Talk:C. Lloyd Mahaffey
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Suggested Revisions to C. Lloyd Mahaffey page
[edit]Hi editors, I’m Mackenzie Jackson and I represent Lloyd Mahaffey. I’d like to suggest some revisions and additions to the page per his request to fill the gaps in his career from the past several years. I’m disclosing my affiliation here per Wikipedia’s COI guidelines and not editing the article directly.
Most of the content is biographical, but the primary section I’d like to discuss is the one related to Crytica Security. The proposed addition is based on information provided by my client. However, I want to ensure it aligns with Wikipedia’s standards for neutrality and sourcing. We have supporting documentation including U.S. patents, a third-party evaluation by The Tolly Group, and official press releases. Please let me know whether these sources are sufficient to substantiate the claims or if revisions are needed to better meet editorial guidelines. Thank you!
Here is the proposed content revision/addition:
Subsequent Career
[edit]In 1990, Mahaffey left Apple to pursue technology consulting endeavors in Washington, D.C. He also served as Board Director and Chief Executive Officer of Start, Inc., from 1990 to 1994, and on the Board of Directors at First Patriot Bancshares, FDIC from 1989 to 1994.
He joined Commodore Business Machines, Inc. as V.P. Marketing out of the West Chester, PA headquarters. This was during a final rally by the company to promote its unique, but ultimately ill-fated, "Amiga" multimedia products.
In 1994, he returned to the West Coast to join Verifone as Vice President of Consumer Products, and subsequently Senior Vice President of Marketing and Internet Software Services, and eventually as Chief Operating Officer. As the COO, he led the team that closed the transaction that completed VeriFone's acquisition by Hewlett-Packard for a $1.18 billion stock swap in 1998, the fourth largest tech acquisition in the world that year.
After VeriFone, Mahaffey joined Redleaf Venture Management. While there, he was a member of the Board of Directors at Avidyne from 2000 to 2005, and at LightningCast from 1999 to 2006. In 2004, he relocated to his property in Eagle, Idaho, where, in 2005, he founded the Carloma Group, a holding company with interests in real estate, renewable energy, and aviation assets.
In Idaho, he served as the Chairman of the Board of Directors for Sento from 2004 to 2008. From 2005 to 2009, he served as the Chairman of the Economic Advisory Council for the Idaho Department of Commerce, which distributed federal grants for rural public works projects and regional economic development.
As Chair of the Economic Advisory Counsel, Mahaffey was one of three authors of the proposal to create an American Viticulture Area called the Snake River Valley AVA in Southwest Idaho, along with Ron Bitner and David Wilkins. It was approved by the US Treasury and is now recognized as a wine appellation in the United States.
During that period, he served as a member of the Board of Directors for Unity Media Group and networking company Cradlepoint (or Ericsson) from 2009 to 2011 and 2010–2012, respectively.
In 2013, Mahaffey teamed with Michael Boerner to launch SmartStory Technologies in Silicon Valley, a SaaS platform that pairs loyalty data with point of sale data and subject matter expertise to provide personalized content and videos to patients in cash pay sectors of healthcare. In 2016, SmartStory was acquired by a mid-west private equity group and relocated to Oklahoma City, OK.
Crytica Security
[edit]In 2019, Mahaffey partnered with Dr. C. Kerry Nemovicher, formally of AT&T Bell Labs and the former CIO of ABB-US, to launch Crytica Security, Inc. and the world’s first patented Rapid Detection & Alert™ (RDA) solution. Crytica’s RDA can reside within operational technology (OT), Internet of Things (IoT), or information technology (IT) devices, detect malware launched by bad actors or nation-states in seconds, and rapidly alert cyber defense teams. With several US patents in place and the ability to support multiple operating systems, the company is a leading provider of malware detection technology embedded in “edge of the network” operational technologies deployed within public and private water, electric, and SCADA systems.
Current Activities
[edit]In 2025, Mahaffey remains the Founder, Executive Chairman, and Director of Crytica Security, Inc. based in Reno, Nevada, and also CEO, President, and Board Director of Clarity Technologies based in Meridian, Idaho. He is a Senior Advisor for Defense, Technology, and Cybersecurity at American Global Strategies, a firm started by Ambassador Robert O’Brien, former National Security Advisor, and Alex Gray, former Chief of Staff, National Security Council for the White House. Mahaffey also serves as a Board Director and Chairman of the Compensation Committee for Paytabs, Inc., the leading payment orchestration company in the Middle East that is based in Dubai, UAE.
Awards
[edit]- Apple Higher Education Impact Award, Apple, Inc.
- The Citadel Distinguished Life Alumnus Award – 2013, The Citadel
- The US Priory Of The Order of St. John – 2024