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M.I.L.F. $

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"MILF$" redirects here and is not to be confused with milfs or MILF (disambiguation).

"M.I.L.F. $"
Single by Fergie
from the album Double Dutchess
ReleasedJuly 1, 2016 (2016-07-01)
Length2:42
Label
Songwriter(s)
Producer(s)
Fergie singles chronology
"L.A. Love (La La)"
(2014) 		"M.I.L.F. $"
(2016) 		"Life Goes On"
(2016)
Music video
"M.I.L.F. $" on YouTube

"M.I.L.F. $" (pronounced "MILF Money") is a song recorded by American singer Fergie for her second studio album, Double Dutchess (2017).[1] It debuted at number 34 on the US Billboard Hot 100 with 65,000 in first-week sales.[2]

Composition

[edit]

"This is definitely empowering moms to have fun. Being a mom and having a career, taking care of yourself and still being able to be flirty and fun and a little naughty sometimes - there's nothing wrong with that. Society tries to tell moms what they should and shouldn't be, and it's just a little freeing to have fun with pushing those limits a bit. I might do it a little bit more than others, but that's just who I am."

—Fergie talks about the meaning behind the track with Billboard[3]

Fergie was inspired to write the song after the birth of her son, Axl Jack.[4] About its double meaning, she stated "Changing the acronym ["MILF: Moms I'd Like to Fuck"] is about empowering women who do it all. They have a career, a family, and still find the time to take care of themselves and feel sexy. With a wink of course."[5] In a radio interview in the Zach Sang Show, Fergie said "I'm not running away from the fact that I am a mom [...] So I'm just gonna embrace it in a funny way," adding "What new mom doesn't want to be called a 'MILF' even though it feels wrong to say because originally what it stood for? Everybody's following somebody so why not just make it 'Moms I'd Like to Follow'."[6]

Critical reception

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Alexa Camp from Slant Magazine compared the song favorably to her previous single, "L.A. Love (La La)", saying "'M.I.L.F. $' makes her previous effort sound like something you might hear on Lite FM."[7]

Music video

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Background

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The music video for "M.I.L.F. $" was conceptualized by Fergie and filmed with director Colin Tilley in Los Angeles.[4][5] Set in a stereotypical 1950s candy-colored town called "Milfville" albeit with modern vehicles, it features Fergie with a group of famous mothers, including Ciara, Chrissy Teigen, Alessandra Ambrosio, Kim Kardashian, Gemma Ward, Devon Aoki, Angela Lindvall, Isabeli Fontana, Amber Valletta, and Natasha Poly as the lingerie-clad housewives.[5]

Later in the video, Fergie is shown waitressing at a soda shop, teaching a classroom full of rowdy, letterman jacket-wearing teens, and taking a bath in a tub filled with milk. (Specifically, she wears a body-briefer and rests on her belly, half-submerged in the milk.[8]) The video ends with several mothers each shooting their own "Got Milf?" ads. Male models Jon Kortajarena and Jordan Barrett appear as a milkman and a bartender, respectively.[9] Ambrosio's daughter Anja and Teigen's daughter Luna make appearances.[10]

The video premiered online on Vevo on July 1, 2016. As of July 2023, the video has reached over 326 million views on YouTube.

Filming

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Teigen's daughter, Luna, was three weeks old when the video was filmed, so the crew took extra efforts to be considerate on set.[4] According to Teigen, the set was closed, the air conditioning was turned off and people were cleared out. Teigen was accompanied by her husband John Legend on set.[11]

Fashion

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To prepare for the video, Swedish stylist B. Åkerlund planned for about two weeks, then took two more weeks to assemble the cast and select their clothing and accessories.[4] Teigen wore an outfit from Moschino Couture while shooting her breastfeeding scene.[4] For the milk shower scene, Kardashian wore a custom-made layered nude body suit from designer Atsuko Kudo to give an illusion of her being naked,[4] while Fergie wore a yellow crop top that references the original album cover of Bon Jovi's Slippery When Wet.[12][13]

Formats and track listings

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Digital download[14]
No.TitleLength
1."M.I.L.F $"2:42

In addition to the single track as a digital download, a remix EP was released.

Digital download (remixes)[15]
No.TitleLength
1."M.I.L.F. $" (Dave Audé remix)3:26
2."M.I.L.F. $" (Polow da Don remix)2:53
3."M.I.L.F. $" (Slushii remix)3:23
4."M.I.L.F. $" (Nick Talos remix)2:39
5."M.I.L.F. $" (Suspect 44 remix)3:44
6."M.I.L.F. $" (Jodie Harsh remix)3:07

Charts

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Chart performance for "M.I.L.F. $"
Chart (2016) Peak
position
Australia (ARIA)[16] 26
Canada (Canadian Hot 100)[17] 28
France (SNEP)[18] 89
Germany (GfK)[19] 89
Hungary (Single Top 40)[20] 22
Ireland (IRMA)[21] 78
Netherlands (Dutch Top 40 Tipparade)[22] 21
Portugal (AFP)[23] 95
Scotland (OCC)[24] 28
UK Singles (OCC)[25] 56
US Billboard Hot 100[26] 34
US Hot Rap Songs (Billboard)[27] 7

Certifications

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Region Certification Certified units/sales
Brazil (Pro-Música Brasil)[28] Gold 20,000‡
United States (RIAA)[29] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

Release history

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Release dates and formats for "M.I.L.F. $"
Region Date Format Version Label Ref.
Various July 1, 2016 Digital download Original
[14]
Italy July 8, 2016 Radio airplay Universal [30]
Various September 16, 2016 Digital download Remixes
  • Interscope
  • will.i.am
 [15]

References

[edit]
  1. ^ Brennan, Christoper (July 2016). "See It: Fergie and Kim Kardashian bathe themselves in milk for new summer single 'M.I.L.F. It became the second top forty hit from the album on the billboard hot 100.$'". Daily News. Retrieved July 2, 2016.
  2. ^ "Hot 100 Chart Moves: Fergie Debuts, Kiiara Strikes 'Gold'". Billboard.
  3. ^ James, Russell (July 6, 2016). "Fergie Talks 'M.I.L.F. $,' Empowering Moms and 'Me Time'". Billboard. Retrieved July 10, 2016.
  4. ^ a b c d e f Chan, Stephanie (July 7, 2016). "Fergie's Stylist Spills on Outfitting the 'M.I.L.F.$' Music Video". Billboard. Retrieved July 9, 2016.
  5. ^ a b c "Fergie Releases Brand New Single Today Via All Digital Retailers". U Music (Canada). July 1, 2016. Retrieved July 2, 2016.
  6. ^ "Fergie talks Double Dutchess, Black Eyed Peas and Nicki Minaj". Zach Sang Show, YouTube. September 2017. Retrieved September 26, 2017.
  7. ^ Camp, Alexa (July 1, 2016). "Fergie Drops New Single & Music Video for "M.I.L.F. $"". Slant Magazine. Retrieved June 5, 2016.
  8. ^ "Fergie - M.I.L.F. $". YouTube. July 2016.
  9. ^ "Jon Kortajarena & Jordan Barrett Appear in Fergie's M.I.L.F. $ Music Video". TheFashionisto.com. July 1, 2016. Retrieved July 2, 2016.
  10. ^ Mandell, Andrea (July 1, 2016). "Fergie drops new 'M.I.L.F.$' video (with an assist from Kim K.)". USA Today. Retrieved July 2, 2016.
  11. ^ Slonim, Jeffrey (July 6, 2016). "Chrissy Teigen on Breastfeeding Daughter Luna in Fergie's 'M.I.L.F.$.' Video: 'I Think It's Beautiful'". People. Time Inc. Retrieved June 10, 2023.
  12. ^ "Bon Jovi – Most Shocking Album Covers". July 8, 2011.
  13. ^ "top 10 banned metal album covers.html".
  14. ^ a b "M.I.L.F. $ - Single by Fergie". iTunes. July 1, 2016. Archived from the original on July 13, 2016. Retrieved July 7, 2016.
  15. ^ a b "M.I.L.F. $ (Remixes) - EP by Fergie". September 16, 2016.
  16. ^ "Fergie – M.I.L.F. $". ARIA Top 50 Singles. Retrieved July 9, 2016.
  17. ^ "Fergie Chart History (Canadian Hot 100)". Billboard. Retrieved July 12, 2016.
  18. ^ "Fergie – M.I.L.F. $" (in French). Le classement de singles. Retrieved July 9, 2016.
  19. ^ "Fergie – M.I.L.F. $" (in German). GfK Entertainment charts. Retrieved May 28, 2022.
  20. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved July 15, 2016.
  21. ^ "Chart Track: Week 27, 2016". Irish Singles Chart. Retrieved July 8, 2016.
  22. ^ "Tipparade-lijst van week 31, 2016". Dutch Top 40. Retrieved March 7, 2023.
  23. ^ "Fergie – M.I.L.F. $". AFP Top 100 Singles. Retrieved May 28, 2022.
  24. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved July 9, 2016.
  25. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved July 9, 2016.
  26. ^ "Fergie Chart History (Hot 100)". Billboard. Retrieved July 12, 2016.
  27. ^ "Fergie Chart History (Hot Rap Songs)". Billboard. Retrieved May 18, 2022.
  28. ^ "Brazilian single certifications – Fergie – M.I.L.F.S" (in Portuguese). Pro-Música Brasil. Retrieved June 19, 2024.
  29. ^ "American single certifications – Fergie – M.I.L.F. $". Recording Industry Association of America. Retrieved June 7, 2018.
  30. ^ "Fergie - M.I.L.F. $ Radiodate". radioairplay.fm. July 8, 2016. Retrieved July 7, 2016.
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