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Pilk

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A glass of Pilk

Pilk is a dirty soda made by combining Pepsi and milk. It became popular in the 2010s as part of the dirty soda trend, in which people mixed soda with syrup and dairy, and was the subject of a viral Pepsi advert in 2022.

Pepsi advertisement

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Avatar of Pepsi
Avatar of Pepsi
 Pepsi
@pepsi

Milk and cookies are so last year. Rumor has it Santa prefers Pilk...a dirty soda twist that you didn’t see coming @lindsaylohan 🙌 Join the naughty list when you follow @Pepsi & share a 📸 or 🎥 of your 🥤+🥛+🍪 with #PilkandCookies #Sweepstakes and you could win holiday cash

Dec 1, 2022[1]

Inspired by the dirty soda trend, Pepsi launched a pilk advertising campaign on December 1, 2022. It featured American actress Lindsay Lohan encouraging people to try Pilk and share their creations using the hashtag #PilkandCookies for the chance to win money. The ads went viral and inspired internet memes.[2]

The advert appears to show one glass of pilk being made with a 1:1 ratio of milk and Pepsi, and another being a glass of Pepsi with a "heavy pour" of milk added, as if adding milk to coffee.[3] Pepsi also promoted variant recipes such as the "Naughty & Ice" made with 1 cup of whole milk, 1 tablespoon of heavy cream, 1 tablespoon of vanilla creamer and 1 cup of Pepsi.[4]

In 2023, Pilk and Cookies was honored with a Webby Award for Best Social Campaign.[5] It was also shortlisted by The One Show in the Culture Driver category and awarded by the Association of National Advertisers with three Excellence honors, winning in the categories of Social Media and Significant Results (for reaching 10 billion impressions) as well as a silver place for Holiday Marketing.[6][7]

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A 1977 episode of Laverne & Shirley features Laverne drinking a mix of Pepsi and milk from a large bucket, remarking that it "needs more Pepsi". When she offers it to someone, they refuse, saying that "you almost killed me with that in the sixth grade".[8]

See also

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References

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  1. ^ Pepsi [@pepsi] (December 1, 2022). "Milk and cookies are so last year. Rumor has it Santa prefers Pilk...a dirty soda twist that you didn't see coming @lindsaylohan 🙌 Join the naughty list when you follow @Pepsi & share a 📸 or 🎥 of your 🥤+🥛+🍪 with #PilkandCookies #Sweepstakes and you could win holiday cash" (Tweet) – via Twitter.
  2. ^ Wiener-Bronner, Danielle (December 2, 2022). "Pepsi wants you to drink soda mixed with milk this holiday season". CNN Business. Retrieved January 28, 2024.
  3. ^ Osburn, Madeline (December 9, 2022). "Lindsay Lohan Is Trying To Make 'Pilk' Happen". The Federalist. Retrieved July 10, 2025.
  4. ^ Kiner, Deb (December 7, 2022). "You could win $1,000 from Pepsi with your photo of dirty soda - 'pilk' with cookies. Here's how to enter". pennlive. Retrieved July 10, 2025.
  5. ^ "PepsiCo's In-House Content Studio: Pilk and Cookies - A "Dirty Soda" Twist on a Holiday Tradition". Webby Awards. Retrieved August 5, 2024.
  6. ^ "Resume - The Work of Joshua Clark". Joshua Clark. Retrieved November 9, 2024.
  7. ^ "2023 In-House Excellence Award Winners". Association of National Advertisers. Retrieved June 22, 2024.
  8. ^ Stone, Sam (December 8, 2022). "Sorry but Pilk Is Really Good". Bon Appétit. Retrieved January 28, 2024.
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