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Global Village Coffeehouse

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A 2008 Panera Bread with an earth-tone awning and logo showing a low-detail woman clutching bread

Global Village Coffeehouse is a design aesthetic that was prevalent from the late 1980s until the early 2000s.[1] The term was coined by Evan Collins, co-founder of Consumer Aesthetics Research Institute, in 2018, to describe the illustration style.[2] The aesthetic was epitomized by the décor of Panera Bread and often seen in the designs of 1990s corporations like Starbucks, Barnes & Noble, and Borders.[3]

It is described as having the appearance of "handcraftedness with ancient or tribal imagery, often with earth tones and vaguely nature-oriented motifs like trees, suns, and waves."[4]

The Atlantic staff writer Ali Breland, described the aesthetic fad as "a reaction to the ascent of the early tech boom and (invoking) an ambiguous bohemian warmth."[1]

See Also

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References

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  1. ^ a b Fattal, Isabel (2024-11-29). "The Trends Atlantic Writers Love and Hate". The Atlantic. Retrieved 2025-07-02.
  2. ^ Wolfe, Alice (2024-02-19). "How We Lost "Javacore," and the Communal Coffee Shop With It". Dwell. Retrieved 2025-07-02.
  3. ^ "The Story of Late Capitalism as Told Through Panera Bread". The Nation. 2024-02-26. Retrieved 2025-07-02.
  4. ^ Jennings, Rebecca (2021-01-26). ""Indie Sleaze" and "Internet Awesomesauce": Meet the woman schooling TikTok on niche aesthetics". Vox. Retrieved 2025-07-02.