Draft:Yolo (2025)
YOLO is a 2025 Indian Tamil-language romantic comedy film directed by S. Sam and written by Rams Murugan, produced by Mahesh Selvaraj under the MR Motion Pictures banner. The film stars debutants Dev and Devika Satheesh in the lead roles, alongside Akash Premkumar, Badava Gopi, VJ Nikki, Deeps, Pravin, and Giri Dwarakish in prominent roles. The film features an ensemble cast including Subbru, Yuvaraj Ganesan, Subashini Kannan, Nithi Pradeep, Swathi Nair, Divakar Selvakumar, Kalaikumar, Pooja Fiya, Deepika Paul, Mahesh Selvaraj, and others.
Cast
[edit]- Dev as Shiva
- Devika Satheesh as Deekshitha
- Akash Premkumar as Madhan
- Badava Gopi as Vetri
- Pravin as PK
- Giri Dwarakish as Face Reading Perumal
- VJ Nikki as Pranav
- Subbru as Akilaandam
- Deeps as Lawyer Balaji
- Nithi Pradeep as Ishwariya
- Yuvaraj Ganesan as Bandha Prakash
- Kalaikumar as Swamiji
- Subashini Kannan as Vasundhara
- Swathi Nair as Swetha
- Divakar Selvakumar as Amudhan
- Deepika Paul as Amsa
- Pooja Fiya as Anitha
- Mahesh Selvaraj as Judge
- Sikkander as Mediator
Yolo | |
---|---|
Directed by | S.Sam |
Written by | Ram Murugan |
Produced by | Mahesh Selvaraj |
Starring | |
Cinematography | Sooraj Nallusamy |
Edited by | AL Ramesh |
Music by | Sagishna Xavier |
Production company | MR Motion Pictures |
Country | India |
Language | Tamil |
Pre-Production
[edit]YOLO was officially launched on 10 July 2024, with a pooja ceremony attended by directors Ameer Sultan, Ramana and P. Samuthirakani in Chennai, marking the directorial debut of S. Sam. The screenplay was co-written by S. Sam, Rams Murugan, Panbu Selvan, and Mahesh Selvaraj, bringing together a blend of fresh voices and narrative vision. Key technical positions were confirmed early: Sooraj Nallusamy as cinematographer, AL Ramesh as an editor, M. Devendiran as art director, Danger Mani overseeing stunts, and Sagishna Xavier handling music direction.
Filming commenced in July 2024, with principal photography planned and executed in a single phase across Chennai and its surrounding locations. The shoot was wrapped efficiently in a compact schedule, reflecting focused planning and coordination.
Post-Production
[edit]Once shooting wrapped, the post‑production phase progressed swiftly. Dubbing was completed by early May 2025, and was publicly announced on 7 May 2025, indicating that the film was entering its final polishing stages. During this period, sound mixing and editing were overseen by the technical team to ensure a seamless blend of visual and auditory elements. While the teaser and full trailer had not been released at that time, promotional glimpses were expected soon as part of the next marketing wave.
Marketing and Promotional Timeline
[edit]The marketing campaign for YOLO followed a phased rollout strategy:
- First Look Poster & First Single Launch: On 22 March 2025, the official first look poster and the first single “I’m from Ulundurpettai” were unveiled during the GATEWAY 2025 college festival at Anna University. Thousands of students witnessed the launch, generating strong immediate interest and an enthusiastic response among Gen Z audiences. The poster, designed to evoke youthful romance and fantasy elements, quickly gained traction across social media platforms.
- Second & Third Single Promotions: Although detailed dates for the second and third singles (such as "YOLO YOLO" and "Mudhal Mazhaithuli") haven’t been widely reported, the release pattern suggests a strategic cadence:
- The second single, including both original and rap versions, dropped on 16 May 2025, accompanied by promotional events and digital campaigns that amplified its EDM-meets-Reel-friendly vibe. Rap lyrics penned by Mahesh Selvaraj added a viral layer to the title track.
- The third single, “Mudhal Mazhaithuli”, released on 19 June 2025, leaned into romantic nostalgia and was supported by lyrical and emotional visuals targeting streaming platforms and playlists.
These singles were timed to sustain momentum leading up to the film's release, catering to different audience moods, from high-energy dance tracks to sentimental ballads.
Soundtrack
[edit]The soundtrack and background score for YOLO were composed by Sagishna Xavier. The album features six tracks in total, blending vibrant, youthful energy with soulful melodies. The music has been well-received for its genre diversity and appeal to Gen Z audiences. Audio rights were acquired by Trend Music.
Track List
- "I’m from Ulunderpettai" Released on 22 March 2025 during Anna University’s GATEWAY event, this high-octane Gen Z peppy anthem captures small-town swagger with a playful urban twist. Written and composed by Sagishna Xavier, the song is sung by Adithya RK. With its catchy beats and humorous self-branding, it quickly became a viral favorite on social media reels.
- "YOLO YOLO" Dropped on 16 May 2025, this title track is a feel-good, dance-pop number that embodies the spirit of the film — You Only Live Once. Sung by Yazin Nizar and Joewin Shamalina, with lyrics by Super Subu, rap by Mahesh Selvaraj the track was launched by music director Ghibran and actor Prajwal Devaraj. Packed with youthful energy and EDM-inspired hooks, it's a go-to party track for the summer.
- "Mudhal Mazhaithuli" Released on 19 June 2025, this is the romantic soul of the album — a soft, melodious ballad that captures the magic of first love. Sung by G.V. Prakash Kumar and Priyanka NK, with lyrics by Muthamil, the song has been praised for its emotional depth and nostalgic feel. Its poetic visuals and rain-themed love metaphor made it a trending favorite on music charts and streaming platforms.
References
[edit][1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19]
External Links
[edit]- ^ "Introducing New Hero Dev". Cinema.dinemalar.
- ^ "அமீர் மற்றும் சமுத்திரக்கனியிடம் இணை இயக்குநராக பணியாற்றிய சாம் இயக்கத்தில் கலகலப்பான ரோமான்ஸ் காமெடி படமாக உருவாகிறது 'யோலோ". Tamil.News18.
- ^ "Shoot at site: A rom-com, a young cast, and a catchy hook step". Timesofindia.
- ^ "Giri Dwarakish, Son Of Kannada Veteran Dwarakish, Ventures Into Tamil Films With Yolo And Made In India". Timesnownews.
- ^ "ஃபேன்டஸி படமாக உருவாகும் 'யோலோ' - ஃபர்ஸ்ட் லுக் வெளியீடு". Hindutamil.
- ^ "New Hero Bron". Cinema.dinamalar.
- ^ "பூஜையுடன் துவங்கிய "யோலோ" திரைப்படம்!!". Cineulagam.
- ^ "'யோலோ' படத்தின் ஃபர்ஸ்ட் லுக் மற்றும் சிங்கிள் பாடல் வெளியானது!". Zeenews.india.com.
- ^ "யோலோவில் ஃபேன்டஸி ரொமான்டிக் காமெடி!". Hindutamil.
- ^ "தமிழ் சினிமாவில் புது ரெமாண்டிக் காமெடி திரைப்படம் 'யோலோ'!". Zeenews.india.
- ^ "தமிழ் சினிமாவில் புது ரெமாண்டிக் காமெடி திரைப்படம் 'யோலோ'!". Zeenews.india.
- ^ "கலகலப்பான ரோம் காம் திரைப்படமாக உருவாகும், "யோலோ". Indiaglitz.
- ^ "First single of Sam's directorial debut Yolo to be out on this date". Cinemaexpress.
- ^ "First single of Sam's directorial debut Yolo to be out on this date". tamil.abplive.
- ^ "Giri Dwarakish forays into Tamil cinema with Yolo and Made in India". cinemaexpress.
- ^ "Debutant Sam's Yolo officially launched". cinemaexpress.
- ^ "பூஜையுடன் துவங்கிய "யோலோ" திரைப்படம்!". chennaieditor.
- ^ "யோலோ | Yolo: A fantasy rom-com entertainer". ithutamil.
- ^ "கலகலப்பான ரோம் காம் திரைப்படமாக உருவாகும் "யோலோ"". tamil.filmibeat.