Draft:Treblab
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Treblab is an American company specializing in wireless audio devices. It was founded in 2015 by Alexander Malamud in Florida.[1] The company operates as a division of Productech Corporation and focuses on the development of affordable headphones, wireless speakers, and other audio devices for active lifestyles and fitness.
History
[edit]Founding and early years
[edit]Treblab was founded in 2015 by Alexander Malamud, an entrepreneur from Florida who previously created Productech Corporation. The idea for the company arose from the founder's frustration with the quality and pricing of wireless audio devices on the market. Malamud explained the motivation for creating the brand: "We started with sports earbuds because we saw an opportunity. Many big brands overcharge for a quality product because they work through retail stores; we work directly with the consumer so that we can offer the same quality at a substantially lower cost."[2]
The company was created by a team of "passionate audio enthusiasts with over 30 years of professional experience and a genuine love for exceptional sound." The Treblab trademark was registered with the USPTO on December 7, 2015.
Development and Growth
[edit]In its first year of operation, a team of five successfully launched two brands (Treblab and Dictopro) and released eight products. By 2018, the team had grown to over 30 employees, and the company had successfully promoted its products in global markets.
Significant milestones in the company's development included:
- 2017 — Expansion of the trademark with an additional registration application filed on July 20, 2017.
- 2018 — A year of active product line development:
- September: Launch of X5 earbuds with improved fit and microphone
- October: Release of HD77 speaker with DualBass™ technology and IPX6 protection
- November: Introduction of fully wireless XR700 earbuds with IPX7 protection
Products and Technologies
[edit]Main Product Lines
[edit]True Wireless Earbuds:
- X3 Pro ($69.97) — Flagship model with 14.2mm drivers, Bluetooth 5.3, IPX5 protection, and up to 145 hours of battery life with case(8)(13). The X3 Pro earbuds have been praised for their exceptional comfort and secure fit during running and workouts (8)(13).
- X-Open ($69.99-$99.97) — Open-ear earbuds with 14.2mm drivers, Bluetooth 5.4, IPX5 water resistance, and up to 40 hours total playtime
- WX8 ($29.97-$69.97) — Waterproof earbuds with an IPX8 rating and 28-hour battery life. The WX8 model has been featured in motorcycle gear guides as ideal for riders (7).
Over-Ear Headphones:
- Z7 Pro ($149.97-$160) — Premium model with hybrid active noise cancellation, aptX HD support, and 45-hour battery life (15). The Z7 Pro has received recognition for its IPX4 water resistance rating, making it suitable for tough workouts and outdoor activities (15).
- Z2 ($89.97-$120) — Mid-range model with Advanced Sound 2.0 technology and 35-hour battery life (1)(3)(10). The Z2 has been recognized as the "Best workout headphones under $100" by CBS News (10).
Bluetooth Speakers:
- HD-Max (60W) — Flagship speaker with three sound modes, IPX7 protection, and powerbank function. The HD-Max has been featured in multiple holiday gift guides for its premium audio quality (9).
- HD77 (30W) — Portable speaker with 360° sound, DualBass™ technology, and RGB lighting (2)(14)(16). The HD77 has received extensive coverage in audio reviews, with particular praise for its 360° sound delivery and durable construction (16).
- HD-360 (60W) — Circular portable speaker with 360° surround sound, featuring 4×10W drivers, 50W bass driver, and 8 bass radiators (6). The HD-360 has been praised for its affordable alternative to premium speakers like the Apple HomePod, with recent price reductions making it even more accessible (6).
Proprietary Technologies
[edit]Advanced Sound 2.0 Technology — Proprietary sound processing system with tuned neodymium drivers for enhanced bass response and optimized frequency characteristics.
- T-Quiet Active Noise Cancelling — Proprietary active noise cancellation technology with a hybrid noise suppression system and automatic adaptation to the environment.
- PlayXTend™ Battery Technology — Battery optimization technology for extended playtime with fast charging capabilities.
- DualBass™ Technology — Low-frequency enhancement system for speakers with balanced output across all frequencies.
Business model and market position
[edit]Financial performance
[edit]According to data from 2024-2025, Treblab's annual revenue is $5-6.7 million USD. The company employs between 28 and 51 staff members and operates from its headquarters in St. Petersburg and Miami, Florida. The company has not raised external investment and develops through its resources.
Market position
[edit]Treblab occupies a niche in the mass market for wireless audio devices, valued at over $74 billion and growing at an annual rate of 11%. The company positions itself as an affordable alternative to premium brands (Apple, Bose, Sony), offering products 30-50% cheaper with comparable quality.
Main Competitors:
- Direct: JBL, Anker Soundcore, Skullcandy, Ultimate Ears
- Premium: Apple (17% TWS market share), Bose, Sony, Samsung (5)
Distribution channels
[edit]The company uses a direct-to-consumer (D2C) model through:
- Own website
- Online marketplaces: Amazon (primary), eBay, Walmart, Newegg, Rakuten
- International sales in the US, Europe, and Asia
Recognition and awards
[edit]Professional awards
[edit]2024 — The HD Max speaker received the AndroidGuys Smart Pick Award for products with an average rating of 3.75+ stars, recognizing "balance of quality, performance, and value" with excellent design, innovation, and user experience at a competitive price.
Consumer ratings
[edit]- TrustPilot: 4 stars from over 260 customer reviews as of January 2025
- High customer satisfaction with consistent positive feedback on product quality and customer service
- Facebook: 10,080+ followers
Media Coverage
[edit]Treblab products regularly receive positive reviews in major publications and specialized tech media:
Major Media Outlets
[edit]- Forbes — Multiple features including Z2 workout headphones, HD77 speakers in holiday gift guides, and HD-Max in premium speaker recommendations (9)(11)(12)
- CBS News — Z2 featured as "Best workout headphones under $100" (10)
- Good Housekeeping — X3 Pro included in best running headphones guide with high ratings (13)
Specialized Technology Media
[edit]- Tom's Guide — Multiple professional reviews of Z2 headphones and HD77 speaker (1)(2)
- RTINGS — Z7 Pro recommended for water-resistant workout headphones with detailed technical analysis (15)
- The Gadgeteer — HD-360 received positive review praising 360° sound and affordability (6)
Audio and Fitness Specialists
[edit]- Active.com — Featured reviews of X3 Pro earbuds for running and HD77 for home gym use (8)(16)
Lifestyle and Technology Publications
[edit]- Outer Audio — HD77 included in portable Bluetooth speakers recommendations (14)
- Motorcyclist Online — WX8 earbuds featured in holiday motorcycle gift guide (7)
Current status
[edit]Recent developments (2024-2025)
[edit]Treblab continues to operate with regular new product launches and updates to existing product lines. In 2024, the company introduced the updated HD Max with new colors and improved materials, as well as the X9 Pro earbuds featuring hybrid active noise cancellation. Additionally, it expanded its range beyond audio equipment to include air purifiers and massage guns.
Key metrics for 2025:
- Over 1 million devices sold
- Global presence with strong positions in the US market
- Price positioning in the $60-200 range
- Regular promotional campaigns with 15-50% discounts
Product innovations
[edit]- Support for Bluetooth 5.3-5.4 in all new products
- Improved battery life across all categories
- Enhanced water resistance ratings
- Advanced noise cancellation features
The company continues to focus on its core mission—"helping people live active lifestyles and achieve fitness goals"—by providing high-quality wireless audio devices at accessible prices.
References
[edit]- ^ "Treblab and 1More's Aural Offerings". independent.com. 12 Dec 2018. Retrieved 2025-07-29.
- ^ "Treblab and 1More's Aural Offerings". independent.com. 13 Dec 2018. Retrieved 2025-07-29.