Serato
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Industry | Music software |
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Founders | Steve West and AJ Bertenshaw |
Headquarters | Auckland, New Zealand |
Website | serato |
Serato[1] (stylized in all lowercase; /sərɑːtoʊ/) is a music software company founded in 1998 in Auckland, New Zealand by Steve West and AJ Bertenshaw. [1]
History
[edit]West and Bertenshaw met in computer science class at the University of Auckland. When West created an algorithm that could change the tempo of a recorded track without changing its pitch, Bertenshaw realized the opportunity to build upon the idea. The first published product, "Pitch 'n Time", which built off the original audio manipulation concept, was pitched to various companies like Pioneer and Sony but failed to gain traction with the music side of the industry. However, the idea was received more positively in Hollywood, where it quickly became useful editing tool for moviemakers.[1][2]
Software
[edit]Serato DJ
[edit]Serato DJ is digital music mixing software for DJing.[3] Serato DJ supports DJ mixing with digital music files and streaming music and is compatible with digital DJ controllers or digital vinyl.[4] Serato DJ has visual components including waveforms for beatmatching[5] and other information about the sound being produced by the system.[6] DJ controllers from various manufacturers are supported, including Pioneer DJ, Denon DJ, and Roland.[2]
In 2018 Serato changed the names of its DJ software from Serato DJ to Serato DJ Pro, and from Serato DJ Intro to Serato DJ Lite.[7] The new versions use 64-bit software architecture.[8] Serato also partners with hardware developers such as Pioneer to create Serato-branded DJ controllers.[9]
Serato DJ supports stem separation for independently mixing the vocals, drums, bass, and melody of tracks.[10] Mixing with stems is useful for remixing songs, creating instrumental or a cappella versions, and creating mashups.
Serato DJ Pro is compatible with the music streaming services Apple Music, Tidal, Beatport, Beatsource, and SoundCloud.[11] Stem separation is disabled with streaming music from Apple Music.[12] Tidal requires an add-on subscription called "DJ Extension" in order to use stem separation.[13][14] Stem separation is supported with streaming music from Beatport.[15] Recording is disabled when using streaming music.[11] Tracks from Beatport and Beatsource can be cached for offline use when subscribed to Beatport Professional or Beatsource Pro+, respectively.[11]
Serato studio
[edit]A DAW (digital audio workstation) for music producers and artists. Featuring a sample based interface and bright and vibrant layout. As of 2021, Serato launched an in- software recording feature allowing artists to record directly into the DAW, Serato also hosts other features such as iTunes sync and stem separation to make sampling easier
Serato Pyro
[edit]Released in 2016, Serato developed a mobile app called Pyro, which automatically fades songs from a mobile device as they transition from track to track and serves as a playlist creator[16] drawing music from a device’s iTunes library.[17] Pyro also comes preloaded with other song collections curated by different artists and labels.[18]
Serato Pyro was retired in May 2020 [19]
Serato Sample
[edit]Seeing an increasing overlap between DJ and producer communities,[20] Serato released a VST plugin named Serato Sample, an audio editing tool using their existing Pitch 'n Time algorithms. On release, it provided functionality for key detection, changing the pitch and tempo of samples, and finding samples similar to another.[21]
In 2023, Serato 2.0 was released with the ability to perform stem isolation using machine learning algorithms.[22]
References
[edit]- ^ a b c Skipwith, David (16 February 2024). "The Serato story: A 20-year timeline of success". NZ Herald. Retrieved 16 February 2024.
- ^ a b Downs, David; Dickinson, Michelle (29 January 2018). No 8 Re-Charged: 202 World-changing Innovations from New Zealand. Penguin UK. p. 139. ISBN 9780143772583 – via Google Books.
- ^ Gopinath, Sumanth; Stanyek, Jason (1 March 2014). The Oxford Handbook of Mobile Music Studies. OUP USA. p. 298. ISBN 9780199913657 – via Google Books.
- ^ Katz, Mark (1 May 2012). Groove Music: The Art and Culture of the Hip-Hop DJ. Oxford University Press, USA. p. 220. ISBN 9780195331110 – via Google Books.
- ^ Steventon, John (8 October 2014). DJing For Dummies. John Wiley & Sons. p. 141. ISBN 9781118937266 – via Google Books.
- ^ Borio, Gianmario (29 April 2016). Musical Listening in the Age of Technological Reproduction. Routledge. p. 283. ISBN 9781317091455 – via Google Books.
- ^ "Serato delivers essential upgrades to bring its software into the future".
- ^ "Serato DJ is now Serato DJ Pro in latest update". Music Radar. 28 February 2018.
- ^ "Pioneer DJ launch new Serato controller: Watch". DJ Magazine. 31 May 2018.
- ^ Morse, Phil (6 February 2023). "Using Stems In Serato DJ Pro: All You Need To Know". Digital DJ Tips. Retrieved 2 May 2025.
- ^ a b c "Music Streaming In Serato DJ Pro – Apple Music, SoundCloud & More". serato.com. Retrieved 2 May 2025.
- ^ will (25 March 2025). "Apple Music Streaming Arrives in Rekordbox, Serato & Engine DJ". We Are Crossfader - Learn How To DJ Online. Retrieved 1 May 2025.
- ^ Morse, Phil (5 March 2024). "Big Price Increase For DJs Using Tidal, But Stems Coming Back". Digital DJ Tips. Retrieved 1 May 2025.
- ^ "DJ Extension Add-On". TIDAL Support. 15 August 2024. Retrieved 1 May 2025.
- ^ "How to use Serato with Beatport Streaming". www.beatportal.com. Retrieved 2 May 2025.
- ^ "Serato's new iPhone app will automatically DJ your party". The Verge. 11 February 2016.
- ^ "Serato's new music app Pyro first and free in NZ". New Zealand Herald. 2 October 2015 – via www.nzherald.co.nz.
- ^ "Serato Announces New Pyro iPhone App for Seamless Playlists". Billboard.
- ^ "Serato Pyro - no longer supported & Spotify end of integration". Serato Support.
- ^ Serato (19 April 2017). Serato Sample beta overview. Retrieved 3 December 2024 – via YouTube.
- ^ MusicRadarpublished (20 April 2017). "Serato Sample plug-in revealed; incorporates Kiwi DJ mavens' Pitch 'n' Time tech". MusicRadar. Retrieved 3 December 2024.
- ^ Serato (23 August 2023). "Serato Unveils Sample 2.0: The Future of Sampling". Serato - The Drop. Retrieved 3 December 2024.