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Olimpbet
FormerlyBookmaker company Olimp
Company typeprivate company
Industrysports betting
IncorporatedRussia
Founded2004; 21 years ago (2004) in Aktau, Kazakhstan
Headquarters
Moscow
,
Russia
Area served
Russia, Kazakhstan
Revenue69.23 billion rubles (2024)
2.35 billion rubles (2024)
Websiteolimp.bet

Olimpbet is a sports betting company, the sixth largest bookmaker in Russia by revenue.

History

[edit]

The sports betting company Olimpbet was founded in 2004 in Aktau, Kazakhstan, and became the largest bookmaker on the local market with a market share of 60%.[1][2] In 2012, it obtained a license to operate in Russia.[3]

Operations

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Olimpbet takes bets on over 30 sports, including soccer, ice hockey, basketball, volleyball, handball, rugby, tennis, baseball, badminton, Formula One, boxing, floorball, cricket, darts, combat sports, and cybersport. It allows players to bet on the FIFA World Cup, UEFA European Championship, UEFA Champions League, UEFA Europa League, Russian, British, and European national soccer leagues, National Hockey League (NHL), Kontinental Hockey League (KHL), National Basketball Association (NBA), Ultimate Fighting Championship (UFC), and more.[3]

The bookmaker supports moneyline bets, in-play bets, score bets, proposition bets, and parlays (high-risk, high-reward linked wagers).[4] The bookmaker's margin ranges from 3% to 8%.[3] Olimpbet doesn't operate betting shops and instead suggests placing bets on the website and through its Android and iOS apps.[5] The company is a member of the National Association of Bookmakers, the Unified Gambling Regulator, and the Unified Center for Interactive Bets.[4][6]

The company runs broadcasts of sports events on its website.[4] In 2019, Olimbpet entered into a partnership with Rambler Group to secure broadcast rights for the Premier League games, including those for bars, betting shops, and fan zones. Additionally it became official sponsor of the broadcast on the Okko Sports streaming platform, which is also part of the Rambler Group. The contract, worth EUR 18 to 22 million, was the largest bookmaker sponsorship contract to date in Russia.[7][8]

Sponsorships

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As of 2024, Olimpbet was the title sponsor of the Russian Super Cup, the Russian Beach Soccer Championships, the Russian Beach Soccer Cup, the Supreme Hockey League, and the Junior Hockey League (JHL).[9] It sponsors a number of hockey clubs, including Amur Khabarovsk, HC Spartak Moscow, HC Dynamo Moscow, HC Lada Togliatti, HC CSKA Moscow, Severstal Cherepovets, Admiral Vladivostok, HC Vityaz (KHL), and Krylya Sovetov Moscow (JHL)[4][10]

The bookmaker also sponsors the VTB United League (basketball), the Handball Federation of Russia, and the Chekhovskiye Medvedi handball club.[10] In the combat sports industry, Olimpbet sponsors the Russian Wrestling Federation, Poddubny Wrestling League,[11] the Russian Cagefighting Championship, Top Dog FC, and supports non-professional MMA sports promotions.[5][4][10][12][13]

Previously, Olimpbet was the sponsor of the Russian Premier League, the title sponsor of the Russian First League,[3][14] and the Russian Cup (2017 to 2020). It also was the sponsor of the Russian Volleyball Federation, the Russian Basketball Federation, the Horse Race for the Russian President's Prize, and the Moscow Mayor Hockey Cup.[15][16]

In 2022, Olimbet had sponsorship contracts worth 750 million rubles, compared to 300 million rubles in 2021.[17][18] The company's ambassadors include mixed martial artist Sergei Pavlovich,[19] actor Vladimir Sychyov,[20] and TV host Otar Kushanashvili.[21]

Company

[edit]

In 2023, the company got revenue of 52 billion rubles (+55.8% compared to 2022) and a profit of 1.8 billion rubles, a 244-fold increase.[22][23] In 2024, Olimpbet was ranked the 11th largest digital advertiser in Russia.[24] In 2024, the company acquired deposits worth 69.23 billion rubles and made pay-offs of 53.66 billion rubles. Its net profit for that year was 2.35 billion rubles.[25]

In 2020, Forbes ranked Olimpbet eighth among the Russian bookmakers.[26] In the 2025 RBC Market Research rating of the Russian bookmakers, the company was rated 8th as well.[27][28] Olimpbet received numerous Bookmaker Ratings awards, including awards for its contributions to the development of hockey in Russia.[4][29]

References

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  1. ^ Pavel Arseniev (December 18, 2020). "Как российские букмекеры обживаются на рынке Казахстана" [Review of the Russian bookmakers expansion to Kazakhstan] (in Russian). Rossiyskaya Gazeta. Retrieved July 1, 2025.
  2. ^ "Olimpbet: Бизнес должен говорить с государством без посредников" [Olimpbet: the business and the state should communicate directly] (in Russian). Zakon.kz. February 1, 2023. Retrieved July 1, 2025.
  3. ^ a b c d Valentin Vasiliev (September 21, 2024). "Обзор букмекерской конторы «Олимп»" [Olimbet on Vedomosti Sports] (in Russian). Vedomosti Sport. Retrieved July 1, 2025.
  4. ^ a b c d e f "БК «Олимп»" [Olimpbet] (in Russian). The Bookmaker Ratings. Retrieved July 1, 2025.
  5. ^ a b "О букмекерской конторе «OLIMPBET»" [Olimpbet at the Unified Center of Interactive Betting website] (in Russian). United CUPIS. Retrieved July 1, 2025.
  6. ^ "Букмекерская контора «Олимп» и Rambler Group подписали соглашение о партнерстве в рамках проекта Оkko Спорт" [Olimbet and Rambler Group now partner within the Okko Sports] (in Russian). Sostav. July 10, 2019. Retrieved July 1, 2025.
  7. ^ Dmitry Shestoperov, Anna Afanasieva (July 10, 2019). "Rambler принял ставку" [Rambler placed a bet] (in Russian). Kommersant. Retrieved July 1, 2025.
  8. ^ Valeria Lebedeva (October 23, 2019). "У Okko проверили регистрацию" [Okko got its papers checked] (in Russian). Kommersant. Retrieved July 1, 2025.
  9. ^ "Olimpbet получил награду в номинации «За развитие и популяризацию хоккея» на Премии РБ 2025" [Olimpbet received the Bookmaker Rating Award for its contributions to hockey] (in Russian). Рейтинг букмекеров. May 11, 2025. Retrieved July 1, 2025.
  10. ^ a b c "Партнеры БК Олимп: кого спонсирует в футболе, хоккее и гандболе" [Olimpbet sponsorships in football, hockey, and handball] (in Russian). Benbet. April 11, 2025. Retrieved July 1, 2025.
  11. ^ "Olimpbet – генеральный партнер второго этапа турнира по борьбе Poddubny Wrestling League" [Olimpbet is the grand partner of the second stage of Poddubny Wrestling League] (in Russian). Komsomolskaya Pravda Sport. October 12, 2022. Retrieved July 3, 2025.
  12. ^ V. A. Gorelikov, K. A. Gadzhiev (2022). "Возможности для спонсоров и партнёров в индустрии смешанных единоборств" [Sponsorship opportunities in mixed matraial arts] (PDF). Modern trends in science and sports (in Russian). Retrieved July 3, 2025.
  13. ^ Daria Suleimanova (November 6, 2023). "Бойцовский цирк: как промоушены поп-ММА меняют мир единоборств России" [How MMA pop-promotions change the sports in Russia] (in Russian). Forbes. Retrieved July 3, 2025.
  14. ^ Ruslan Ippolitov (July 4, 2023). "10 крупнейших букмекерских контрактов в российском спорте" [Ten largest bookmaker sponsorship contracts in the Russian sports] (in Russian). Vedomosti. Retrieved July 1, 2025.
  15. ^ Andrey Belenky (August 25, 2017). "Букмекерская контора подтвердила переименование Кубка России по футболу" [The bookmaker confirmed the title sponsorship of the Russian Cup] (in Russian). Daily Storm. Retrieved July 1, 2025.
  16. ^ Olga Baran. "Olimpbet стал спонсором Кубка мэра Москвы по хоккею" [Olimpbet is the sponsor of Moscow Mayor Cup] (in Russian). The Bookmakers Rating. Retrieved July 1, 2025.
  17. ^ "Букмекеры потратят на спонсорство 4,5 млрд рублей в 2021 году" [Bookmakers will pay 4.5 billion rubles in 2021 for sponsorships] (in Russian). Vedomosti Sport. September 15, 2021. Retrieved July 2, 2025.
  18. ^ Gorelikov V. A. (2022). "Влияние букмекерских компаний на российский рынок спонсорства в спорте" [Influence of bookmakers on sports sponsorships in Russia]. The current trends in science and sports (in Russian).
  19. ^ "Боец Сергей Павлович – новый амбассадор Olimpbet" [Sergei Pavlovich is the new Olimpbet ambassador] (in Russian). Komsomolskaya Pravda Sports. April 21, 2023. Retrieved July 8, 2025.
  20. ^ "Актер Владимир Сычев стал амбассадором OLIMPBET" [Actor Vladimir Sychov is now Olimbet ambassador] (in Russian). Sports. February 28, 2024. Retrieved July 8, 2025.
  21. ^ "Отар Кушанашвили стал амбассадором «Олимпа»: «Будет горячо!»" [Otar Kushanishvili became the amabassador of Olimpbet] (in Russian). Sports. January 15, 2024. Retrieved July 8, 2025.
  22. ^ "Букмекеры вошли в десятку крупнейших рекламодателей в интернете. Какие компании активнее всего инвестируют в маркетинг" [Bookmakers among the top spendeers on internet ads] (in Russian). RBC. October 30, 2024. Retrieved July 1, 2025.
  23. ^ "В России за год в несколько раз выросли доходы букмекеров. Это связали с рекламой и ростом доходов населения (в том числе из-за войны)" [Bookmakers scored greater revenue thanks to advertising and income growth (partially due to the war)] (in Russian). Meduza. April 9, 2024. Retrieved July 1, 2025.
  24. ^ Анастасия Морозова (October 30, 2024). "Аналитики включили букмекеров в десятку крупнейших интернет-рекламодателей" [Bookmakers among the top Rudsian digital advertisers] (in Russian). Forbes. Retrieved July 1, 2025.
  25. ^ Kirill Mikhailov (March 28, 2025). "Olimpbet заплатил 1,38 млрд рублей отчислений в 2024-м. Чистая прибыль выросла до 2,35 млрд" [Olimpbet paid 1.38 billion in targeted contributions in 2024. Its net profit reached 2.35 billion] (in Russian). Sports. Retrieved July 1, 2025.
  26. ^ Igor Popov (December 9, 2020). "Ставка на белое: первый рейтинг российских букмекеров Forbes" [Best bets: Forbes' first rating of Russian Bookmakers] (in Russian). Forbes. Retrieved July 1, 2025.
  27. ^ Evgenia Stogova (April 2, 2025). "Наиграли на рекорд" [Record-betters] (in Russian). RBC. Retrieved July 1, 2025.
  28. ^ "Национальный рейтинг букмекеров" [The national bookmaker rating] (in Russian). RBC Market Research. 2025. Retrieved July 1, 2025.
  29. ^ Anton Volkov (April 8, 2025). "Olimpbet получил награду в номинации «За развитие и популяризацию хоккея» на Премии РБ 2025" [Olimpbet got RB award from the contrbitions to the development and promotion of ice hockey] (in Russian). The Bookmaker Ratings. Retrieved July 2, 2025.
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