retrieved 17 April 2025.
  15. ^ "toyota tegeta". toyota-tegeta. toyota-tegeta.ge. Retrieved 17 April 2025.
  16. ^ "Geely, Mazda, and Auto Gallery - the Tegeta Multi-brand Showroom Has Officially Opened". forbes.ge. 17 September 2024. Retrieved 17 April 2025.
  17. ^ "Tegeta Cars Was Made the Official Representative of Bentley in Georgia". forbes.ge. 11 October 2024. Retrieved 17 April 2025.
  18. ^ "lamborghini". lamborghini. Retrieved 17 April 2025.
  19. ^ "Tegeta Construction Equipment". tegeta.ge. tegeta. Retrieved 17 April 2025.
  20. ^ "Tegeta Holding Supplies Modern Buses to Yerevan, Contributing to Armenia's Capital Transport Reform". cbw.ge. Business week. Retrieved 17 April 2025.
  21. ^ "Tegeta Construction Equipment". /tegeta.ge. tegeta. Retrieved 17 April 2025.
  22. ^ ""თეგეტა აკადემიაში" სატვირთო ავტომობილებისა და სპეცტექნიკის ტრენინგი დაიწყო". netgazeti.ge. netgazeti. 29 September 2021. Retrieved 17 April 2025.
  23. ^ "Tegeta Academy". tegetaacademy.edu.ge. tegetaacademy. Retrieved 17 April 2025.
  24. ^ "Tegeta Leasing". tegeta.ge. tegeta. Retrieved 17 April 2025.
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