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Noda (company)

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Noda
IndustryFintech
FoundedFebruary 2020; 5 years ago (February 2020) in London, UK
FounderLasma Kuhtarska, Igor Loktev
HeadquartersLondon, UK
ServicesEnd-user KYC, Payment processing, Lifetime Value forecasting, User Experience optimization, Open Banking API, Card Payments, No-code Payment Page, Instant Payment Links, QR In-Store Payments
Number of employees
100+
Websitehttps://noda.live/

Noda is a global open banking platform founded in February 2020 in London, UK, by Lasma Kuhtarska and Igor Loktev.[1] The company specializes in optimizing online merchant operations. The platform has partnerships with 2000+ banks in 28 countries and over 30,000 bank branches worldwide.[2]

History

[edit]

Noda was founded by Lasma Kuhtarska and Igor Loktev in February 2020 in London, UK.[3][4] The following year, in April 2021, the company launched the beta version of its open banking payments. In July 2022, Noda connected a majority of the EU and UK banks. In October 2022, B2C payments were launched. In February 2023, Noda partnered with Wargaming, a multi-platform game publisher, to launch instant open banking payments for their games. This collaboration introduced several online payment methods, including account-to-account (A2A) transactions.[5][6][7]

On October 4, 2023, Noda formed a partnership with Tickets Travel Network, a travel distribution company in the EMEA region.[8][9][10] In December 2023, new services including AIS Data Services and AI-generated Payment Links were launched. In February 2024, Noda introduced identity verification and advanced antifraud measures.[11]

By May 2024 it expanded its operations to Canada, Australia, and Brazil, establishing companies in the countries.[12][13] In late 2024, Noda introduced its Pay & Go orchestration platform, aimed at simplifying registration, Know Your Customer (KYC) processes, and payment handling for businesses and their customers.[14][15] The company also expanded its presence in the European fintech sector and was listed in Finance Malta’s business directory as part of its growing operations in Malta.[16]

In January 2025, Noda launched AI-powered payment pages tailored for content creators and small to medium-sized enterprises (SMEs) to create customized payment interfaces without advanced technical knowledge.[17][18]

In March 2025, Noda introduced a QR code payment service for offline businesses in the United Kingdom, enabling merchants to accept account-to-account payments without the need for traditional card terminals.[19][20]

In April 2025, the company registered its trademark in the European Union to enhance brand protection across member states.[21]

In June 2025, Noda partnered with Lithuanian invoicing platform Invoice123 to expand its real-time payment services for small businesses.[22] At the same time, the company also launched Noda Prime, a solution designed to support streamers in receiving donations with lower fees and improved audience interaction.[23]

Activities

[edit]

Noda offers an open banking API for online businesses to integrate direct bank payments, focusing on merchant services like KYC, payment processing, Lifetime Value forecasting, and UX optimization.[24][25][26] Its key markets are the EU, the UK, Canada, Australia, and Brazil.[27][28]  

It partners with 2000+ banks across 28 countries, accessing over 30,000 bank branches worldwide.[29][30]

Noda operates through ten legal entities in Latvia, Poland, Lithuania, Malta, Cyprus, Spain, Brazil, Australia, and Canada. Its headquarters, Naudapay Limited, is located in London, UK.[31][32]

References

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  1. ^ EBR, Editor (2024-03-25). "How Can Open Banking Transform Customer Engagement? Insights with Lasma Kuhtarska, Noda's Co-founder & CSO". The European Business Review. Retrieved 2024-08-07. {{cite web}}: |first= has generic name (help)
  2. ^ Tribune, Business (2024-02-27). "Noda Partners with Wargaming to Lead Open Banking in the Baltic Gaming Sector". the Lithuania Tribune. Retrieved 2024-08-07. {{cite web}}: |first= has generic name (help)
  3. ^ EBR, Editor (2024-03-25). "How Can Open Banking Transform Customer Engagement? Insights with Lasma Kuhtarska, Noda's Co-founder & CSO". The European Business Review. Retrieved 2024-08-07. {{cite web}}: |first= has generic name (help)
  4. ^ Dana (2022-12-02). "Noda | The Payments Association". Retrieved 2024-08-07.
  5. ^ "Wargaming partners Noda for instant payments". thepaypers.com. Retrieved 2024-08-07.
  6. ^ "Noda Partners with Wargaming to bring Open Banking to the gaming sector". thepaypers.com. Retrieved 2024-08-07.
  7. ^ "Open Banking провайдер Noda объявляет о партнерстве с Wargaming в странах Балтии". rus.delfi.lv (in Russian). Retrieved 2024-08-07.
  8. ^ "Noda partners with Tickets Travel Network". thepaypers.com. Retrieved 2024-08-07.
  9. ^ Ltd, Travel Weekly Group (2023-10-04). "Noda and Tickets Travel Network partner for..." Travolution. Retrieved 2024-08-07.
  10. ^ "PaymentsTalk". ePay Europe. Retrieved 2024-08-07.
  11. ^ "Complete Guide to Combating Synthetic Identity Fraud in 2024". Smile ID. Retrieved 2024-08-08.
  12. ^ "Noda brings Open Banking network to Latin America". Open Banking Expo. 2024-07-02. Retrieved 2024-08-07.
  13. ^ "Noda expands its Open Banking network to Brazil". thepaypers.com. Retrieved 2024-08-07.
  14. ^ "Noda introduces Pay & Go orchestration platform for registration, KYC, and payment processing". Finextra Research. 2024-10-22. Retrieved 2025-07-14.
  15. ^ "The Paypers". thepaypers.com. Retrieved 2025-07-14.
  16. ^ "Noda (Noda Payments Ltd) | FinanceMalta". financemalta.org. Retrieved 2025-07-14.
  17. ^ "Noda launches AI-Powered payment pages for content creators | Game Industry News". 2025-01-28. Retrieved 2025-07-14.
  18. ^ PYMNTS (2025-01-28). "Noda Launches AI-Powered Tool for Designing Personalized Payment Pages". PYMNTS.com. Retrieved 2025-07-14.
  19. ^ "Noda Launches New QR Payment Solution In The UK For Offline Businesses". Financial IT. Retrieved 2025-07-14.
  20. ^ "Noda launches QR code payments for offline merchants in the UK". Finextra Research. 2025-03-25. Retrieved 2025-07-14.
  21. ^ "Noda registers its trademark in the European Union". Sorainen. 2025-04-09. Retrieved 2025-07-14.
  22. ^ "Noda registers its trademark in the European Union". Sorainen. 2025-04-09. Retrieved 2025-07-14.
  23. ^ "Tiesia pagalbos ranką smulkiajam verslui: sąskaitas klientai galės apmokėti realiu laiku". 15min.lt/verslas (in Lithuanian). Retrieved 2025-07-14.
  24. ^ "Open Banking провайдер Noda объявляет о партнерстве с Wargaming в странах Балтии". rus.delfi.lv (in Russian). Retrieved 2024-08-07.
  25. ^ "Noda Introduces a Range of End-User KYC Solutions for Online Merchants". The Whig. 2024-05-14. Retrieved 2024-08-07.
  26. ^ Tribune, Business (2024-02-27). "Noda Partners with Wargaming to Lead Open Banking in the Baltic Gaming Sector". the Lithuania Tribune. Retrieved 2024-08-07. {{cite web}}: |first= has generic name (help)
  27. ^ Dana (2023-02-14). "Noda partners with Wargaming to enable instant payments in gaming | The Payments Association". Retrieved 2024-08-07.
  28. ^ bhmalexander003 (2022-09-30). "PayRate42 reviewed High Risk payment provider Noda!". PayRate42. Retrieved 2024-08-07.{{cite web}}: CS1 maint: numeric names: authors list (link)
  29. ^ "Noda". SoftGamings. Retrieved 2024-08-07.
  30. ^ "Noda Partners with Wargaming to bring Open Banking to the gaming sector". thepaypers.com. Retrieved 2024-08-07.
  31. ^ Dana (2023-02-14). "Noda partners with Wargaming to enable instant payments in gaming | The Payments Association". Retrieved 2024-08-07.
  32. ^ Dana (2022-12-02). "Noda | The Payments Association". Retrieved 2024-08-07.
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