Provogue
 | This article needs additional citations for verification. (January 2016) |
 | |
| Industry | Retail |
|---|---|
| Founded | 1997 |
| Headquarters | Mumbai, India |
Key people | Nikhil Godika - Director
Vivek Chopra - Director Pravin Prabhakar - CEO |
| Products | Luggage, Bags |
Number of employees | 25 |
| Website | www |
Provogue, an Indian clothing and accessories retailer based in Mumbai, Maharashtra. It was launched in 1997 as a contemporary menswear fashion brand. Over the years, it has expanded its portfolio to include a wide range of men’s and women’s fashion apparel and accessories. Today, Provogue has evolved into a new-age luggage brand crafted for the modern traveler. Inspired by global travel trends, Provogue designs contemporary, high-quality, and functional luggage and travel accessories that enhance every journey. Blending style with durability, Provogue luggage isn’t just built to carry your essentials - it’s designed to make a statement.
Sponsorship
[edit]Provouge was the apparel sponsor of Indian cricket league.[1] They also became the kit sponsor of Rajasthan Royals in 2015 and the deal was ended in 2017. As of 2010, Hrithik Roshan was the brand ambassador for Provogue.[2] while Mahesh Babu is the brand ambassador for Provogue in South India.[3]
Products
[edit]As of 2014, Provogue stores have men's clothing and women's clothing, each of these being subdivided in Lower Garment, Upper Garment, Shoes and Accessories. Most recently, Provogue has introduced a range of unisex deodorants, watches and sunglasses to complement the collections.[citation needed]
Stores
[edit]There are over 50[4] Provogue stores located across 40 cities in India.
On 1 July 2013, Provogue announced the launch of its e-commerce business portal.[4]
On 18 September 2019, a bench of the National Company Law Tribunal (NCLT) in Mumbai ordered the liquidation of readymade garment maker Provogue (India) Ltd after lenders did not agree on the offers on the table for the company.[5]
Provogue is being acquired by Rajkot-based investment firm Plutus Investments and Holding Private Limited for under Rs.100 crore, according to an order delivered by the national company law tribunal (NCLT) as a going concern after NCLT ordered its liquidation way back in October 2019.
Recognitions
[edit]The Brand Trust Report listed Provogue in the top 100 Most Trusted brands of India published by Trust Research Advisory in 2011.[citation needed]
References
[edit]- ^ "ICL ropes in big brands for season two sponsorship". Financialexpress. 3 October 2008. Retrieved 1 August 2023.
- ^ "Hrithik Roshan is Provogue's Brand Ambassador". Thaindian.com. Retrieved 6 August 2010.
- ^ "Mahesh Babu as Provogue brand ambassador".
- ^ a b "Provogue annual report 2014". Moneycontrol.com. Provogue.
- ^ Rebello, Joel (18 September 2019). "Fashion company Provogue set to be liquidated". The Economic Times. ISSN 0013-0389. Retrieved 1 August 2023.
External links
[edit]- Companies based in Mumbai
- Retail companies of India
- Textile companies of India
- Retail companies established in 1997
- 1997 establishments in Maharashtra
- Clothing brands of India
- Sportswear brands
- Companies formerly listed on the Bombay Stock Exchange
- Companies formerly listed on the National Stock Exchange of India