Kurt Mortensen
Kurt W. Mortensen is an American author, business consultant, and motivational speaker known for his book Maximum Influence. The book was named one of the Library Journal's Best Business Books for 2004.[1]
Mortensen was born in 1967 in southern California and currently lives with his family in Provo, Utah. He attended college at Brigham Young University where Mortensen received a bachelor's degree in Communications/Advertising in 1992. Mortensen also received an MBA in Marketing and Consumer Behavior from the University of Pittsburgh in 1993.[citation needed]
Career
[edit]Books
[edit]Mortensen's works focus on the topics of persuasion, negotiation, and influence, with an emphasis on how this can be applied to business and sales. He published his first book, Maximum Influence, in 2004. Upon its release the book received praise from The Roanoke Times and The Miami Herald,[2] the reviewer for the latter of which highlighted the book's clarity and ability to be used in real-world situations.[3]
His second book, Persuasion IQ,[4][5] was published in 2008 and a fourth, The Laws of Charisma, was released in 2010.[6][7]
Other work
[edit]Aside from writing, Mortensen also works as a business consultant and a motivational speaker.[8]
Bibliography
[edit]- Maximum Influence, published in 2004 (ISBN 978-0-8144-7258-3).
- Persuasion IQ, published in 2008 (ISBN 978-0-8144-0993-0).
- The Laws of Charisma, published in 2010
References
[edit]- ^ "Best Business Books 2004: Are We There Yet? - 3/15/2005 - Library Journal". Archived from the original on June 7, 2011. Retrieved October 19, 2007.
- ^ Wright Miller, Camile (August 1, 2004). "'12 Universal Laws' show theory's insight into reality". The Roanoke Times (Newspapers.com).
- ^ Pachter, Richard (July 26, 2004). "Crystal blue: the art of modern persuasion". The Miami Herald (Newspapers.com).
- ^ Schachter, Harvey (2004-09-22). "Twelve techniques for friendly persuasion". The Globe and Mail. Retrieved 2025-04-25.
- ^ Weinstein, Bob (March 1, 2009). "Communication, persuasive skills go hand in hand". The Tampa Tribune (Newspapers.com).
- ^ "Cultivate the skill that will set you apart: Charisma". Oakland Tribune (Newspapers.com). October 17, 2010.
- ^ Stellar, Arthur (Fall 2012). "The Laws of Charisma: How to Captivate, Inspire, and Influence for Maximum Success, by Kurt Mortensen. (review)". Journal of School Public Relations. 33 (4): 335–336. doi:10.3138/jspr.33.4.335 – via Gale Academic OneFile.
- ^ Pesmen, Sandra (November 28, 2004). "The Power of Friendly Persuasion". The Commercial Appeal (Newspapers.com).
External links
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