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Nicolet Law

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Nicolet Law Accident & Injury Lawyers
No. of offices24
OfficesWisconsin, Minnesota, North Dakota, Iowa
Major practice areasPersonal Injury Law
Date founded2007 (Hudson, Wisconsin)
FounderRussell Nicolet
Websitenicoletlaw.com

Nicolet Law is an American personal injury law firm headquartered in Hudson, Wisconsin. It was founded in 2007 by Russell Nicolet.

History

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Nicolet Law was founded in 2007 by Russell Nicolet after his graduation from law school at William Mitchell College of Law in St. Paul, Minnesota.[1][2] The firm has grown from a single-room office in Hudson, Wisconsin.[3] The firm has expanded and has offices in Wisconsin, Minnesota, and North Dakota.[4][5] In December 2024, the firm moved to an expanded office in Milwaukee.[6][7]

Nicolet Law is known for its frequent use of billboards as part of its marketing strategy making Russell Nicolet a well-recognized face in the midwest.[5] A cartoon version of his bald head, sunglasses, and beard were featured on over 100 billboards in Minnesota in 2025.[8] The firm's first billboard went up in 2008 and Nicolet, known for his unconventional image for an attorney, became a regional celebrity.[1][5][9][10] The firm ran an ad in local markets during Super Bowl LIX featuring local comedian Charlie Berens.[11]

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Russell Nicolet was selected by the Wisconsin Law Journal's editorial staff to its "power list" of Wisconsin personal injury attorneys in 2023 and 2024 along with his brother Benjamin.[2][12][13][14] The firm was voted the best overall firm in Eau Clare.[4]

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References

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  1. ^ a b "Meet Russell Nicolet, the New Billboard King of the Upper Midwest - Racket". racketmn.com. 2024-01-25. Retrieved 2025-03-23.
  2. ^ a b STAFF, WISCONSIN LAW JOURNAL (2023-10-31). "Power 30 Personal Injury Attorneys – Russell Nicolet". Retrieved 2025-03-23.
  3. ^ "In the News : In the News : Howard-Suamico Education Foundation". hseducationfoundation.org. Retrieved 2025-03-23.
  4. ^ a b Content, Volume One Partner. "Local Legal Leaders - Nicolet Law". volumeone.org. Retrieved 2025-03-23.
  5. ^ a b c "Gruber, Nicolet personal injury firms battle for clients. It's 'one call' vs 'the beard'". jsonline.com. Retrieved 2025-03-23.
  6. ^ Turpin, Hunter (2024-12-04). "Law firm expanding with new office in Historic Third Ward". BizTimes - Milwaukee Business News. Retrieved 2025-03-23.
  7. ^ Jannene, Jeramey. "Growing Personal Injury Law Firm Opening New Third Ward Office". Urban Milwaukee. Retrieved 2025-03-23.
  8. ^ Hoggard, Corin (2025-01-31). "View to a bill: Minnesota billboard moratorium". FOX 9. Retrieved 2025-03-23.
  9. ^ Hutton, Rachel (2024-10-19). "Forget the Packers. Wisconsin's new celebrity is … a lawyer?". www.startribune.com. Retrieved 2025-03-23.
  10. ^ Warfield, Baihly (2025-06-12). "Duluth's Best Bread and Nicolet Law discover mutual marketing style". WDIO.com. Retrieved 2025-06-27.
  11. ^ "Charlie Berens feigns bean casserole injury in Nicolet Law ad during Super Bowl". bizjournals.com. Retrieved 2025-03-23.
  12. ^ STAFF, WISCONSIN LAW JOURNAL (2024-12-26). "Powerlist – Russell Nicolet – Nicolet Law Office". Retrieved 2025-03-23.
  13. ^ STAFF, WISCONSIN LAW JOURNAL (2024-12-26). "Powerlist – Benjamin Nicolet – Nicolet Law Office". Retrieved 2025-03-23.
  14. ^ STAFF, WISCONSIN LAW JOURNAL (2023-10-31). "Power 30 Personal Injury Attorneys – Benjamin Nicolet". Retrieved 2025-03-23.
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