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Request to update the Operations section

[edit]

Hello again, Wikipedia editors. I have returned with another request. This time around I'm hoping to update the Operations section, which currently features dated information. I've compiled a draft below that updates specific figures and provides additional operational details.

Updated Operations section

Operations

[edit]

Creative Planning is an independent wealth management firm headquartered in Overland Park, Kansas.[1] The firm primarily focuses on individual investors, but also provides services to business and institutional clients of varying types.[2] Its services include investment management, financial planning, estate planning, tax planning, trust services, tax preparation, retirement planning, and charitable giving services.[3] The firm also provides business and institution-specific services, including accounting, insurance, information technology, legal, payroll, valuations, and retirement planning.[3] Creative Planning provides advisement across the United States and 90 countries.[4]

Like other registered investment advisers, Creative Planning does not offer proprietary investments nor does it receive investment commissions.[5] The firm's financial advisers are compensated on client retention and asset growth.[5]

Since 2019, Creative Planning has pursued acquisitions of other wealth management firms to expand its geographic reach,[6] service offerings,[7] and assets under management.[8]

As of 2024, the firm manages $300 billion in assets[9] and employs 2,100 across its affiliates in all 50 states.[1] In March 2021, Creative Planning began offering equity to approximately 10 percent of its workforce.[10]

Peter Mallouk is the President and CEO of Creative Planning and its affiliated companies.[3]

References

  1. ^ a b Welsch, Andrew (August 28, 2023). "Goldman Deal Supercharges Creative Planning's Growth". Barron's. Retrieved September 9, 2024.
  2. ^ "Creative Planning". U.S. News & World Report. Retrieved September 9, 2024.
  3. ^ a b c "Form ADV Part 2A Disclosure Brochure" (PDF). Creative Planning. Retrieved September 9, 2024.
  4. ^ "Creative Planning adds TPG Capital as a minority stakeholder". Barron's. October 1, 2024. Retrieved October 1, 2024. Mallouk still owns a controlling interest in the company, which has about $375 billion in assets under management and advisement across all 50 states and 90 countries.
  5. ^ a b Thomas Jr., Landon (June 21, 2017). "A Kansas Investment Firm Spurring Change on Wall Street". The New York Times. Retrieved September 23, 2024.
  6. ^ Welsch, Andrew (August 28, 2023). "Goldman Deal Supercharges Creative Planning's Growth". Barron's. Retrieved September 9, 2024. That strategy shifted in 2019 when Creative Planning made its first acquisition by buying The Johnston Group, a Minneapolis-based RIA that then oversaw $500 million. In a statement at the time of the acquisition, Mallouk said it was clear that there were other wealth management firms "that can fit right into our model as we continue bringing fiduciary advice to Americans from coast to coast." More acquisitions followed, expanding Creative Planning's size and geographic reach across the U.S.
  7. ^ Welsch, Andrew (June 5, 2023). "Creative Planning Buys $2.5B Wealth Management, Accounting Firm". Barron's. Retrieved September 9, 2024.
  8. ^ Garmhausen, Steve (November 3, 2021). "Creative Planning Achieves $100 Billion in Assets—and Aims for Much More". Barron's. Retrieved September 9, 2024.
  9. ^ Kelly, Bruce (15 August 2024). "Creative Planning hangs "Help Wanted" sign for advisors". Investment News. Retrieved 13 September 2024.
  10. ^ Dornbrook, James (March 9, 2021). "Creative Planning offers company equity to select employees". Kansas City Business Journal. Retrieved September 9, 2024.

Again, most of my updates here are simply providing recent figures (and citations) related to AUM, employees, services, etc. I also provided additional details about Creative Planning's business model.

Per my previous Talk page posts, I am the marketing director at Creative Planning and I created this account to seek article updates in collaboration with reviewing editors. Please let me know what you think! CreativePlanningAngela (talk) 19:00, 8 November 2024 (UTC)[reply]

 Not done. The request largely duplicates material that is already in the lead section of the article (and which is in any case promotional, i.e. listing the services provided by the company). Axad12 (talk) 22:21, 15 November 2024 (UTC)[reply]

Revised request to update the Operations section

[edit]

Hello again, Wikipedia editors. Axad12 declined my last request about the Operations section, so I've revised that request to address the provided feedback—especially re: listing out services. Here is my updated draft:

Revised Operations draft
 Partly done: Not all of this was appropriate for the section, given the other sections of the page and redundant information. But I did modify to update it! Likeanechointheforest (talk) 21:09, 21 December 2024 (UTC)[reply]

Business model and operations

[edit]

Creative Planning is an independent wealth management firm headquartered in Overland Park, Kansas.[1] The firm primarily focuses on individual investors, but also provides services to business and institutional clients of varying types.[2] Creative Planning provides advisement across the United States and 90 countries.[3] Like other registered investment advisers, Creative Planning does not offer proprietary investments nor does it receive investment commissions.[4]

Since 2019, Creative Planning has pursued acquisitions of other wealth management firms to expand its geographic reach,[5] service offerings,[6] and assets under management.[7]

As of 2024, the firm manages $300 billion in assets[8] and employs 2,100 across its affiliates in all 50 states.[1] In March 2021, Creative Planning began offering equity to approximately 10 percent of its workforce.[9]

Peter Mallouk is the President and CEO of Creative Planning.[10]

References

  1. ^ a b Welsch, Andrew (August 28, 2023). "Goldman Deal Supercharges Creative Planning's Growth". Barron's. Retrieved September 9, 2024.
  2. ^ "Creative Planning". U.S. News & World Report. Retrieved September 9, 2024.
  3. ^ "Kovitz Adds $3.5B Firm, Creative Planning Picks Up $1.8B in AUM". Wealth Management. April 2, 2024. Retrieved October 1, 2024. With locations in all 50 states and 90 countries, the sprawling firm oversees more than $300 billion and has done several large deals in recent months, including the purchase of Mesirow's retirement services business and the former United Capital from Goldman Sachs.
  4. ^ Thomas Jr., Landon (June 21, 2017). "A Kansas Investment Firm Spurring Change on Wall Street". The New York Times. Retrieved September 23, 2024.
  5. ^ Welsch, Andrew (August 28, 2023). "Goldman Deal Supercharges Creative Planning's Growth". Barron's. Retrieved September 9, 2024. That strategy shifted in 2019 when Creative Planning made its first acquisition by buying The Johnston Group, a Minneapolis-based RIA that then oversaw $500 million. In a statement at the time of the acquisition, Mallouk said it was clear that there were other wealth management firms "that can fit right into our model as we continue bringing fiduciary advice to Americans from coast to coast." More acquisitions followed, expanding Creative Planning's size and geographic reach across the U.S.
  6. ^ Welsch, Andrew (June 5, 2023). "Creative Planning Buys $2.5B Wealth Management, Accounting Firm". Barron's. Retrieved September 9, 2024.
  7. ^ Garmhausen, Steve (November 3, 2021). "Creative Planning Achieves $100 Billion in Assets—and Aims for Much More". Barron's. Retrieved September 9, 2024.
  8. ^ Kelly, Bruce (15 August 2024). "Creative Planning hangs "Help Wanted" sign for advisors". Investment News. Retrieved 13 September 2024.
  9. ^ Dornbrook, James (March 9, 2021). "Creative Planning offers company equity to select employees". Kansas City Business Journal. Retrieved September 9, 2024.
  10. ^ "Form ADV Part 2A Disclosure Brochure" (PDF). Creative Planning. Retrieved September 9, 2024.

I retitled the section as Business model and operations, since some passages establish why Creative Planning operates the way it does (as explained in media coverage about its business model)and others passages focus on how that business model is operationally executed (e.g., Creative Planning "employs 2,100 its affiliates in all 50 states"). I left in the language that "The firm primarily focuses on individual investors, but also provides services to business and institutional clients of varying types." But then I stripped out the next two sentences (which provided a longer listing of specific services) and the line about compensation being based on client retention and asset growth.

I think this draft is a big improvement over the current Operations section, which is a hodgepodge of random claims and dated figures. Please let me know what you think.

Per my previous Talk page posts, I am the marketing director at Creative Planning and I created this account to seek article updates in collaboration with reviewing editors. CreativePlanningAngela (talk) 18:09, 20 December 2024 (UTC)[reply]

Thank you to Likeanechointheforest for your assistance with this update. The explanation you provided for the edits you did & did not implement makes sense. CreativePlanningAngela (talk) 18:25, 23 December 2024 (UTC)[reply]

Request to update AUM

[edit]

Hello again, Wikipedia editors. I'm hoping that a reviewing editor can update the AUM figure in the infobox. Recent media coverage shows that Creative Planning's current AUM (so circa 2025) is $370 billion.

Per my previous Talk page posts, I am the marketing director at Creative Planning and I created this account to seek article updates in collaboration with reviewing editors. Thank you for your help! CreativePlanningAngela (talk) 01:02, 29 July 2025 (UTC)[reply]

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