Someone Somewhere
Someone Somewhere is a certified B Corporation that works with 273 artisans in 13 communities across 7 states in Mexico to produce sustainable goods that help artisans earn a living wage.[1][2] The company has a goal of improving the economy and general well-being of communities by bridging the gap between local artisans and eco-friendly products.[3]
History
[edit]Someone Somewhere was founded in 2016 by three friends, Antonio Nuño, Fatima Alvarez, and Enrique Rodriguez, inspired by their time spent volunteering in rural, indigenous communities in Mexico.[4] During these trips they realized many artisans were struggling to make a living through their crafts, and they wanted to do something to support them and improve their quality of life.[4]
In 2022, a partnership with Delta Air Lines generated thousands of hours of work for artisans and reduced Delta’s use of plastics.[2] With the help of AI, Someone Somewhere designed new concepts showing what artisan-made products could look like which led to new partnerships and expanded their reach.[4]
Business model
[edit]Someone Somewhere utilized non-traditional capital raising: they crowdfunded $100,00 in capital from 2,874 people via Kiva.[3] Someone Somewhere works in collaboration with artisans who guide product design, provides them with materials, and supports them to create their crafts at home, relying on local factories for assembly.[5]
Products
[edit]Someone Somewhere is a corporation in the apparel industry in the manufacturing sector.[1] The products made by Someone Somewhere are designed for "conscious globetrotters."[1] Artisans sign the products they make with information about where they're from.[1]
Impact and recognition
[edit]The organization began from a crowdfunding campaign and has grown to work with artisans in Peru and launch sales in the United States.[citation needed] Someone Somewhere became a Certified B Corporation in August 2017.[1] They collaborated with Adidas on a special collection of Mexico soccer jerseys for the 2024 Copa America tournament.[6] Artisans from Puebla, Mexico, hand embroidered each jersey for over 11 hours to represent each of the players and celebrate Mexican heritage.[4][6]
Artisans who work with Someone Somewhere earn wages higher than the national standard and have increased their monthly income by 300%.[5]
References
[edit]- ^ a b c d e "Someone Somewhere - Certified B Corporation - B Lab Global". www.bcorporation.net. Retrieved 2025-05-27.
- ^ a b "Beyond Resilience: Someone Somewhere". AIM2Flourish. Retrieved 2025-05-27.
- ^ a b Ghotge, Vishal (2024-10-08). "Social enterprises are key to climate action". Fast Company. Archived from the original on 2025-03-12. Retrieved 2025-05-27.
- ^ a b c d Azevedo, Mary Ann (2024-09-07). "How a viral AI image catapulted a Mexican startup to a major Adidas contract". TechCrunch. Retrieved 2025-05-27.
- ^ a b Brannigan, Maura (2020-10-27). "By Reinvesting in Artisans, This Brand Is Challenging the Way Apparel Treats Its Skilled Workers". Fashionista. Retrieved 2025-05-28.
- ^ a b Jones, Daniel. "adidas & Someone Somewhere Embellish Mexico Jerseys With Hand-Embroidered Details". SoccerBible. Retrieved 2025-06-02.
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