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Patrick Hoelck

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Patrick Hoelck (born September 7, 1968) is an American filmmaker and photographer based in Los Angeles and New York City. He is known for his work in fine art, advertising photography, and music video direction.[1]

Career

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Hoelck's career began at the age of sixteen as a music video director in New York City, and later in Los Angeles. Hoelck's self-published photography book, Tar began his late-career emergence as a professional photographer. Tar consists of short stories and prose about Hoelck's early days living in New York City, and his experiences as a drug addict and self-abuser.[2] An early break came for Hoelck when Vincent Gallo requested Hoelck over Richard Avedon for the cover of British magazine, Flux.[citation needed] Later, Hoelck produced Cigarettes and Coffee for Paul Thomas Anderson.[3]

Hoelck made his directorial debut in 2009 with the independent romantic drama, Mercy, written and produced by Scott Caan.[4][5] The movie tells the story of a young novelist who tries to write about love, but realizes he will first need real-life experience to take on the subject.[6]

In 2011, Hoelck released a series of Polaroid photos entitled Polaroid Hotel.[7] The photos were taken over the course of seventeen years, largely at the Standard Hotel in New York City. The series was first a book and later an exhibit, which had 700 visitors on its opening day. In Polaroid Hotel, Hoelck presents Polaroid photography as an art form, documenting his life and career. Gisela Getty said about the series, "Hoelck's images seem at first to be random, thrown together, an accidental assemblage, but they provide a narrative of our cultural landscape, a series on contemporary urban life."[8] Art in America interviewed Hoelck about the series.[2]

Hoelck and photographer Michael Muller started a program called Photo School together. Photo School is a series of online tutorial videos on topics such as camera phone photography and complex lighting techniques. Hoelck and Muller wanted to fill a void in traditional photography education and connect a community of photographers.[9][10][failed verification]

Projects

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The Grey Organization (founder)
The Grey Organization[11] is dedicated to supporting the arts through a partnership with filmmakers, both established and unknown, developing material for distribution.[12][failed verification]

Filmography

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  • Cigarettes & Coffee (1993) – Producer
  • Mercy (2009) – Director

Music videos and comercials

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References

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  1. ^ "Patrick Hoelck – Official Website". Retrieved June 25, 2025.[non-primary source needed]
  2. ^ a b Michals, Susan (2011-04-28). "A Candid Conversation with Photographer Patrick Hoelck". ARTnews.com. Retrieved 2025-06-26.
  3. ^ Smith, Damon (2010-04-28). "Patrick Holeck, "Mercy"". Filmmaker Magazine. Retrieved 2025-06-26.
  4. ^ Directorial debut, Mercy[dead link]
  5. ^ Mercy trailer[non-primary source needed]
  6. ^ Hoelck directs Scott Caan in Mercy[dead link]
  7. ^ Polaroid photo series Polaroid Hotel[dead link]
  8. ^ Polaroid Hotel by Patrick Hoelck[dead link]
  9. ^ About PhotoSchool[dead link]
  10. ^ Palace, Matt. "Test Shoot On Location with Celebrity Photographer Michael Muller". Photography Blog Tips - ISO 1200 Magazine. Retrieved 2025-06-26.
  11. ^ Formed the organization[dead link]
  12. ^ About The Grey organization
  13. ^ Bonnie McKee's Sleepwalker directed by Patrick Hoelck[non-primary source needed]
  14. ^ "Supervideo | Emma Roberts & Dave Franco Featuring Cult's 'Go Outside' | Directed by Patrick Hoelck". www.mtv.com. 2011-02-23. Archived from the original on 2011-02-23. Retrieved 2025-06-26.
  15. ^ Oliver Peoples 2013 campaign video starring Ray Liotta and Bar Paly[non-primary source needed]
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