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Xtreme Nutrition

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Xtreme Nutrition is a South African health and fitness retail company that specializes in the distribution of nutritional supplements, wellness products, and fitness accessories. The company operates both physical retail locations and an online store, serving customers across South Africa.

History

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Xtreme Nutrition was founded in 2007 in Cape Town, South Africa. It began as a single retail store focused on supplying sports supplements to local athletes and gym-goers. Over time, the company expanded rapidly, driven by South Africa's growing interest in fitness and wellness.

Ownership

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The company is privately owned by Kieron Phillips and Nic Roth. Phillips serves as the Chief Executive Officer (CEO), while Roth plays a strategic role in business development and operations.

Operations

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As of 2025, Xtreme Nutrition operates over 25 retail locations throughout South Africa. These include high-traffic shopping centers and fitness-oriented areas such as:

  • Greenpoint, Cape Town
  • Benmore Centre, Sandton
  • Central Square, Menlyn Maine

The brand also maintains a strong digital presence through its online store.

Products

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Xtreme Nutrition sells a broad range of products, including:

  • Protein Supplements (Whey, Casein, Isolate, Vegan)
  • Pre-Workout and Intra-Workout Formulas
  • Creatine Products
  • Fat Burners and Weight Management Solutions
  • Vitamins, CBD, and Collagen
  • Snacks, Bars, and Functional Drinks
  • Shakers, Bottles, and Fitness Accessories

In addition to retail products, the company offers customer support tools such as macro calculators and educational fitness content.

Online Store

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The Xtreme Nutrition website (xtremenutrition.co.za) allows nationwide access to all product categories, offering delivery services and special promotions. Orders over R450 qualify for free shipping.

Marketing and Community

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Xtreme Nutrition maintains a strong presence on social media, where it promotes new products, fitness tips, and in-store events. Platforms include:


Leadership

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  • Kieron Phillips – CEO and Co-owner
  • Nic Roth – Co-owner

See also

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References

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<references> [1]

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