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Sheetal Agashe

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Sheetal Agashe
Official portrait, 2021
Managing Director of Brihans Natural Products
In office
11 January 2013 – Incumbent
Personal details
Born (1977-05-17) 17 May 1977 (age 48)
Pune, Maharashtra, India
Parent
Alma mater
Occupation
Known for

Sheetal Dnyaneshwar Agashe[a] (born 17 May 1977) is an Indian businesswoman and former actress, who has been serving as the managing director of Brihans Natural Products since 2013, a role for which she has received various accolades, including a Times Visionary Award, a Femina Pune's Most Powerful Award, and two Times Women of the Year Awards.

A former actress, she had a recurring role from 1999 to 2003 on the sitcom Yes Boss (1999–2009), and a leading role in the independent film Minus One (2005). A self-published Hindi poet, she has also represented the interests of Indian women in business and in the healthcare industry with her appearances on the cover of the Pune edition of Femina in August 2021 and May 2022.

Biography

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Early life and family: 1977–2005

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Agashe was born on 17 May 1977 in Pune, Maharashtra,[1] into an aristocratic and entrepreneurial Chitpavan brahmin family of industrialist Dnyaneshwar Agashe of the Agashe gharana of Mangdari,[3] and wife Rekha Gogte, of the Gogte gharana of Belgaum.[4]

Through her father, Agashe is a granddaughter of Chandrashekhar Agashe, a niece of Panditrao Agashe and Shakuntala Karandikar, a younger sister of Mandar and Ashutosh Agashe,[5] of distant relation to Third Anglo-Maratha War general Bapu Gokhale,[6] musician Ashutosh Phatak,[7] historian Dinkar G. Kelkar, and scientist P. K. Kelkar.[8]

Through her mother, Agashe is a great-niece of B. M. Gogte,[4] a first cousin to poet Rashmi Parekh, a descendant of the aristocratic Latey (Bhagwat) family, and of relation to Kokuyo Camlin head Dilip Dandekar, and academic Jyoti Gogte.[9]

Agashe grew up in Pune, where she attended Vidya Bhavan school.[10] She then attended the Brihan Maharashtra College of Commerce where she acquired a B.Com degree,[11] and was educated further at the University of Pune where she acquired an MBA in marketing and advertising.[2]

Career in entertainment: 1999–2005

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Agashe initially began her career as a television and film actress in Bollywood.[12] Between 1999 and 2003, she had a recurring role on the SAB TV sitcom Yes Boss, alongside Aasif Sheikh, Rakesh Bedi, Kavita Kapoor, and Delnaaz Irani. Her eponymous character was the personal assistant to Sheikh's character.[13][14] In January 2000, her mother served as the official publisher of her collection of Hindi poetry titled तुम्हारे लिये (lit. 'For You'), which Agashe self-published under the mononym Sheital.[b][15] In April 2002, she contributed an essay titled Father's Daughter to her father's festschrift.[18]

In April 2005, she starred in a leading role alongside Archana Puran Singh and Seema Biswas in the English language independent film Minus One (2005), directed by Renny Mascarenhas.[19][20] She subsequently left acting, stating that it was her father who encouraged her to transition from acting into business.[21][22] She then began aiding her father and brothers in the family group of companies.[23]

Agashe on the Femina Pune's Most Powerful Awards red carpet in July 2018

Career in business: 2005–present

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In 2005, Agashe joined Brihans Natural Products Limited,[22] an Ayurvedic skincare products manufacturing company founded by her brother Mandar Agashe in 2000, as their chief executive officer.[24] She had previously been appointed director at her father's investment firm in 1999.[25] In January 2013, she was appointed as the managing director for Brihans Natural Products,[24] becoming the first woman in her family to head a business under their group of companies.[26][27]

By May 2014, Agashe had limited the range of products being manufactured by the company, choosing to focus on Aloe vera as the prime ingredient in its products.[28] In September 2015, she was an award presenter at the Shraavan Queen beauty pageant held in Mumbai and hosted by the Maharashtra Times.[29] By 2016, she began restructuring the company's range under a single umbrella brand.[2]

In April 2018, The Times of India awarded Agashe with a Times Visionary Award from their Pune chapter. The award was presented to her by Abhay Deol.[30][31] In June 2018, she was the recipient of a Pune's Most Powerful Award from Femina,[32] being presented the award by Huma Qureshi.[33] In October 2018, she was an award presenter alongside Amyra Dastur for the Mrs. Stylista beauty pageant hosted by the magazine.[34] In December 2018, she was the recipient of a business leadership award by the business research firm White Page India.[21][35]

By 2019, Agashe had shifted Brihans Natural Products's production to locally sourcing the Aloe vera, Indian gooseberry, and hibiscus used in their products from Indian farmers in drought-prone districts such as Solapur in Maharashtra. She has also leveraged her Bollywood background to secure celebrity endorsements and film sponsorships for the company's brands. In April of that same year, she was the subject of an episode on Marathi businesswomen for Sakal Money.[21] Later that same month, she was the recipient of a Times Women of the Year Award from The Times of India, being presented the award by Kiara Advani.[36] In December that same year, she and Diana Penty presented the Filmfare Award for Woman of Style & Substance to Dia Mirza at the 6th Filmfare Glamour and Style Awards.[37]

Agashe accepting her Times Power Women Award from Anupam Kher in January 2021

In January 2021, The Times of India praised Agashe, after her company launched Ayurvedic hand sanitisers and soaps in response to the COVID-19 pandemic in India in 2020,[38][39] awarding her with a second Times Women of the Year Award that same month.[40] The award was presented to her by Anupam Kher.[41] In August 2021, she was one of the women in business featured on the cover of Femina's Independence Day issue of their Pune edition.[42]

In May 2022, Agashe featured on the cover of Femina's Pune issue for their cover story on women in the healthcare industry.[43] In August 2022, at the 67th Filmfare Awards, she and Dia Mirza presented the Filmfare Award for Best Story to Abhishek Kapoor, Supratik Sen and Tushar Paranjape, the writers of Chandigarh Kare Aashiqui (2021).[44]

In June 2023, Agashe alongside Jonita Gandhi and Shilpa Rao presented the Grazia Millennial Award for Breakthrough Performer of the Year to Sanya Malhotra.[45] In April 2024, alongside Hemant Dhome, she presented the Filmfare Award for Best Supporting Actor to tied winners Jitendra Joshi and Vithal Kale at the 8th Filmfare Awards Marathi.[46] In October 2024, Agashe was one of the women entrepreneurs invited alongside Pankaja Munde to the lamp lighting ceremony at the inauguration of the Dhaga exhibition organised by Medha Vishram Kulkarni and the Ramabai Ambedkar Mahila Sabalikaran Kendra.[47]

Published works

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Poetry collections

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  • Sheital (2000). तुम्हारे लिये [For You] (in Hindi). Illustrated by Sagade, Abhijeet. Shaniwar Peth, Pune: R. D. Agashe. ISBN 9798987233498 – via Google Books.

Essays

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Commercial literature

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Filmography

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Film

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Year Title Role Notes
2005 Minus One Dilshat Independent film

Television

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Year Title Role Channel Notes
1999–2003 Yes Boss Sheetal SAB TV Recurring role
2018 Femina Pune's Most Powerful 2018-19 Herself Zoom TV special
2018 Femina Mrs. Stylista West 2018 Herself (presenter) Zoom TV special
2019 बिझनेसवूमन: शीतल आगाशे (lit. 'Businesswoman: Sheetal Agashe') Herself (subject) Sakal Money TV special
2019 6th Filmfare Glamour and Style Awards Herself (presenter) ET Now TV special
2022 67th Filmfare Awards Herself (presenter) Colors TV TV special
2023 Grazia Millennial Awards 2023 Herself (presenter) Times Now TV special
2024 8th Filmfare Awards Marathi Herself (presenter) Colors Marathi TV special

Notes

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  1. ^ IAST: Śītala Jñāneśvara Āgāśe. Agashe bears her father's name (Dnyaneshwar) as a middle name as per the patronymic Marathi naming conventions,[1] but she is widely known without her patronymic.[2]
  2. ^ Sheital being an alternate transliteration of her name in Marathi (शीतल);[15] her name has been generally and widely transliterated into the Latin script as Sheetal.[16][17]

References

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  1. ^ a b Agashe & Agashe 2006, p. 62, आगाशे, शीतल ज्ञानेश्वर.
  2. ^ a b c Nair, K. & Pahari 2018, pp. 86–87; Sathe-Patwardhan 2019, pp. 64–65.
  3. ^ Ranade 1974, pp. 12–17, 59–61.
  4. ^ a b Kamath 1991, p. 10.
  5. ^ Karandikar 1992, p. Illustration 20.
  6. ^ Pathak 1978, p. 976.
  7. ^ Ranade 1982, p. 56.
  8. ^ Kelkar, Kelkar & Kelkar 1993, pp. 82, 89.
  9. ^ Gogaṭe Kulamaṇḍala 2006, p. 532; Barve 1982, pp. 170, 173.
  10. ^ Karandikar 1992, p. 109.
  11. ^ Agashe & Agashe 2006, p. 62.
  12. ^ Barve, Vartak & Belvalkar 2002, p. 98, प्रसन्न मित्र [Serene Friend] – Jabbar Patel.
  13. ^ Sinha, Abhay (5 May 2022). "Then & Now: अब कैसे दिखते हैं Yes Boss टीवी शो के आपके फ़ेवरेट क़िरदार, इन तस्वीरों में देखें" [Then & Now: How your favourite characters of the TV show Yes Boss look now, see in these pictures]. ScoopWhoop (in Hindi). Archived from the original on 18 August 2022. Retrieved 18 August 2022.
  14. ^ Rubeena Film Directory 2004, p. 60.
  15. ^ a b Sheital 2000, p. 6.
  16. ^ ""R&D is the seed from which an organization grows" Sheetal Agashe, MD, Brihans Natural Products (Greenleaf) underlines strategic growth and differentiation routes". The Economic Times (ET Edge ed.). Pune. 13 February 2020. p. 5. Retrieved 28 April 2025.
  17. ^ Arya, Charudatta (July 2021). "Aloe There: Sheetal Agashe of Brihans Natural Products talks about the brand's USP". Femina. p. 11. ISSN 0971-7285. RNI 6253/59. Archived from the original on 20 July 2021. Retrieved 28 April 2025 – via Magzter.
  18. ^ Barve, Vartak & Belvalkar 2002, p. 4, Father's Daughter – Sheetal Agashe.
  19. ^ "Minus 1 (2005)". The A.V. Club. Archived from the original on 29 September 2023. Retrieved 21 September 2023.
  20. ^ Screen World Publication 2005, p. 60.
  21. ^ a b c Kulkarni, Praveen (3 April 2019). "शीतल आगाशे – प्रेरणादायी 'बिझनेस लीडर'" [Sheetal Agashe – Inspirational 'Business Leader']. Sakal (in Marathi). Pune. p. 2.
  22. ^ a b Monteiro-D'Souza, Rathod & Arivalan 2024, p. 51.
  23. ^ Barve, Vartak & Belvalkar 2002, p. 100, Unique Relationship – Jaywant Lele; Nair, K. & Pahari 2018, pp. 86–87.
  24. ^ a b Sathe-Patwardhan 2019, pp. 64–65.
  25. ^ "Sheetal Dnyaneshwar Agashe - Director information". ZaubaCorp. Archived from the original on 28 July 2021. Retrieved 10 October 2022.
  26. ^ Jasmine, Lily; Sudan, Harshita (18 April 2019). "Bold, brave & beautiful". The Times of India (Pune Times ed.). Pune. p. 3. Retrieved 28 April 2025.
  27. ^ Nair, K. & Pahari 2018, pp. 86–87.
  28. ^ Acharya, Auyon; Sheikh, Ghazala (1 May 2014). "Naturally yours!". Femina. Pune. p. 47. ISSN 0971-7285. RNI 6253/59. Archived from the original on 31 March 2025. Retrieved 28 April 2025 – via Magzter.
  29. ^ Bhor, Vivek (14 September 2015). "छबीदार...सूरत देखणी!" [Pleasing... Beautiful looks!]. Maharashtra Times (in Marathi). Mumbai. Archived from the original on 20 August 2022. Retrieved 20 August 2022.
  30. ^ Hemnaney, Jeenal (19 April 2018). "Celebration And Recognition of Excellence". The Times of India. Pune. p. 3. Archived from the original on 26 April 2018. Retrieved 20 August 2022.
  31. ^ Sane, Shashank (18 April 2018). "Recognising excellence and contribution to society". The Times of India (Pune Times ed.). Pune. p. 9. Retrieved 28 April 2025.
  32. ^ "Femina Pune's Most Powerful 2018-19". Femina. Pune. 24 July 2018. ISSN 0971-7285. RNI 6253/59. Archived from the original on 15 October 2018. Retrieved 28 April 2025.
  33. ^ "Pune's Super Achievers Get Felicitated At An Event". Times Now (Television broadcast) (in Hindi). 14 August 2018. Archived from the original on 8 January 2019. Retrieved 19 August 2022.
  34. ^ "An evening of glamour and style saw the crowning of Pune's stylistas". The Times of India. Pune. 7 October 2018. p. 8. Retrieved 28 April 2025.
  35. ^ India's Most Inspirational Business Leader Awards by White Page India. India Today (Television broadcast). 27 January 2019.
  36. ^ Sane, Shashank (19 April 2019). "Felicitating the women of Pune for their contribution in various walks of life". The Times of India (Pune Times ed.). p. 4. Retrieved 28 April 2025.
  37. ^ Seth, Analita (January 2020). Pillai, Jitesh (ed.). "The Victory Wagon". Filmfare. Vol. 69. p. 76. ISSN 0971-7277. RNI 1619/1957. Archived from the original on 11 October 2022. Retrieved 20 August 2022 – via Magzter.
  38. ^ "Brihans Natural's "Greenleaf" one of the leaders in the Indian Aloe Vera market even in the new normal". The Economic Times. Pune. 22 January 2021. p. 3. Retrieved 28 April 2025.
  39. ^ Joshi, Jay; Goyal, Sagar (28 January 2021). "Climbing the ladder of success naturally!". The Times of India (Times Power Women 2020 ed.). Pune. p. 3. Retrieved 28 April 2025.
  40. ^ Jadhav, Prashant (30 January 2021). "Felicitating women achievers". The Times of India (Pune Times ed.). Pune. p. 6. Retrieved 28 April 2025.
  41. ^ "Times Women Of The Year 2020 Award". India Times. Mumbai. 2 February 2021. Archived from the original on 10 October 2022. Retrieved 10 October 2022.
  42. ^ Khanna, Saher; Attar, Samrah (August 2021). "At liberty". Femina (Pune, Aurangabad, and Nagpur special ed.). Pune. pp. Front cover, 10–11. ISSN 0971-7285. RNI 6253/59.
  43. ^ Dave, Rushika (May 2022). "All for wellness". Femina. Pune. pp. Front cover, 12, 16. ISSN 0971-7285. RNI 6253/59.
  44. ^ Sharma, Devesh (October 2022). Pillai, Jitesh (ed.). "Winners take it all!". Filmfare. Vol. 71. p. 90. ISSN 0971-7277. RNI 1619/1957. Archived from the original on 20 October 2022. Retrieved 20 October 2022 – via Magzter.
  45. ^ Lokhandwala, Yusuf (July 2023). Dhondy, Mehernaaz (ed.). "All About The Grazia Millennial Awards 2023". Grazia India. Vol. 16, no. 4. Mumbai. pp. 62–66. RNI MAHENG/2008/25042. Archived from the original on 10 August 2023. Retrieved 9 August 2023 – via Magzter.
  46. ^ Sharma, Devesh (June 2024). Pillai, Jitesh (ed.). "Lights, camera, memories". Filmfare. Vol. 73. pp. 93–94. ISSN 0971-7277. RNI 1619/1957. Archived from the original on 21 March 2025. Retrieved 21 March 2025 – via Magzter.
  47. ^ Multiple sources:

Bibliography

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Further reading

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  • Monteiro-D'Souza, Primrose; Rathod, Kalwyna; Arivalan, Kayal (March 2024). Muttoo, Ambika (ed.). "Out of the Ordinary". Femina (Interview). Vol. 65, no. 3. Interviewed by Alfonso, Karen. pp. 26–55. RNI 6253/59. Archived from the original on 21 March 2025. Retrieved 21 March 2025 – via Magzter. p. 51: Sheetal Agashe: Managing Director – Brihans Natural Products.
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