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Omaha Productions
Company typePrivate
IndustryEntertainment
Sports
Founded2020; 5 years ago (2020)
FoundersPeyton Manning
Jamie Horowitz
Websiteomahaproductions.com

Omaha Productions is an American media company co-founded by former football quarterback Peyton Manning and sports executive Jamie Horowitz. It is known for producing Manningcast, an alternate live television broadcast of ESPN's Monday Night Football hosted by Peyton and his brother Eli.[1][2][3] Building on the model established with the Manningcast, the company launched additional alternate broadcasts for the NBA, NCAA football, PGA Tour, F1, and the UFC.[4]

The company produces Netflix's Quarterback and Receiver series. Omaha is also responsible for building out and producing the NFL Flag Championships, a youth flag football tournament that airs on ESPN.[5]

History

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Omaha Productions was co-founded in 2020 by Peyton Manning and Jamie Horowitz.[6] It was named after Manning's trademark audible call, "Omaha, Omaha!", that he used throughout most of his playing career.[7][8] The company took over production of Peyton's Places, a football documentary series the debuted in 2019 on ESPN+, in which Peyton Manning interviews players, coaches, and celebrities.[9][10][11]

On July 19, 2021, ESPN announced that Peyton and Eli Manning would host an alternate presentation of Monday Night Football, produced by Omaha Productions.[12] The Manningcast, as it became known, debuted on September 13, 2021, with the game between the Las Vegas Raiders and Baltimore Ravens.[13][14] It airs on ESPN2 and ESPN+ and features the two brothers discussing the live game and interviewing sports guests.[15][16] An initial three-year deal was signed by ESPN and Omaha Productions, and called for only ten games for each NFL season instead of the full MNF slate.[17] On November 13, 2021, ESPN announced that the Manningcast would also be offered for the network's Monday-night Wild Card Game during the 2021 playoffs.

In February 2022, ESPN extended its contract through the 2024 NFL season, with Omaha Productions also agreeing to collaborate with ESPN on extending the format to other sports properties, such as college football, golf, and UFC events.[18] It later extended that partnership through 2034.[19]

In May 2023, Omaha Productions received outside investment from businessman Peter Chernin's global production studio roll-up company The North Road, increasing the value of Manning's production company to $400 million.[20]

In March 2025, Variety reported that a minority stake in Omaha Productions was sold to Patrick Whitesell and Silver Lake, a private equity firm,[6] valuing Omaha at over $800 million.[21] In that same month, it was reported that Omaha Productions participated in a funding round, investing in Good Good Golf, a golf media and entertainment company.[22]

In April 2025, the company entered into a first-look deal with 20th Television for its scripted series and related content. Omaha Productions has a pre-existing first-look deal with ESPN for content related to sports.[4]

Television series

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Places Series

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Series/Subseries Host Sport Year(s)
Peyton's Places Peyton Manning Football 2019–present
Eli's Places Eli Manning College football 2021–present
Abby's Places Abby Wambach Soccer 2021
Rowdy's Places Ronda Rousey Combat sports 2022
Big Papi's Places David Ortiz Baseball 2022
Vince's Places Vince Carter Basketball 2022
Sue's Places Sue Bird College basketball 2022
P.K.'s Places P.K. Subban Hockey 2023
McEnroe's Places John McEnroe Tennis 2023
Stephanie's Places Stephanie McMahon Professional wrestling 2025
Rabil's Places Paul Rabil Lacrosse 2025[24]

Podcasts

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Recognition

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Omaha Productions’ Manningcast has won multiple Sports Emmys, receiving the award under the Outstanding Live Sports Series category in 2022[25] and 2024.[26] Additionally, Peyton Manning won Sports Emmys for his work with the show in 2023 and 2025, earning the award under the Outstanding Sports Personality/Sports Event Analysis category.[27][28]

In 2024, Omaha Productions was recognized by Sports Business Journal as one of the Best Places to Work in Sports, under the category of Sports Media or Production.[29]

References

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  1. ^ "ESPN and Peyton Manning's Omaha Productions partner for NFL "MegaCasts"". SportsPro. July 21, 2021. Archived from the original on July 20, 2021. Retrieved January 3, 2021.
  2. ^ Frank Pallotta. "ESPN's 'Manning Cast' is a hit. It could also change how we watch the NFL". CNN. Archived from the original on October 31, 2021. Retrieved January 3, 2021.
  3. ^ Scooby Axson,"ESPN expands agreement with Peyton Manning's Omaha Productions for 'ManningCast', other sports". USA TODAY. February 9, 2022. Retrieved February 11, 2022.
  4. ^ a b c d e f g Andreeva, Nellie (April 3, 2025). "Peyton Manning's Omaha Productions Inks First-Look Deal With 20th Television". Deadline. Retrieved April 4, 2025.
  5. ^ Goldsmith, Jill (March 27, 2025). "Patrick Whitesell's New Silver Lake-Backed Fund Buys Stake In Peyton Manning's Omaha Productions". Deadline.
  6. ^ a b Littleton, Cynthia (March 27, 2025). "Patrick Whitesell and Silver Lake Invest in Peyton Manning's Omaha Productions". Variety.
  7. ^ Sprung, Shlomo. "Peyton Manning Reveals How He Really Came Up With Omaha". Forbes. Archived from the original on August 13, 2020. Retrieved January 3, 2021.
  8. ^ "Manning Grows Media Bandwidth In Retirement With Omaha Productions". www.sportsbusinessjournal.com. Archived from the original on November 28, 2021. Retrieved January 3, 2021.
  9. ^ Florio, Mike (February 4, 2021). "Peyton Manning launches Omaha Productions". ProFootballTalk. Archived from the original on February 4, 2021. Retrieved January 3, 2021.
  10. ^ Hayes, Dade (July 19, 2021). "ESPN And Disney Reach Deal With Peyton & Eli Manning For 'Monday Night Football' MegaCasts". Deadline. Archived from the original on July 19, 2021. Retrieved January 3, 2021.
  11. ^ Micheel David Smith,"ESPN expands its deal with Peyton Manning's Omaha Productions". profootballtalk.nbcsports.com. February 9, 2022. Archived from the original on February 11, 2022. Retrieved February 11, 2022.
  12. ^ "Peyton Manning's production company agrees to deal with ESPN for alternate MNF broadcasts". sports.yahoo.com. Archived from the original on November 28, 2021. Retrieved January 3, 2021.
  13. ^ "Monday Night Football: How to watch Ravens-Raiders on ESPN & ESPN+, including Peyton and Eli Manning simulcast". ESPN.com. September 13, 2021. Archived from the original on September 14, 2021. Retrieved January 3, 2021.
  14. ^ "Monday Night Mannings has been a big success for ESPN". ABC News. Archived from the original on November 28, 2021. Retrieved January 3, 2021.
  15. ^ Gay, Jason (September 30, 2021). "How Peyton and Eli Manning Are Changing Television". WSJ.com. Archived from the original on April 13, 2024. Retrieved September 30, 2021.
  16. ^ Daniel Chavkin,"Peyton and Eli Manning Sign Extension to Continue 'ManningCast' Through 2024". si.com. February 9, 2022. Archived from the original on February 10, 2022. Retrieved February 11, 2022.
  17. ^ REEDY, JOE. "Peyton Manning teams up with brother Eli and ESPN for MNF MegaCast". orlandosentinel.com. Archived from the original on July 21, 2021. Retrieved January 3, 2021.
  18. ^ Steinberg, Brian (February 9, 2022). "ESPN Expands 'ManningCast' Deal With Peyton Manning's Omaha Productions". Variety. Archived from the original on March 24, 2022. Retrieved March 24, 2022.
  19. ^ Weprin, Alex (April 10, 2024). "ESPN Inks Nine-Year Deal With Peyton Manning's Omaha Productions". The Hollywood Reporter. Archived from the original on April 10, 2024. Retrieved April 10, 2024.
  20. ^ "Peyton Manning's Omaha Productions Becomes a Media Powerhouse". Bloomberg News. May 17, 2023. Archived from the original on May 17, 2023. Retrieved June 10, 2023.
  21. ^ Fischer, Sara (March 27, 2025). "Peyton Manning's Omaha Productions raises series B from Patrick Whitesell and Silver Lake". Axios.
  22. ^ Hayes, Dade (March 20, 2025). "Good Good Golf Hoists New Trophy With $45M Investment Round; Peyton Manning's Omaha Productions Among Backers". Deadline.
  23. ^ Cowan, Garrett (March 18, 2024). "ESPN+ Original Series Full Court Press Presented by State Farm Featuring Caitlin Clark, Kamilla Cardoso and Kiki Rice to Premiere May 11 & 12 on ABC and ESPN+". ESPN Press Room (Press release).
  24. ^ Hayes, Dade (May 7, 2025). "ESPN & Omaha Productions Docuseries 'Rabil's Places' To Feature Premier Lacrosse League Chief Paul Rabil". Deadline.
  25. ^ Rosenstein, Mike (May 25, 2022). "Giants legend Eli Manning adds new title to resume: Emmy Award winner". NJ.
  26. ^ "THE NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES ANNOUNCES THE WINNERS OF THE 45TH ANNUAL SPORTS EMMY® AWARDS ON TUESDAY, MAY 21" (PDF). National Academy of Television Arts and Sciences. May 21, 2024. Retrieved May 23, 2023.
  27. ^ Dwornik, Ardi (May 23, 2023). "ESPN Wins Company-Record 13 Sports Emmy Awards". ESPN Press Room U.S. Retrieved January 19, 2024.
  28. ^ Klee, Paul (May 21, 2025). "Peyton Manning wins Sports Emmy for 'ManningCast' again". Denver Gazette.
  29. ^ "Best Places to Work in Sports: Media — Omaha Productions". Sports Business Journal. March 4, 2024.
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