Draft:Sonia Manchanda

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Last edited by Auric (talk | contribs) 5 days ago. (Update)

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Comment: In accordance with Wikipedia's Conflict of interest policy, I disclose that I have a conflict of interest regarding the subject of this article. MathewOlman (talk) 04:19, 12 May 2025 (UTC)

Sonia Manchanda is an Indian design strategist, entrepreneur, and creative leader, widely recognised for her significant contributions to design thinking, innovation, and sustainable design practices. She is a founding partner of Spread Design and Innovation and is an active member of the board of directors at the World Design Organization (WDO). Education and Early Career

Manchanda studied design at the prestigious National Institute of Design (NID), Ahmedabad. Her career began with co-founding a design firm, E-sign, which later merged with Tessaract Design to form Idiom Design and Consulting in 2005. Idiom Design, supported by Kishore Biyani’s Future Group, undertook notable projects including the brand identity for the 2010 Commonwealth Games held in Delhi.

Professional Career and Contributions

Spread Design and Innovation

Sonia Manchanda is the Founding Partner of Spread Design and Innovation Pvt. Ltd., a multidisciplinary design firm that integrates design, technology, and media. Spread’s notable projects span diverse fields including infrastructure (airports, highways), education (universities, incubators), health, retail, and climate change initiatives.

Her projects like Design Barn and Design Open exemplify her advocacy for open, collaborative, and sustainable design practices.

Dream:IN Initiative

Manchanda founded Dream:IN, a global initiative recognized by the United Nations for its innovative approach to capturing and translating the dreams of individuals into tangible systemic changes. Dream:IN was showcased at notable international forums including the Rio+20 Summit as a Green Project.

Global Influence and World Design Organizatio WDO

Sonia Manchanda was elected to the board of directors of the World Design Organization for the term 2023–2025. In her capacity as a WDO board member, she promotes global design excellence, fosters entrepreneurial approaches, and advocates for the integration of design thinking in policy, academia, and industry to drive innovation and sustainable practices worldwide.

Social Innovation and Rural Development

Committed to inclusive and transformative design, Manchanda actively engages with the India Rural Colloquy, a significant annual event organized by Transform Rural India. Her efforts focus on policy engagement and strategy formulation aimed at promoting equitable rural development and inclusive economic growth.

Philosophy and Design Ethos

Manchanda champions a human-centered and nature-integrated approach to design. She advocates for "Design Evolution" rather than revolution, emphasizing designs that harmoniously blend logic, culture, myth, and sustainability.

Public Engagements

Manchanda frequently speaks at international forums and conferences, sharing insights into design thinking, innovation, sustainability, and social transformation. A notable example is her presentation titled "Next Generation Will Make Design Their Natural Adaptive Sense," available on YouTube

References