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Ideal TV

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Ideal TV
TypeBroadcast television network
Former pay television channel
Country
Brazil
First air date
1 October 2007
AvailabilityNationwide, via free-to-air television and direct-to-home services.
Founded1 October 2007
by Grupo Abril
HeadquartersAv. Prof. Alfonso Bovero, 52 – Sumaré, São Paulo
OwnerJosé Roberto Garcia
Paulo Sérgio Garcia
ParentID TV S.A.
(Legal name of the television network)
Key people
Plínio Shiguematsu
(Chairman)
Launch date
1 October 2007 (as a pay TV channel)
1 October 2013 (relaunch, replacing MTV Brasil)
28 November 2021 (relaunch, replacing Loading)
DissolvedJune 30, 2009
(first iteration)
Former names
MTV Brasil, Ideal TV, Loading
Channel 11
Channel 227 (DTH)
Channel 19/27 (cable)
Channel 20/31
Channel 174/370
GroupAbril Radiodifusão (Grupo Abril; 2007-2009; 2013-2015)
Spring Comunicação (2013-2017)
Official website
idealtv.com.br
ReplacedMTV Brasil (2013 relaunch)
Loading (2021 relaunch)
Replaced byLoading (except on analog satellite television)

Ideal TV (also called the TV Ideal or just IDTV) is a Brazilian television network based in São Paulo, the capital of the homonymous state. Opera on channel 32 (31 UHF digital) and belongs to Loading Entertainment Media, a startup owned by the Kalunga group, which also includes Loading.

History

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Launch by pay TV and closing

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Ideal TV was launched on 1 October 2007 as a subscription‑television channel distributed by TVA and Telefónica to approximately 600 000 households. Its initial schedule was organised into three strands—business management, career management and good living—aimed at executives, entrepreneurs and liberal professionals aged 25 to 45 seeking to reconcile professional performance with quality of life; throughout the day, news bulletins provided updates on economic and market developments.[1] Subsequently, the schedule adopted more defined daily themes—Career, Inspiration, Do Better, Off Work and Happy Hour—allowing greater focus on specific areas of interest. Among the flagship reality series were SOS Carreira, which followed professionals in crisis in the workplace; Pense Grande, which brought together small entrepreneurs and major business figures; and Ideal Outdoor, which premiered on 30 April and saw ten participants face challenges in a natural environment.[2] In the fiction segment, the sitcom 100 Maneiras satirised the misadventures of an entrepreneur lacking management and etiquette skills.[2] In the digital arena, the three most‑watched programmes were Chefe na Cozinha, hosted by Márcio Mussarela, in which an executive prepares a favourite dish while discussing management; Pergunte ao Headhunter, hosted by Carlos Mello, which addressed career queries; and Fique Rico, presented by Anne Dias, focusing on personal finance .[2] According to André Mantovani, then director‑general of Canais Abril, 2009 cemented the channel’s relevance by supporting its audience during the global economic crisis through a combination of information and entertainment, distinguishing itself by showcasing examples of Brazilian companies and professionals with which viewers could identify and draw inspiration .[1] On June 30, 2009, Ideal TV ceased operations as a pay-TV channel. Launched by Grupo Abril, the channel focused on corporate and business content. The decision to close was driven by challenges in the distribution of pay-TV channels in Brazil and a competitive landscape that included ManagemenTV, which launched shortly before Ideal TV.[3] The closure surprised some executives within Grupo Abril. Attempts to bundle Ideal TV with MTV Brasil in distribution negotiations were unsuccessful, and limited interest from independent operators confined its reach primarily to TVA and Telefónica. The channel's shutdown also included the closure of another channel, FIZ TV.[3]

Re-launch on Open TV and Sale to Spring Group and Kalunga Group

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On 1 October 2013, Ideal TV resumed broadcasting, replacing MTV Brasil. The Abril Group relaunched the channel to retain ownership of its broadcast license while negotiations were ongoing.[4] Its programming consisted entirely of national productions from its previous iteration as a closed-channel (2007), reprising its archived content, alongside segments produced by Elemídia. The latter included news updates aired during commercial breaks, which were also distributed in elevators of commercial buildings, supermarkets, universities, hotels, gyms, and shopping centers.[5] However, the available content was only sufficient to fill three to four months of programming, with remaining material requiring contract renegotiations and updated permissions for rebroadcast, a process delayed by bureaucratic hurdles.[4] On 18 December 2013, Grupo Abril sold the UHF channel 32, Ideal TV, to Spring Televisão S.A., the media division of Grupo Spring, owned by businessman José Roberto Maluf. According to the website Notícias da TV, the transaction was valued at approximately R$200 million.[6] Grupo Spring intended to reposition Ideal TV as a channel modeled after E!, focusing on cinema, music, entertainment, and celebrity culture.[7][8]

On February 3, 2014, Ideal TV began broadcasting nationally via the Star One C2 satellite, replacing BRZ.[9] In June 2014, Grupo Kalunga, owned by brothers José Roberto Garcia and Paulo Sérgio Garcia-proprietors of the Kalunga stationery retail chain specializing in office and school supplies-became shareholders in Ideal TV through Spring Televisão S.A. At that time, José Roberto Maluf, the majority shareholder, remained as president of the channel.[10] In July 2014, Ideal TV, a channel owned by the Spring and Kalunga groups, entered into an agreement to lease its full programming schedule to TV Mundial, a broadcaster owned by the World Church of the Power of God, a religious organization led by Apostle Valdemiro Santiago. The arrangement was first reported on July 13 by columnist Flávio Ricco for UOL, who noted that the church—which previously held limited airtime on the channel—would expand to occupy Ideal TV’s entire broadcast schedule.[11] Three days later, the Folha de S.Paulo column "Outro Canal" highlighted that the channel’s owners, the Spring and Kalunga groups, had not publicly addressed the reported lease or future plans for Ideal TV.[12]

On 21 March 2017, Ideal TV ceased retransmitting programming from TV Mundial, operated by its namesake church led by Valdemiro Santiago, and began broadcasting content from TV Universal, a network owned by the Universal Church of the Kingdom of God.[13][14] On 12 December 2017, José Roberto Menezes Garcia and Paulo Sérgio Menezes Garcia acquired 50% of the shares each in Ideal TV (ID TV S.A., previously known as Spring Televisão S.A.), including its physical infrastructure, through Kalunga. The Garcia brothers had held a stake in the company since June 2014. The 2017 transaction involved the acquisition of the remaining shares, which had previously been under the control of José Roberto Maluf of Spring Comunicação.[15][10]

In December 2020, Grupo Kalunga announced the launch of a new youth-oriented television channel, Loading, which would replace Ideal TV. The channel began broadcasting on December 7, 2020, via terrestrial and subscription television networks. During this period, Ideal TV remained accessible through analog satellite transmission.[16] On November 28, 2021, Ideal TV resumed operations on free-to-air and cable television, replacing Loading on channel 32 in São Paulo, as the latter officially ceased broadcasting that day.[17] Following its relaunch, Ideal TV allocated 22 hours of its daily programming to TV Mundial, a broadcaster associated with the World Church of God's Power.[18] On February 14, 2023, Ideal TV ceased broadcasting programming from TV Mundial, a channel operated by the Igreja Mundial do Poder de Deus, and replaced it with continuous airings of the news program De Olho no Mundo. The show, which had previously aired only during overnight hours to meet journalism quotas, featured current and archival reports from Agence France-Presse (AFP).[19] Later the same day, without prior notice, Ideal TV reinstated TV Mundial's programming after it had been discontinued the previous day due to a contractual dispute.[20]

On 23 January 2024, Brazil's Ministry of Communications authorized Ideal TV to operate a new television channel in Rio Branco, the capital of Acre. The authorization, published in the Official Gazette of the Union, allows ID TV S.A.—a São Paulo-based company that owns Ideal TV—to begin digital broadcasting on channel 40 under the Ideal TV brand.[21] On 16 October 2024, Ideal TV's analog signal on the 1140H frequency of the Star One D2 satellite was discontinued, marking the end of analog satellite transmissions for the broadcaster.[22]

Transition to X-Sports

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On 13 November 2024, Brazilian media reported that brothers José Roberto Garcia and Paulo Sérgio Garcia, owners of the Kalunga Group's Ideal TV channel, were planning to launch a new sports channel named X Sports.[23] According to reports by Flávio Ricco, a columnist for the Léo Dias portal, the proposed channel would replace Ideal TV, which broadcasts on UHF frequency 32 in São Paulo via open and satellite signals. During Sportel, a sports media trade fair held in Monte Carlo in October 2024, the group reportedly expressed interest in acquiring broadcasting rights. If launched, X Sports would become Brazil’s first open-television channel dedicated to sports.[23][24]

In February 2025, the Kalunga Group unveiled a website for X Sports, announcing plans to debut the channel by mid-2025. However, challenges emerged, including high costs and limited availability of desirable broadcasting rights. Reports indicated the group was considering airing matches from lower divisions of the Campeonato Brasileiro and exploring partnerships with independent producers and journalists to develop programming. The channel also planned to incorporate existing YouTube content, such as podcasts and specialized sports shows, into its lineup.[25][26] On May 5, 2025, Ideal TV became available via the Star One C3 satellite, positioned at 75° longitude, utilizing both C and Ku bands. The satellite, operated by Embratel (Claro Brasil), expanded the channel's reach to audiences across South America.[27][28]

On June 9, 2025, the Garcia family confirmed advanced negotiations with ESPN Brazil for a strategic partnership to facilitate the transition of the Ideal TV channel to X-Sports, with a planned launch in August 2025. The agreement involves X-Sports inheriting Ideal TV’s infrastructure, including its satellite distribution network. ESPN is expected to provide selected content for free-to-air broadcasting, including matches from major European football leagues such as the Premier League, La Liga, and Serie A. Henrique Meira, formerly of BandSports, has been appointed as the director of sports for X-Sports. Reports also indicate that the channel has secured sponsorship from a betting company, though details about the sponsor remain undisclosed.[29][30][31][32]

On July 24, 2025, Grupo Kalunga and ESPN Brasil announce an agreement for programming that results in the rebranding of the Ideal TV channel to X-Sports.[33][34] Inspired by the now-defunct Esporte Interativo, the channel adopts the slogan “Emoção de Verdade,” promising 24-hour sports programming. The new programming is set to begin on August 16, 2025, focusing on sports content, especially soccer. X-Sports sublicenses the broadcasting rights for various soccer competitions, including the Premier League, La Liga, Serie A, Primeira Liga, EFL Championship, Copa del Rey, and DFB-Pokal. ESPN has priority in selecting the games to be aired, while a dedicated team from X-Sports is responsible for managing the channel's content. The programming lineup includes shows such as SportsCenter, Linha de Passe, Bola da Vez, and Resenha ESPN.[33][35][36][37][38][39]

References

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  1. ^ a b Online, Folha (28 April 2009). "Ideal TV oferece programação para "atravessar a crise econômica"". Folha de S.Paulo (in Brazilian Portuguese). Archived from the original on 4 November 2024. Retrieved 2 May 2025.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  2. ^ a b c UP, Line (18 February 2009). "Conheça a grade 2009 da Ideal TV". Line UP (in Brazilian Portuguese). Archived from the original on 3 May 2025. Retrieved 2 May 2025.
  3. ^ a b Fernando, Lauterjung (18 June 2009). "Grupo Abril deixa de produzir dois de seus canais pagos". convergecom.com.br (in Brazilian Portuguese). Archived from the original on 17 November 2015. Retrieved 3 May 2025.
  4. ^ a b F5, Por (21 September 2013). "Canal que vai substituir a MTV Brasil tem programação para apenas quatro". Folha de S.Paulo (in Brazilian Portuguese). Archived from the original on 7 October 2013. Retrieved 3 May 2025.{{cite web}}: CS1 maint: bot: original URL status unknown (link) CS1 maint: numeric names: authors list (link)
  5. ^ Castro, Daniel (8 October 2013). "'Velha' MTV mistura TV de elevador com canal de recursos humanos". Notícias da TV. Archived from the original on 3 May 2025. Retrieved 3 May 2025.
  6. ^ Castro, Daniel (18 December 2013). "Abril vende canal da MTV para editora da revista Rolling Stone". Notícias da TV. Archived from the original on 19 December 2013. Retrieved 3 May 2025.
  7. ^ "Ex-MTV pode virar um canal sobre celebridades | Folha de S.Paulo". Archived from the original on 6 July 2014. Retrieved 15 May 2025.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  8. ^ Abril, Grupo (3 May 2025). "Nota - Abril Radiodifusão". Grupo Abril (in Brazilian Portuguese). Archived from the original on 19 December 2013. Retrieved 19 December 2013.
  9. ^ "IdealTV substitui programação do canal BRZ na parabólica analógica". Archived from the original on 21 April 2024. Retrieved 3 May 2025.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  10. ^ a b Ricco, Flávio (26 June 2014). "Donos da Kalunga são sócios da ex-MTV". uol.com.br (in Brazilian Portuguese). Archived from the original on 3 May 2025. Retrieved 3 May 2025.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  11. ^ Ricco, Flávio (13 July 2014). "Ex-MTV terá programação religiosa". UOL. Archived from the original on 17 July 2014. Retrieved 3 May 2025.
  12. ^ Jimenez, Keila (16 July 2014). "Michel Teló produz série sertaneja para o 'Fantástico'". Folha de S.Paulo (in Brazilian Portuguese). Archived from the original on 17 July 2014. Retrieved 3 May 2025.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  13. ^ Antenados, By (21 March 2017). "Igreja Universal assume programação de mais uma emissora de TV". www.antenadosnatvestreaming.com (in Brazilian Portuguese). Archived from the original on 3 May 2025. Retrieved 3 May 2025.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  14. ^ Mais, Niterói (22 March 2017). "Universal assume programação da Ideal TV". niteroimais.com.br (in Brazilian Portuguese). Archived from the original on 22 March 2017. Retrieved 3 May 2025.
  15. ^ do Estado de São Paulo, Junta Comercial (24 January 2018). "Declaração sobre a aquisição da Ideal TV (ID TV S.A.) pelo Grupo Kalunga". Jucesp (in Brazilian Portuguese). Archived from the original on 4 June 2024. Retrieved 3 May 2025.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  16. ^ Monts, Mari (1 December 2020). "Canal Loading, que substitui MTV, estreia dia 7 de dezembro; saiba mais". UOL. Archived from the original on 1 December 2020. Retrieved 4 May 2025.
  17. ^ "Line-UP | Notícias Em Destaque". Archived from the original on 6 November 2024. Retrieved 15 May 2025.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  18. ^ Vaquer, Gabriel (26 November 2021). "Loading morre seis meses após demissões, e canal fica com pastor Valdemiro". Notícias da TV. Archived from the original on 26 November 2021. Retrieved 4 May 2025.
  19. ^ Augusto, Murilo (14 February 2023). "Ideal TV chuta a Igreja Mundial pela 2ª vez". NTVB. Archived from the original on 8 May 2023. Retrieved 6 May 2025.
  20. ^ Vaquer, Gabriel (14 February 2023). "Em grave crise financeira, pastor Valdemiro perde canal por falta de pagamento". Notícias da TV. Archived from the original on 14 February 2023. Retrieved 6 May 2025.
  21. ^ Braga, Wanglézio (23 January 2024). "Operações autorizadas para nova emissora de Televisão em Rio Branco, a Ideal TV". Acre News. Archived from the original on 3 November 2024. Retrieved 6 May 2025.
  22. ^ Ribeiro, Jucemar (16 October 2024). "Star One D2 Banda C, Ku e Ka". Portal BSD. Archived from the original on 17 October 2024. Retrieved 6 May 2025.
  23. ^ a b Xavier, Ribamar (13 November 2024). "Ideal TV pode se transformar em canal esportivo, diz colunista". Mídia Esportiva. Archived from the original on 16 April 2025. Retrieved 5 May 2025.
  24. ^ Ricco, Flávio (13 November 2024). "Quem aparecer no especial da Record garante vaga na programação 2025". portalleodias.com (in Brazilian Portuguese). Archived from the original on 13 November 2024. Retrieved 5 May 2025.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  25. ^ Vaquer, Gabriel (12 April 2025). "Grupo Kalunga tenta lançar novo canal esportivo na TV aberta, mas enfrenta dificuldades". Folha de S.Paulo (in Brazilian Portuguese). Archived from the original on 12 April 2025. Retrieved 5 May 2025.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  26. ^ Xavier, Ribamar (12 April 2025). "Grupo Kalunga quer lançar canal de esportes, mas enfrenta dificuldades com direitos de transmissão". Mídia Esportiva. Archived from the original on 13 April 2025. Retrieved 5 May 2025.
  27. ^ Goiano, Oziel (5 May 2025). "StarOne C3 Banda C e Ku". Portal BSD. Archived from the original on 6 May 2025. Retrieved 6 May 2025.
  28. ^ Silva, W (5 May 2025). "StarOne C3 75º - Banda C/KU". Line UP. Archived from the original on 6 May 2025. Retrieved 6 May 2025.
  29. ^ Ricco, Flávio (9 June 2025). "Band precisa buscar novo jeito de superar seus problemas". Portal Léo Dias. Archived from the original on 9 June 2025. Retrieved 10 June 2025.
  30. ^ Redação, Por (9 June 2025). "ESPN Brasil negocia parceria com X-Sports para transmissões de ligas europeias na TV aberta, diz colunista". Bahia Notícias. Archived from the original on 10 June 2025. Retrieved 10 June 2025.
  31. ^ Tavares, Karoline (9 June 2025). "ESPN na TV aberta? Entenda o acordo com a X-Sports". Sporting News (in Brazilian Portuguese). Retrieved 10 June 2025.
  32. ^ Forato, Thiago (9 June 2025). "Nova ESPN? Acordo com X-Sports discute porcentagem e pode gerar entrave com operadoras". NaTelinha (in Brazilian Portuguese). Retrieved 10 June 2025.
  33. ^ a b Toledo, Mariano (24 July 2025). "Novo canal XSports estreia no dia 16 de agosto". Tela Viva. Archived from the original on 25 July 2025. Retrieved 25 July 2025.
  34. ^ Félix, Victor (24 July 2025). "Grupo Kalunga e ESPN fecham parceria para o X-Sports, novo canal esportivo em TV aberta". portal dos Jornalistas (in Brazilian Portuguese). Retrieved 25 July 2025.
  35. ^ Ricco, Flávio (15 July 2025). "Não tem sentido a Globo transmitir só metade do Mundial em 2026". Portal LeoDias (in Brazilian Portuguese). Retrieved 15 July 2025.
  36. ^ Redação, Por (16 July 2025). "X-Sports: detalhes do novo canal de esportes na TV aberta". www.sportingnews.com (in Brazilian Portuguese). Retrieved 16 July 2025.
  37. ^ Nery, José Carlos (23 July 2025). "Existência da quase centenária "Voz do Brasil" é bem discutível". Portal LeoDias (in Brazilian Portuguese). Retrieved 23 July 2025.
  38. ^ Lance!, Por (23 July 2025). "ESPN fecha parceria, e TV aberta no Brasil ganhará novo canal esportivo". Lance (in Brazilian Portuguese). Retrieved 24 July 2025.
  39. ^ Santos, Guilherme (28 July 2025). "X-Sports: Afinal, o que é este novo canal esportivo?". Além da Tela. Archived from the original on 28 July 2025. Retrieved 28 July 2025.
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