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James Bettman

From Wikipedia, the free encyclopedia

James Ross Bettman
BornSeptember 15, 1943
NationalityAmerican
TitleBurlington Industries Professor
Academic background
EducationYale University
ThesisBehavioral Simulation Models in Marketing Systems (1969)
Doctoral advisorGerrit Wolf
Academic work
DisciplineMarketing
Consumer behavior
Psychology
InstitutionsDuke University
University of California, Los Angeles
Doctoral studentsDan Ariely
Kevin Keller
Itamar Simonson
Baba Shiv

James R. Bettman is an American academic who is the Burlington Industries Professor of Business Administration at Fuqua School of Business, Duke University.[1] He is a Fellow of the American Marketing Association, American Psychological Association, the American Psychological Society, and the Association for Consumer Research.[2][3][4]

Books

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  • An Information Processing Theory of Consumer Choice, Addison-Wesley, 1979, p. 402, ISBN 978-0201008340

References

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  1. ^ "Jim Bettman | Duke's Fuqua School of Business". Fuqua.duke.edu. Retrieved November 9, 2021.
  2. ^ ">ACR Fellow Award | ACR". Acrwebsite.org. Archived from the original on July 27, 2018. Retrieved November 9, 2021.
  3. ^ "About the AMA Fellows". Ama.org. Retrieved November 9, 2021.
  4. ^ Earl, Peter E., and Simon Kemp, eds. The Elgar companion to consumer research and economic psychology. Edward Elgar Publishing, 2002.
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