Natura Siberica
 Nature Siberica store in the "Voyage" shopping center in Tyumen, Russia | |
| Company type | Private company |
|---|---|
| Industry | Cosmetic industry |
| Founded | 2008 |
| Founder | Andrey Trubnikov |
| Headquarters | , |
Area served | Worldwide |
| Products | Natural cosmetic products made from wild Siberian plants and herbs |
| Total equity | $31.2 million[1] (2017) |
| Website | naturasiberica |
Natura Siberica is a Russian organic cosmetics company, selling worldwide, headquartered in Moscow. The company aims to provide natural products made from wild Siberian plants and herbs.[2]
As of 2017 Natura Siberica operates 70 own brand stores, and sells its products in more than 40 countries.[3] As of March 2019 Natura Siberica produces up to 200 different products, including products for body, skin, hair, and makeup which are sold in 60 countries.[4]
The company operates three plants in Russia,[5] and in 2014 it set up a production facility in Estonia.[6] Overall, the company employs about 4,000 people.[5]
History
[edit]Natura Siberica was founded by Andrey Trubnikov in 2008.[3]
Andrey Trubnikov passed away intestate on 7 January 2021, due to the consequences of chronic diseases.[7]
Trubnikov's loss provoked a huge corporate dispute because his 60% stake was automatically put under trust and crisis management, and a 40% stake belonged to his first wife, Irina Trubnikova. On 1 September 2021, Natura Siberica stopped the production and sales of several of the company's trademarks, and 80 retail stores were closed after OU Good Design of Irina Trubnikova terminated the multi-license contract with "Pervoye Reshenie," the main legal entity of Natura Siberica, as well as with the Natura Siberica operational company.[8]
On 21 May 2020, a huge fire accident took place at the Dmitrovsky pilot plant of aluminum tin tapes in facilities rented by Natura Siberica. The plant was almost completely burned. Two claims were filed in the arbitration court by the plant as well as by En+Recycling company, whose claim was subsequently replaced by Ingosstrakh. In August 2021, according to the court's decision, all belongings of "Pervoye Reshenie," the main legal entity of the Natura Siberica company, were put under arrest. Two employees of Natura Siberica were also found guilty.[9]
In September 2021, the arbitration court of the Moscow region ordered Natura Siberica to pay about 2.9 billion roubles, upholding in part the claim of Ingosstrakh (1.494 billion roubles instead of 1.5) and of the Dmitrovsky pilot plant of aluminum tin tapes (1.365 billion roubles instead of 2.7), both related to Oleg Deripaska.[10] Only a couple of days later, Natura Siberica filed three claims, one of them for about 1.67 billion roubles, in the arbitration court of Moscow against Irina Trubnikova, co-owner of the company and first wife of Andrey Trubnikov, as well as against her Estonian-based company, OU Good Design. The respondent party was alleged to have taken actions detrimental to Natura Siberica’s reputation and financial health by funneling abroad its underpriced trademarks in 2020.[11][12] At the end of September 2021, Natura Siberica fired Irina Trubnikova for absence without leave and for causing harm to the business.[13] In January 2022, Natura Siberica production resumed its activity in Dmitrov under the new CEO of all the holding’s companies, Felix Lieb, a former Sistema top manager.[14]
References
[edit]- ^ "Бухгалтерская отчетность". Retrieved 28 October 2018.
- ^ "REVIEW: Natura Siberica Caviar de Russie Age-Delay Face Lotion". The Moisturizer. 8 February 2019. Retrieved 28 February 2019.
- ^ a b "A Russian Businessman's Road From Siberia to Success". New York Times. 26 May 2017. Retrieved 29 October 2018.
- ^ Natura Siberica увеличивает количество магазинов и экспортных рынков. Fashion Network. 22 March 2019. Retrieved 11 May 2020.
- ^ a b Smale, Will (21 February 2018). "The cosmetics company selling Siberia to the world". BBC News. Retrieved 29 October 2018.
- ^ "Man from Moscow creating an Estonian brand". Estonian News. 14 April 2014. Retrieved 29 October 2018.
- ^ "Умер создатель Natura Siberica Андрей Трубников" (in Russian). Meduza. 2021-01-08.
- ^ "Natura Siberica приостановила работу магазинов и производства" (in Russian). Vedomosti. 2021-09-01.
- ^ "Суд постановил арестовать имущество основного юрлица Natura Siberica". Forbes (in Russian). 2021-08-30.
- ^ "Суд взыскал с Natura Siberica почти 3 млрд рублей из за пожара на заводе" (in Russian). Kommersant. 2021-09-14.
- ^ "Natura Siberica подала иск к совладелице компании на 1,7 млрд рублей" (in Russian). РБК. 2021-09-16.
- ^ "Что происходит с компанией Натура Сиберика в сентябре 2021 года" (in Russian). Rassvet-info.ru. 2021-09-21.
- ^ "Natura Siberica уволила совладелицу компании Ирину Трубникову за прогулы и нанесение вреда бизнесу" (in Russian). Esquire. 2021-09-29.
- ^ "Генеральным директором Natura Siberica назначили бывшего топ-менеджера АФК Система" (in Russian). ТАСС. 2022-01-13.
