Richard A. Bettis
Richard A. Bettis (November 22, 1947 – January 22, 2025)[1] was the Ellison Distinguished Professor of Strategy and Entrepreneurship at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is a former president of the Strategic Management Society and was the Co-Editor of Strategic Management Journal from 2007-2015.[2][3][4]
In 1986, Bettis and his co-author C.K. Prahalad coined the term dominant logic to describe deep-set cultural norms and thought patterns that drive managerial action in firms.[5][6]
References
[edit]- ^ "Richard Bettis Obituary (1947-2025)". The News & Observer. March 6, 2025. Retrieved August 3, 2025 – via Legacy.com.
- ^ "Rich Bettis - Faculty UNC Kenan-Flagler Business School". www.kenan-flagler.unc.edu.
- ^ "Richard Bettis, University of North Carolina at Chapel Hill". Strategic Management Society.
- ^ Oetzel, Jennifer (1 December 2017). "Bettis, Richard (Born 1947)". In Augier, Mie; Teece, David J. (eds.). The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan UK. pp. 1–2. doi:10.1057/978-1-349-94848-2_621-1. ISBN 978-1-349-94848-2.
- ^ Easterby-Smith, Mark, and Marjorie A. Lyles, eds. Handbook of organizational learning and knowledge management. John Wiley & Sons, 2011.
- ^ "Reversing the Curse of Dominant Logic". 2012-03-26.
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