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Ridestore

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Ridestore AB
Company typePrivate
IndustryOutdoor Sports Apparel
Founded2006; 19 years ago (2006)
FoundersLinus Hellberg and Emil Hellberg
Headquarters
Gothenburg
,
Sweden
Area served
Worldwide
Products
Brands
  • Ridestore
  • Dope Snow
  • Montecwear
Number of employees
200+
Websitewww.ridestore.com

Ridestore AB is Swedish online retailer specializing in snowboard, ski, and outdoor apparel. Founded in 2006 by brothers Linus and Emil Hellberg, the privately held company is headquartered in Gothenburg, Sweden.[1][2] Ridestore operates through e-commerce in Europe, North America, Japan, Australia, and New Zealand.[3] Ridestore has two labels: Dope Snow and Montec.

As of 2023, the company reported annual net sales of approximately SEK 1.16 billion (about €100 million).[4]

History

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Ridestore was established in Trollhättan, Sweden in 2006, initially focusing on online sales of imported outdoor apparel.[5][6] Linus Hellberg started the business from his parents' home, importing American outdoor apparel brands that were not readily available from Swedish online retailers.[5] He left school to focus full-time on Ridestore, and was soon joined by his brother, Emil.[7]

In 2008, Ridestore launched its first in-house brand, Dope Snow.[8][9] The company expanded its proprietary brand options in 2016 with Montec.[9] By 2017, Ridestore was listed among the top 100 e-commerce companies in Sweden by Internetworld (IDG).[10]

Ridestore then expanded its European presence by localizing websites for multiple markets.[11] In 2020, the company acquired the trademark rights for Dope Snow in the United States[12][13] and Canada. That same year, Ridestore's German site was named among the Trend Shop 2021 list in the Sports & Outdoor category by Computer Bild, a German technology publication.[14] In 2023, Ridestore received a Market Award in the Sports and Leisure category, presented by the Swedish retail publication Market.[15]

Brands and Operations

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Ridestore operates two proprietary brands through its website: Dope Snow manufactures snow apparel oriented toward a younger demographic and Montec produces technical outerwear for freeride and backcountry skiing.[8][16]

The company employs digital marketing approaches, primarily through social media platforms such as Instagram and Facebook.[3] Ridestore utilizes various digital tools including a sizing recommendation system from Fit Analytics to reduce product returns.[17] The company also uses 3D garment visualization software developed by CLO Virtual Fashion to streamline product development and minimize material waste associated with physical prototyping.[18][2]

In addition to social media marketing and digital advertising, Ridestore collaborates with professional athletes, including sponsoring freestyle skier Jesper Tjäder through its Dope Snow brand.[19]

Sustainability

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Ridestore has implemented various sustainability measures, including transitioning from plastic to paper-based packaging.[20] In collaboration with textile recycler Texaid, the company launched Ridestore Renewed, a program for refurbishing and reselling used apparel.[9] Through the program, defective, returned, or unsellable apparel is sorted, refurbished for resale when possible, or redirected to recycling and reuse channels in accordance with environmental standards.[21] According to company reports, Ridestore has sold approximately 11,000 products through the Ridestore Renewed platform.[9]

Since 2023, Ridestore has become a bluesign® system partner, a designation that indicates compliance with safety and environmental standards established for the textile industry.[22][23]

References

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  1. ^ "Ridestore AB - Company Profile and News". Bloomberg.com. Retrieved 2025-05-13.
  2. ^ a b "How CLO has Enabled Ridestore to Streamline Their Product Development Process, Reduce Waste, and Connect with Their Customers Like Never Before". www.ispo.com. Retrieved 2021-02-03.
  3. ^ a b "Fast ride for Ridestore". Outdoor Industry Compass. Retrieved 2025-05-13.
  4. ^ "Ridestore breaks billion SEK mark". Sporting Goods Intelligence. Archived from the original on 2025-04-23.
  5. ^ a b "Hoppade av gymnasiet för att driva e-handel – nu spränger Ridestore 100-miljonersvallen - Breakit". 2017-07-06. Archived from the original on 2017-07-06. Retrieved 2025-05-12.
  6. ^ Akesson, Hanna (2026-10-18). "Från Trollhättan till miljardsuccé – brödernas e-handel kliver över miljarden: "Hur coolt?"". www.breakit.se (in Swedish). Archived from the original on 2025-04-29. Retrieved 2025-05-12.
  7. ^ "Sveriges 100 största e-handlare – här är topplistan - Breakit". 2017-06-22. Archived from the original on 2017-06-22. Retrieved 2025-05-12.
  8. ^ a b "About us - Dopesnow.com". www.dopesnow.com. Retrieved 2025-05-12.
  9. ^ a b c d Schneemann, Julia (2024-02-26). "Cheap Ski Wear Flooding Social Media — A Look at Dope Snow and Montec". SnowBrains. Archived from the original on 2025-04-23. Retrieved 2025-05-12.
  10. ^ "Topp100 2017: Här är Sveriges 10 bästa e-handelssajter". Topp100 (in Swedish). 6 March 2017. Retrieved 2025-05-12.
  11. ^ "E-handlaren Ridestore sålde för 188 miljoner". Ehandel (in Swedish). 2018-10-29. Retrieved 2025-05-12.
  12. ^ "Ridestore AB Acquires EPOD America - Dope Clothing Trademarks | Mergr M&A Deal Summary". mergr.com. Archived from the original on 2025-04-23. Retrieved 2025-05-12.
  13. ^ Glaspie, Akeem. "Indy native Rob Gough buys rare Mickey Mantle baseball card for record-setting $5.2 million". The Indianapolis Star. Retrieved 2025-05-12.
  14. ^ "Trend Shops 2021: Motor, Sport & Outdoor". computerbild.de (in German). 2020-10-01. Retrieved 2025-05-12.
  15. ^ "BILDEXTRA: Alla vinnare i Market Awards – bolag för bolag". www.market.se (in Swedish). Archived from the original on 2025-05-12.
  16. ^ "About us - Montecwear.com". www.montecwear.com. Retrieved 2025-05-12.
  17. ^ Yazolino, Nicole (2021-05-14). "Fit Analytics Blog | Ridestore Provides North American Outdoor Shoppers with the Best Size Advice for Brand Dope Snow". fitanalytics.com. Archived from the original on 2025-04-23. Retrieved 2025-05-12.
  18. ^ Roberts-Islam, Brooke (2021-02-25). "Going Rogue: Is Fashion's Next Generation Of Talent Skipping 2D In Favour Of 3D?". The Interline. Archived from the original on 2025-04-23.
  19. ^ Vranek, Maty (2023-12-12). "Jesper Tjäder diktuje v editu pro Dope Snow". Freeride (in Czech). Archived from the original on 2025-04-23. Retrieved 2025-05-13.
  20. ^ "Online retail packaging". Billerud. Archived from the original on 2025-04-23.
  21. ^ "Ridestore renewed". retailsolutions.texaid.com. Archived from the original on 2025-04-23. Retrieved 2025-05-13.
  22. ^ "BLUESIGN® SYSTEM PARTNER LIST" (PDF). bluesign.com. 2023-12-04.
  23. ^ "BLUESIGN® SYSTEM PARTNER LIST" (PDF). bluesign.com. 2025-01-02.
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