LoveFrom
| Company type | Private |
|---|---|
| Industry | Industrial design, interaction design |
| Founded | 2019 |
| Founder | Jony Ive |
| Headquarters | San Francisco, California, United States |
Key people | Marc Newson |
| Website | www |
LoveFrom is an American collective of designers and creatives founded in 2019 by Sir Jony Ive.[1] The company is based in San Francisco, California and has a team of 50.[2] LoveFrom has worked with a number of global brands including Apple Inc., Airbnb, Ferrari and Moncler.[3][4]
History
[edit]LoveFrom was founded by Jony Ive after his departure from Apple Inc in 2019, where he led the company’s design operation for 23 years.[1] The designer Marc Newson was a founding member.[5] Apple was LoveFrom’s first client and continued to work with the company until July 2022.[6]
In October 2020, the company began working with Airbnb on the redesign of its core products and services.[7][8] In the announcement, Airbnb chief executive Brian Chesky said: “We have made the decision to work together through a multi-year relationship to design the next generation of Airbnb products and services.”[8]
LoveFrom signed a multi-year partnership with Exor and Ferrari in September 2021.[9][10] As part of the partnership, LoveFrom will design Ferrari’s first electric car and 'explore a range of creative projects with Exor in the business of luxury.'.[10][11]
In November 2021, it was announced that the company was working with King Charles III to design the Terra Carta Seal as part of the King’s Sustainable Markets Initiative.[12][13] In June 2023, the initiative introduced its Astra Carta project, for which LoveFrom designed a new seal and custom typography.[14]
In November 2021, the company announced a new partnership with Italian luxury fashion brand Moncler.[15] The LoveFrom Moncler collection launched in September 2024, featuring modular garments with magnetic buttons.[4]
LoveFrom worked with the Steve Jobs Archive to release Make Something Wonderful, a collection of letters and writing by the Apple co-founder that was published as a book, ebook and custom website in April 2023.[16]
Announced in July 2023, LoveFrom partnered with Scottish audio firm Linn, releasing a limited-edition version of the Sondek LP12 turntable.[17]
In September 2024, The New York Times reported that LoveFrom is working with OpenAI on the development of an artificial intelligence hardware device.[3] Marc Newson said that “what the product would be and when it would be released were still being determined.”.[3] A report in April 2025 claimed that OpenAI had discussed buying the hardware start-up and its team of engineers.[18] Laurene Powell Jobs' Emerson Collective was reported to be an investor.[19]
In May 2025, it was announced OpenAI would acquire the venture, called ‘io’, in a deal that values the company at $6.5 billion.[20][21] As part of the deal, OpenAI will become a customer of LoveFrom with the company assuming creative and design responsibilities across all of OpenAI’s operations.[22] LoveFrom will remain an independent company with other customers.[22] The acquisition is subject to regulatory approval.[23]
LoveFrom is also designing an auction stand for the British auction house Christie's, the New York Times reported.[3]
Operations
[edit]LoveFrom is based in the Jackson Square neighborhood of San Francisco.[2] The company has capabilities across industrial design, graphic design, user interface, architecture, CAD sculpting, writing, filmmaking and music.[24]
Ive has reportedly spent $90 million on four buildings in Jackson Square.[3] Two of these buildings on Montgomery Street are being renovated and will become LoveFrom’s studio, including a store scheduled to open in 2025.[3]
Identity
[edit]LoveFrom is known for its highly minimalist brand and identity, in keeping with Ive’s design philosophy.[25] In October 2021, the company unveiled its logotype that included a comma at the end, which Ive described as a defining part of the brand.[24] Peter Saville, who designed the comma, said the additional feature “gave the name some sincerity.”[26] LoveFrom published the logotype on a new website formed of a single page with no images or links.[24] The website stated: “LoveFrom is a creative collective. We are designers, architects, musicians, filmmakers, writers, engineers and artists. You may know us by our past work. We are obsessed with the traditions of creating and making. Fanatically devoted to excellence. Insatiably curious. We collaborate with leaders and founders. We work on projects for joy. We develop our own ideas. love & fury.”[5]
In September 2024, the company updated its website to introduce an animated version of its mascot, a bear called Montgomery.[27] The bear is named after San Francisco’s Montgomery Street where the company is based.[27]
Scholarships and charitable work
[edit]In April 2023, LoveFrom announced an international design scholarship program with the Royal College of Art, Rhode Island School of Design and California College of the Arts.[28][29][30] The scholarships aim to encourage and support students from under-represented communities into the design industry.[31] The scholarships are funded through $1.5 million endowments at each college, which use annual interest to cover scholars’ tuition and some living costs for the duration of the course.[31][29] The scholarships will run in perpetuity.[32] LoveFrom said in a statement: “We recognize that lack of diversity has negatively impacted both the design community and society. The LoveFrom Scholarship program aims to increase representation by encouraging and supporting routes into industry for designers of all backgrounds.”[32]
LoveFrom redesigned the red nose for Comic Relief's Red Nose Day in March 2023, sold to raise money for charity each year.[33] The new design was recyclable and folded flat for easier distribution.[33]
References
[edit]- ^ a b Mickle, Tripp (July 1, 2019). "Jony Ive Is Leaving Apple, but His Departure Started Long Ago". Wall Street Journal. ISSN 0099-9660. Retrieved May 18, 2025.
- ^ a b Hawkins, Eleanor (September 12, 2024). "Sarah O'Brien departs Rivian to join Jony Ive's venture, LoveFrom". Axios. Retrieved May 18, 2025.
- ^ a b c d e f Mickle, Tripp (September 21, 2024). "After Apple, Jony Ive Is Building an Empire of His Own". The New York Times. ISSN 0362-4331. Retrieved May 18, 2025.
- ^ a b Cross, Inès (September 7, 2024). "Jony Ive gets into outerwear". Financial Times. Retrieved May 18, 2025.
- ^ a b Wilson, Mark (April 28, 2023). "Jony Ive spent the past 4 years perfecting LoveFrom's typeface". Fast Company. Archived from the original on May 3, 2025. Retrieved May 18, 2025.
- ^ Mickle, Tripp (July 12, 2022). "Apple Ends Consulting Agreement With Jony Ive, Its Former Design Leader". The New York Times. ISSN 0362-4331. Retrieved May 18, 2025.
- ^ "Former Apple designer Sir Jony Ive to revamp Airbnb". BBC News. October 22, 2020. Retrieved May 18, 2025.
- ^ a b Airbnb (October 21, 2020). "Designing the Future of Airbnb". Airbnb Newsroom. Retrieved May 18, 2025.
- ^ Lepido, Daniele (September 27, 2021). "Ferrari, Exor Partner With LoveFrom". Bloomberg.
{{cite web}}: CS1 maint: url-status (link) - ^ a b "Exor, Ferrari and LoveFrom announce creative partnership | EXOR". www.exor.com. Retrieved May 18, 2025.
- ^ Bradshaw, Tim (September 27, 2021). "Jony Ive teams up with Ferrari to develop electric car". Financial Times. Retrieved May 18, 2025.
- ^ Douglas, Sarah (November 3, 2021). "Jony Ive's LoveFrom unveils Terra Carta Seal design". Wallpaper*. Retrieved May 18, 2025.
- ^ "Terra Carta Seal". Sustainable Markets Initiative. Retrieved May 18, 2025.
- ^ "Astra Carta Seal". Sustainable Markets Initiative. Retrieved May 18, 2025.
- ^ "Moncler's Next Collaborator Is Sir Jony Ive". Highsnobiety. November 10, 2021. Retrieved May 18, 2025.
- ^ Weatherbed, Jess (April 11, 2023). "The Steve Jobs Archive releases free ebook collecting Jobs' speeches and photos". The Verge. Retrieved May 18, 2025.
- ^ "Jony Ive gives redesign to 50-year-old Linn Sondek LP12 turntable". Dezeen. July 10, 2023. Retrieved May 18, 2025.
- ^ Mehta, Ivan (April 7, 2025). "OpenAI reportedly mulls buying Jony Ive and Sam Altman's AI hardware startup". TechCrunch. Retrieved May 18, 2025.
- ^ "OpenAI Has Discussed Buying Jony Ive and Sam Altman's AI Device Startup". The Information. Retrieved May 18, 2025.
- ^ Clarence-Smith, Louisa (May 21, 2025). "Sir Jony Ive's tech start-up to merge with OpenAI in $6.5 billion deal". www.thetimes.com. Retrieved May 21, 2025.
- ^ "Sam and Jony introduce io". OpenAI. May 21, 2025. Retrieved May 22, 2025.
- ^ a b Isaac, Mike; Metz, Cade (May 21, 2025). "OpenAI Unites With Jony Ive in $6.5 Billion Deal to Create A.I. Devices". The New York Times. ISSN 0362-4331. Retrieved May 21, 2025.
- ^ Jin, Keach Hagey and Berber. "Former Apple Design Guru Jony Ive to Take Expansive Role at OpenAI". WSJ. Retrieved May 21, 2025.
- ^ a b c Douglas, Sarah (October 11, 2021). "Jony Ive's LoveFrom unveils official website". Wallpaper*. Retrieved May 18, 2025.
- ^ "Jony Ive Recruited Four Former Apple Design Colleagues to 'LoveFrom'". MacRumors. June 3, 2021. Retrieved May 18, 2025.
- ^ Bell, Jonathan (April 28, 2023). "LoveFrom, Serif: a modern interpretation of Baskerville created by Jony Ive's LoveFrom". Wallpaper*. Retrieved May 18, 2025.
- ^ a b Wilson, Mark (September 23, 2024). "Ive is building his LoveFrom brand the patient way". Fast Company.
{{cite web}}: CS1 maint: url-status (link) - ^ "Jony Ive HD 09 launches LoveFrom Scholarships | RISD Alumni". alumni.risd.edu. Retrieved May 18, 2025.
- ^ a b "Royal College of Art announces LoveFrom Scholarship for underrepresented minority design students". RCA Website. Retrieved May 18, 2025.
- ^ "New scholarship in partnership with LoveFrom aims to increase representation in design". CCA. Retrieved May 18, 2025.
- ^ a b Dazed (April 4, 2023). "Jony Ive: 'I've always been fascinated by the creative process'". Dazed. Retrieved May 18, 2025.
- ^ a b Bertoli, Rosa (April 4, 2023). "LoveFrom to offer design scholarships in USA and UK". Wallpaper*. Retrieved May 18, 2025.
- ^ a b Elliott, Martha (February 4, 2023). "Red Nose Day 2023: LoveFrom designs folding red nose for Comic Relief". Wallpaper*. Retrieved May 18, 2025.