Draft:W4 Marketing AG
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W4 Marketing AG is a Swiss digital marketing and information technology services company headquartered in Zurich, Switzerland. The company provides business-to-business (B2B) and business-to-business-to-consumer (B2B2C) services in areas such as marketing automation, content management, customer relationship management (CRM) integration, and digital platform development. It operates internationally with offices in Switzerland, Germany, Slovakia, and China. The company was founded in 1994 by Jörg and
History
[edit]W4 Marketing AG was founded in 1994 and is registered in Zurich as a public limited company (Aktiengesellschaft).[1] In 1996 and again in 1998, it underwent structural changes to become a limited liability company (Gesellschaft mit beschränkter Haftung) based in Wettingen. Over the years, W4 expanded its focus from traditional marketing to include e-government and software development.
By the early 2000s, W4 launched several online initiatives, including the Fleurop online shop (2001) and the "CommunityNet" platform for municipal services (1999–2000). The company adopted open-source content management systems such as Typo3 in 2003 and Magento in 2007. It introduced WebPrePrint in 2006 and developed loyalty programs and entertainment platforms in cooperation with clients like Cailler and Sony Music.
Between 2008 and 2010, W4 opened new offices in Zurich and Dresden. In 2011, the company was formally incorporated as W4 Marketing AG in Zurich.
In subsequent years, W4 developed partnerships with companies including Oracle, HubSpot, BSI, Akeneo, and Sitecore. It expanded into China in 2017, opening a Beijing office. In 2022, it acquired the healthcare-focused marketing platform just-medical!, followed by MEDINSIDE and DOCINSIDE in 2023 and 2024, respectively. It also launched the spin-off venture wps4digital and expanded its partnerships with Bynder, Nextage, and Lobster PIM.
Notable milestones include reaching HubSpot Gold Partner status in 2017, Platinum Partner in 2020, and Diamond Partner in 2025. The company celebrated its 25th anniversary in 2019.
Products and Services
[edit]W4 Marketing AG offers a range of marketing and IT services, including:
- Marketing automation using platforms such as HubSpot
- Customer relationship management (CRM) integration
- Content marketing and inbound strategy
- Search engine optimization (SEO)
- Development of websites, online shops, and web applications
- Gamification and 3D visualization services
- Digital asset management and dashboard integrations
- Localization and campaign management for the Chinese market
The company supports open-source platforms including Typo3, Magento, and ORO. It also offers proprietary solutions and operates as a certified partner of several third-party software providers.
Operations and Locations
[edit]W4 Marketing AG is headquartered in Zurich, Switzerland, with additional Swiss offices in Baar (Zug). It also maintains offices in Dresden, Germany; Bratislava, Slovakia; and Beijing, China. As of the latest available data, the company employs between 50 and 200 people and supports remote work options.
Key People
[edit]- Jörg Wenzel – Co-founder and Chairman of the Board.
- Sarah Wilhelm – Board Member.
- Martin Alexander Naas – Board Member.
- Corinna Theune – Board Member.
The company's registration and key people are also documented in the Moneyhouse directory.[2]
Awards and Recognition
[edit]- Oracle Specialized Partner of the Year for SaaS Cloud Applications (2016)
- ARC Awards and Galaxy Awards for corporate communication projects (2015)
- Stevie Award for marketing innovation (2013)
Controversies and Criticisms
[edit]As of June 2025, no notable controversies or criticisms have been reported in reliable sources concerning W4 Marketing AG.
References
[edit]- ^ "W4 Marketing AG in Zürich - Reports". Moneyhouse. Retrieved 13 June 2025.
- ^ "W4 Marketing AG in Zürich - Reports". Moneyhouse. Retrieved 13 June 2025.
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