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Antena 3 (Portugal)

Coordinates: 38°45′35″N 9°07′04″W / 38.75966294°N 9.11785305°W / 38.75966294; -9.11785305
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Antena 3
Broadcast areaPortugal - National FM
Frequency92.3 – 107.9 MHz
(mainland Portugal)
Programming
FormatTalk, contemporary music
Ownership
OwnerRádio e Televisão de Portugal
History
First air date
26 April 1994; 31 years ago (1994-04-26)
Technical information
Transmitter coordinates
38°45′35″N 9°07′04″W / 38.75966294°N 9.11785305°W / 38.75966294; -9.11785305
Links
Websitewww.rtp.pt/antena3

Antena 3 is one of the three national radio channels produced by the Portuguese public broadcasting entity Rádio e Televisão de Portugal, the others being Antena 1 and Antena 2. Inaugurated on 26 April 1994, Antena 3 is distinguished by its promotion of new Portuguese music. The station has discovered and promoted some of the most important contemporary Portuguese bands.

The channel specializes in contemporary and alternative music, focusing on showcasing new artists,[1] and features live concerts, news and chart countdown programmes.

History

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Antena 3 logo from 2004 to 2016.

Antena 3 originated from the 1985 attribution of a third national FM network, however it took until the privatization of Rádio Comercial in 1993 to materialize. [2]

Early plans included a service similar to TSF, which eventually became Antena 1's format. The aim was to recoup audiences lost to Rádio Renascença and Correio da Manhã Rádio. RDP also owned local stations, but the end of advertising on RDP at the end of 1992 hurt their income. This caused RDP to use some of its frequencies as a potential target for Antena 3.[2]

Test broadcasts of the new station, the stop-gap service RDP FM, began in June 1993 on two frequencies, one in Lisbon and one in Porto, being followed by a third one in Braga. When RDP's administration changed in early 1994, plans to make an official launch for the station were underway.[2]

Gradually, during the summer of 1994, its nationwide reach expanded, with the station receiving 60% of RDP's audience. A protocol with MTV gave exclusive access to concerts and interviews with international stars. It also covered events ignored by like-minded radio stations, such as U2's first post-war concert in Sarajevo in 1997. For a while in 1999, with the escalation of violence in Timor, the station dedicated one third of its programming to mobilize its listeners for the Timorese cause. In 2001, with the appearance of Mega FM and with the growth of Rádio Comercial and RFM, the station was suffering from a decrease in its ratings, causing a new directorate to change its format.[2]

In 2015, the station was rebranded as "the entrance door of pop culture in the RTP universe".[3] Over the years, Antena 3 has been controlled by Jorge Alexandre Lopes, Luís Montez, José Mariño, Rui Pêgo and (currently) Nuno Reis.

In December 2019, it had a weekly reach share of 5.7%.[4]

The Team

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Some of the house names are:

See also

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References

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  1. ^ "Radio profile (in Portuguese)". rtp.pt. Retrieved 3 February 2023.
  2. ^ a b c d Da Rádio Estatal ao Modelo Integrado
  3. ^ "Perfil da Rádio - Antena 3". Antena 3 (in Portuguese). Retrieved 11 April 2023.
  4. ^ "Resultados da Vaga de Dezembro de 2019" (PDF). marktest.com (in Portuguese). Retrieved 11 April 2023.
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