Drive time
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Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation.[1] Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, commercial radio can generate the most revenue from advertising.[2] Drive time usually coincides with rush hour.[3][4]
See also
[edit]- Prime time, a related concept in television
- Traffic message channel
References
[edit]- ^ "English definition of "drive time"". Cambridge Dictionaries Online. Cambridge University Press. 27 August 2014. Retrieved 27 August 2014.
- ^ Hillstrom, Magee (27 August 2014). "Advertising Media Audio Law & Legal Definition". USLegal Definitions. US Legal. Retrieved 27 August 2014.
- ^ Kristen K. Swanson; Judith C. Everett (24 September 2015). Promotion in the Merchandising Environment. Bloomsbury Academic. pp. 197–. ISBN 978-1-62892-157-1.
- ^ Frederic Leigh (1998). Historical Dictionary of American Radio. Greenwood Publishing Group. pp. 130–. ISBN 978-0-313-29636-9.