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Sidônio Palmeira

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Sidônio Palmeira
Palmeira in 2024
Chief Minister of the Secretariat of Social Communication
Assumed office
January 14, 2025
PresidentLuiz Inácio Lula da Silva
Preceded byPaulo Pimenta
Personal details
Born
Sidônio Cardoso Palmeira

(1958-03-01) March 1, 1958 (age 67)
Vitória da Conquista, Bahia, Brazil
Alma materFederal University of Bahia
ProfessionAdvertising executive

Sidônio Cardoso Palmeira (born March 1, 1958) is a Brazilian engineer and advertising executive, currently serving as Chief Minister of Brazil's Secretariat of Social Communication since January 14, 2025.

Biography

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Sidônio Palmeira was born in Vitória da Conquista on March 1, 1958,[1][2] and graduated in engineering from the Federal University of Bahia, where he participated in the student movement and served as vice-president of the Central Student Directory between 1981 and 1982, on a ticket formed together with Lídice da Mata.[3]

He began working in communications in 1992, when he joined the campaign team of Lídice da Mata (PSDB) for the mayoral election of Salvador that year.[4]

He participated in the gubernatorial campaigns of Workers' Party (PT) candidates Jaques Wagner and Rui Costa in Bahia's 2006, 2010, 2014, and 2018 elections.[5] He also worked on the presidential campaigns of Fernando Haddad and Luiz Inácio Lula da Silva in the 2018 and 2022 elections, respectively.[4]

Between 2023 and 2024, although not yet part of Lula's government, he helped prepare the president's speeches and organize party events.[5]

On January 14, 2025, he was appointed and sworn in as Chief Minister of the Secretariat of Social Communication of the Presidency of the Republic, succeeding Paulo Pimenta.[6][7] This is analyzed as a way for Lula da Silva to embark on a more ambitious communication on the government's action in the run-up to the 2026 elections.[8][9]

References

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  1. ^ "Nascido em Vitória da Conquista, Sidônio Palmeira é escolhido para ser o novo ministro da Secretaria de Comunicação do governo Lula". Mega Rádio VCA - Notícias. 2022. Retrieved 2025-07-19.
  2. ^ "Um conquistense no Palácio do Planalto: Sidônio Palmeira será ministro da Secretaria de Comunicação Social". Blog de Giorlando Lima (in Brazilian Portuguese). 2025-01-08. Retrieved 2025-07-19.
  3. ^ "Quem é Sidônio Palmeira, novo ministro da Secretaria de Comunicação ..." Congresso em Foco (in Brazilian Portuguese). 2025-01-07. Retrieved 2025-07-19.
  4. ^ a b "Saiba quem é Sidônio Palmeira, novo ministro da secretaria de Comunicação do governo Lula". G1 (in Brazilian Portuguese). 2025-01-08. Retrieved 2025-07-19.
  5. ^ a b "Quem é Sidônio Palmeira, novo ministro da Secom de Lula". UOL (in Brazilian Portuguese). 2025-01-07. Retrieved 2025-07-19.
  6. ^ Nacional, Imprensa. "DECRETOS DE 14 DE JANEIRO DE 2025 - DOU - Imprensa Nacional". www.in.gov.br (in Brazilian Portuguese). Retrieved 2025-07-19.
  7. ^ "Sidônio Palmeira assume a Secom da Presidência da República". Presidência da República. January 14, 2025.
  8. ^ Brasil 247, Redação (2024-12-11). "Sidônio Palmeira reconsidera assumir cargo estratégico na comunicação do governo Lula". Brasil 247 (in Brazilian Portuguese). Retrieved 2025-07-19.{{cite web}}: CS1 maint: numeric names: authors list (link)
  9. ^ PODER360 (2025-02-16). "Oposição ironiza Sidônio Palmeira: "Craque do jogo"". Poder360 (in Brazilian Portuguese). Retrieved 2025-07-19.{{cite web}}: CS1 maint: numeric names: authors list (link)
Political offices
Preceded by Secretariat of Social Communication
2025-present
Succeeded by
Incumbent