Ecstasy (clothing)
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| Company type | Limited |
|---|---|
| Industry | Apparel/Clothing/Fashion Accessories |
| Founded | 1997 |
| Founder | Tanjim Haque |
| Headquarters | Banani Dhaka 1212, Bangladesh. |
Key people | Tanjim Haque, Asma Sultana |
| Products | Men's, Women's Apparel & Accessories |
| Website | ecstasybd |
Ecstasy is a clothing, fashion, and lifestyle brand based in Bangladesh.[1][2] The flagship store is located in Banani, Dhaka.[3] The company was founded by Tanjim Haque who is also the CEO.[4]
History
[edit]Ecstasy was established in 1997.[4] It is a multi-store franchise and is one of the largest clothing brands in Bangladesh.[5] The store describes its items as contemporary global fashion inspired.[6]
Stores
[edit]Total number of outlets is 20. Those are:
- Basundhara City (3 outlets)
- Banani
- Dhanmondi
- Mohammadpur
- Uttara (3 outlets)
- Jamuna Future Park (3 outlets)
- Wari
- Chittagong
- Khulna
- Sylhet
- Comilla
- Feni
- Mymensingh
- Narayanganj
Retail Expansion
[edit]Ecstasy opened its first lifestyle store at Bashundhara City in 2009, spanning over 12,000 square feet. The brand later expanded with flagship outlets in Banani (2015) and Dhanmondi (2016), reflecting a strategy to establish high-profile urban retail locations. [7] [8]
Autumn–Winter 2024 Collection
[edit]In November 2024, Ecstasy launched its Autumn–Winter collection, featuring the “Tanjim Squad” men’s line, which included flannel shirts, hoodies, sweaters, backpacks, and casual wear targeted at the youth demographic.[9]
Alongside the collection launch, Ecstasy introduced a *Gold Card loyalty programme* offering 20% discounts on Tanjim merchandise and birthday perks.[10]
Sustainability Initiatives
[edit]In 2024, Ecstasy introduced sustainability measures including the use of organic cotton in selected collections and eco-friendly packaging materials.[11]
The brand also launched a recycling program encouraging customers to return used clothing for upcycling, aiming to reduce textile waste and promote circular fashion.[12]
Brand Collaborations and Limited Editions
[edit]In late 2024, Ecstasy collaborated with Bangladeshi illustrator and graffiti artist Mehedi Karim for a limited edition graphic T-shirt line themed around Dhaka’s urban culture.[13]
The limited drop was available both online and in flagship stores, and it received notable attention from younger fashion consumers and local fashion bloggers.
The brand has previously released special Eid and Pohela Boishakh collections in limited quantities featuring seasonal prints and fabric combinations exclusive to short-term campaigns.[14]
References
[edit]- ^ "Ecstasy launches store in Dhanmondi". The Daily Star. 26 April 2016. Retrieved 15 April 2017.
- ^ "Ecstasy school hockey sponsor". The Daily Star. 3 September 2009. Retrieved 15 April 2017.
- ^ "Ecstasy launches flagship store at Banani". The Daily Star. 22 September 2015. Retrieved 15 April 2017.
- ^ a b "Tête-à-tête with Ecstasy's Tanjim Haque". The Daily Star. Retrieved 15 April 2017.
- ^ "Into the depths of Ecstasy". The Daily Star. 17 November 2015. Retrieved 15 April 2017.
- ^ "Ecstasy at Jamuna Future Park". The Daily Star. 13 May 2014. Retrieved 15 April 2017.
- ^ "Ecstasy's new Dhanmondi store opens". The Daily Star. 27 December 2016. Retrieved 23 June 2025.
- ^ "Fashion powerhouse Ecstasy turns lifestyle label". The Daily Star. 1 September 2009. Retrieved 23 June 2025.
- ^ "Ecstasy's Autumn–Winter 2024 Collection Launch". Shops1000. 24 November 2024. Retrieved 23 June 2025.
- ^ "Ecstasy launches Gold Card Loyalty Programme". Shops1000. 22 November 2024. Retrieved 23 June 2025.
- ^ "Ecstasy's commitment to sustainable fashion". Fashion BD News. 15 June 2024. Retrieved 23 June 2025.
- ^ "Ecstasy launches clothing recycling initiative". Eco Fashion BD. 1 September 2024. Retrieved 23 June 2025.
- ^ "Ecstasy partners with artist Mehedi Karim for capsule collection". The Daily Star. 10 December 2024. Retrieved 23 June 2025.
- ^ "Ecstasy launches festive capsule collections". Prothom Alo. 8 April 2024. Retrieved 23 June 2025.
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