Howdy (streaming service)
| Developer | Roku, Inc. |
|---|---|
| Key people |
|
| Type | OTT platform |
| Launch date |
|
| Platform(s) | List of platforms
|
| Status | Active |
| Pricing model | subscription |
| Availability | United States |
| Website | therokuchannel |
Howdy is an an American subscription video on-demand over-the-top streaming service available in the United States. The service was launched in 2025, and is owned and operated by Roku, Inc.[1][2]
History
[edit]Howdy launched on August 5, 2025, and it is Roku’s first subscription streaming service. Roku already owns The Roku Channel which is a free streaming service. Howdy will be ad-free and will cost $2.99 per month. It will feature around 10,000 hours worth of content. While Howdy TV won’t compete against other existing streaming services, it will include content from Lionsgate, FilmRise and Warner Bros. Discovery.[3][4]
References
[edit]- ^ "Roku unveils $2.99 ad-free subscription streaming service". Los Angeles Times. August 5, 2025. Retrieved August 5, 2025.
- ^ Spangler, Todd (August 5, 2025). "Roku Launches Howdy, a Low-Cost No-Ads Streamer, but It Doesn't Want to Compete With Netflix". Retrieved August 5, 2025.
- ^ Huston, Caitlin (August 5, 2025). "Roku Launches Howdy, a $2.99 Monthly Streaming Service". The Hollywood Reporter. Retrieved August 5, 2025.
- ^ "Roku". Roku. Retrieved August 5, 2025.
Categories:
- Roku, Inc.
- 2025 establishments in California
- Android (operating system) software
- Internet properties established in 2025
- Internet television streaming services
- IOS software
- Subscription video on demand services
- TvOS software
- Universal Windows Platform apps
- Video rental services
- American corporate subsidiaries