Lidiana Solomon
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Lidiana Solomon | |
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| Born | Lidiya Solomon November 11, 1998 |
| Occupation(s) | Brand Ambassador, Model, Influencer |
| Website | www |
Lidiya Solomon (Ge'ez: ሊዲያ ሰሎሞን; born November 11, 1998, in Addis Ababa, Ethiopia), professionally known as Lidiana Solomon, is an internationally recognized Ethiopian celebrity model, public figure, brand ambassador, influencer, and entrepreneur. Lidiana has worked in various sectors, including lifestyle, media, and advertising, across Africa. She has participated in several advertising campaigns and served as a brand ambassador for multiple companies.[1]
Early life and education
[edit]Lidiana Solomon was born and raised in Addis Ababa, Ethiopia. As she shared on an EBS TV show, from a young age she developed a deep passion for photography and marketing creative forces that would later shape her career and personal brand. With a natural talent for being in front of the camera, a confident voice, and a photogenic presence, Lidiana stood out early on. She pursued her higher education at Mekelle University, where she earned a bachelor's degree in marketing management, laying the academic foundation for her future in branding and public influence. After graduating, she began building her presence on social media, quickly rising as a standout figure in Ethiopia’s digital and lifestyle space.[2]
Career
[edit]Lidiana Solomon began her public career in 2019 after appearing in a television advertisement for a bank in Ethiopia. She later became active on social media, especially Instagram, where she shared content related to fashion and lifestyle. Her work on these platforms led to modeling and advertising opportunities. Since then, she has participated in various campaigns across television, billboards, and digital media, both locally and abroad.[3] [4]
Brand Collaborations
[edit]Internationally, she has appeared in campaigns for Dubai Tourism, promoting the city as a travel destination. Her involvement was reported in Ethiopian media as part of a broader trend of increasing visibility for Ethiopian digital influencers abroad. Solomon has also taken part in projects with the United Arab Emirates’ Federal Authority for Identity, Citizenship, Customs and Port Security (UAE ICP).[1][2]
In Ethiopia, Solomon has worked with companies such as Tecno Mobile, where she contributed to promotional efforts, and Yango Ethiopia, serving as a brand ambassador. She has also been involved in campaigns for TransferGratis, Deriv, and other commercial brands.[1][3]
Other local collaborations include partnerships with institutions such as Awash Bank, Belayab Motors, Kuriftu Resorts, Bridge Ethiopia, and Kabba Holdings.[1]
Entrepreneurship
[edit]Solomon is the founder of Lidiana Advertising and Marketing, an agency involved in branding and strategic marketing. She also established Lidiana Habesha, a clothing line that incorporates contemporary design elements with traditional Ethiopian attire.[4]
She has stated in interviews and public appearances that she is pursuing additional ventures in areas such as fashion, media, and digital marketing.[5] [2]
Media appearances
[edit]Solomon has been interviewed on several Ethiopian television programs. In 2021, she appeared on Seifu on EBS, where she discussed her career beginnings and her presence on social media, as well as the challenges associated with digital impersonation.[5] In a subsequent interview, she addressed her entrepreneurial work and her international collaborations.[6]
She has also appeared in a feature on EBS TV in which she spoke about her involvement in international campaigns and her work in marketing and photography.[7] Her partnership with Dubai Tourism was covered in local news, with some outlets framing it as a milestone for Ethiopian social media influencers.[8]
The Ethiopian Business Review also profiled her following her appointment as brand ambassador for Yango Ethiopia, focusing on her role in digital branding and marketing.[9]
Public Speaking and Community Engagement
[edit]Solomon has participated in public speaking engagements focused on entrepreneurship and personal development. She has been a guest speaker at the “Heroes of the 21st Century” forum, and has taken part in events at institutions such as Addis Ababa University and local high schools, where she has shared personal experiences related to career growth and self-motivation.[7][6]
Women Empowerment and Motivational Influence
[edit]Lidiana Solomon is a powerful voice for the younger women's generation, inspiring countless young women and individuals who look up to her as a role model. Her journey from digital personality to celebrated entrepreneur has positioned her as a symbol of confidence, independence, and ambition.[6]
She has delivered motivational talks at various public events and institutions, sharing her life experiences and encouraging others to pursue their dreams with courage and purpose.
- Sharing her story at the prestigious Heroes of the 21st Century forum.[6][7]
- Lecturing on entrepreneurship and mindset at Addis Ababa University.
- Inspiring young minds in high schools and voluntary clubs through mentorship and motivational speeches.
Social Media Influence
[edit]Lidiana Solomon is one of Ethiopia’s most prominent digital personalities, known for her impactful presence on Instagram, TikTok, and LinkedIn. Through her social platforms, she shares fashion, lifestyle, and motivational content, building a strong and engaged audience that reflects her influence both locally and internationally.
References
[edit]- ^ a b c d "Collab". Lidiana Solomon. Retrieved 2025-04-10.
- ^ a b c ebstv worldwide (2025-02-08). //የሻይ ሰዓት// "በነፃነት ነው ያደኩት... አብዛኛዎቹ ማስታወቂያዎቼ አለም አቀፍ ናቸው" ሊዲያና ሰለሞን //በቅዳሜን ከሰዓት//. Retrieved 2025-03-28 – via YouTube.
- ^ a b "About". Lidiana Solomon. Retrieved 2025-04-10.
- ^ a b Seifu ON EBS (2023-12-31). በሶ በእሬት...ፓስታ በግራዋ ሶስ..የቻልነውን ተንፍሰናል ያልቻልነውን ደብቀናል ሚስጥር መተንፈስ ወይም … ምግቦችን መመገብ አዝናኝ ጨዋታ ሊድያና ሰለሞን. Retrieved 2025-03-28 – via YouTube.
- ^ a b Seifu ON EBS (2021-05-16). "ገንዘቤን አምጪ እስከ መባል ደርሻለሁ..ብዙ ሰው መንገድ ላይ ሲያገኘኝ ይዝትብኛል.." * በ 1 አመት ውስጥ 17 ሺ ፎቶ ተነስቻለሁ..ሞዴል ሊዲያና ሰለሞን. Retrieved 2025-03-28 – via YouTube.
- ^ a b c d Dawit Dreams (2022-10-09). የቱ መቅደም አለበት ገንዘብ ወይስ እውቀት? ሊዲያና ሰሎሞን @DawitDreams. Retrieved 2025-03-28 – via YouTube.
- ^ a b c Dawit Dreams (2024-05-19). ዝግጅቱ ላይ በመገኘቴ ብቻ ብዙ ገንዘብ ተከፍሎኛል!..2 ብር አካውንቴ ውስጥ ቀርቶ ነበር @Lidiyanasolomon ሊዲያና ሰለሞን @dawitdreams. Retrieved 2025-03-28 – via YouTube.
- ^ a b "Instagram". www.instagram.com. Retrieved 2025-03-28.
- ^ a b "Lidiana Solomon - TikTok profile".
- ^ "Lidiana Solomon - Linkedin profile".