Draft:Wellhub

• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Catraln0704 (talk) 13:27, 11 June 2025 (UTC)

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What is Wellhub?

Wellhub (formerly Gympass) is a corporate wellness platform offering thousands of digital and in-person solutions to support all aspects of employee wellbeing, including nutrition, mental wellbeing, sleep, productivity, and physical activity. Its global network includes more than 50,000 gyms, classes, and personal trainers across 8,000 cities, as well as dozens of wellbeing apps. With Wellhub, organizations can offer their workforce access to this wellness network as a part of an employment benefits package. The company’s mission is to make every company a wellness company. As of 2024, it has partnered with 22,000 companies, giving more than 20 million employees access to its wellbeing partner network.

How Does Wellhub Work?

Wellhub provides the employees of its corporate partners access to the company’s expansive wellness network.

Corporate clients pay a monthly fee to partner with Wellhub, which grants employees the ability to opt-in to the network. Their employees can select from a variety of monthly subscription plans, and the fitness provider earns a commission each time an employee checks-in to their programming on the Wellhub app, which can integrate directly with the provider’s booking system.

Wellhub membership plans are exclusively available to employees of Wellhub clients. There have been more than 500 million check-ins within the Wellhub network. Company research indicates that workers using Wellhub save about 50% on wellness memberships, such as gyms, classes, and apps.

While Wellhub supports employee health, it operates independently from a company’s health care plan. An employee can have a Wellhub membership whether or not they participate in their company’s health insurance. A multi-year study by an external healthtech company assessed the Wellhub program’s impact across four large Brazilian companies with a combined eligible workforce of more than 30,000 employees. This study found companies save on their overall employee healthcare costs, thanks to increased preventative care and decreased hospitalizations. Employees who exercise at least five times per month with Wellhub, providing a healthcare cost savings of 35% or more.

Most companies also see lower turnover after adding Wellhub to their employee benefits package — company research finds employees using Wellhub were 30% less likely to leave their jobs than non-subscribers, translating to an estimated $50 million in saved recruiting costs in 2023.

Founding & History

Wellhub CEO Cesar Carvalho launched the startup — then called Gympass — in 2012 in his native Brazil. Growing up in Brazil, wellness was naturally integrated into Carvalho's daily life, but as his career progressed, time constraints and work pressures made maintaining healthy habits nearly impossible. His personal struggle—which negatively impacted his health, focus and relationships—revealed a widespread problem facing busy professionals worldwide. Wellhub was born from this realization: to restore simple access to wellness for busy people navigating modern life, with meaningful support from their employers.

“I thought of this key or card that could potentially open the doors of every single gym and studio on the planet,” he told the Financial Times in 2022. The company initially began by selling day passes to gyms to individuals. A PwC executive who was among its first users asked how he could share the service with PwC’s 5,000 Brazilian employees. Wellhub pivoted in response to his request, adopting a business-to-business model. The partnership with PwC generated 500 new subscribers in the first three days, which was more clients than the company had in total before that point.

A client request led Wellhub to expand from Brazil into Mexico in 2015, after which it continued to add operations in Europe and Latin America. Wellhub expanded to the U.S. in 2018 and Carvalho moved from São Paulo to New York City the next year, where the company is now headquartered.

In 2019 and early 2020, the company began to integrate virtual resources to the network, adding a series of wellness apps and virtual resources clients could use from the safety of their homes. The strategy led to an 80% increase in check-ins and a double of revenue in 12 months. In 2021, the company announced a successful $220 million Series E funding round. This gave the company a $2.2 billion valuation, doubling its 2019 valuation of $1.1 billion. In 2023, the company announced an $85 million Series F funding round, giving it a valuation of $2.4 billion. Wellhub is one of the few Latin American tech startups to reach ‘unicorn’ status (having a $1 billion valuation before becoming a publicly traded company). Two years later, in 2023, it was named one of Inc.’s “Best Places to Work.” In 2024, Wellhub was named one of Fast Company’s Most Innovative Companies in human resources.

Wellhub Today

The business first launched in Sao Paulo, Brazil and currently operates in 12 countries globally: US, Canada, Brazil, Mexico, Argentina, Chile, Spain, Germany, UK, Ireland, Romania, and Italy. In 2024, the company rebranded Wellhub from Gympass to reflect its expanded mission and product offering.

It also introduced a new visual identity and, for the first time, a logo — the Wellbeing Flywheel. It evokes the company's mission to keep the wheels of wellbeing in motion, forever turning to support healthier, happier people. The circular shape symbolizes the platform where all dimensions of wellbeing converge, while the wavy fan-like spokes represent the constant and ever-evolving practice of wellness. Wellhub's main offices are in New York City, USA; São Paulo, Brazil; and Lisbon, Portugal. Its major investors include EQT, SoftBank, General Atlantic, Valor Capital Group, and Atomico.