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Draft:Shaikha Nasser Al Nowais

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Shaikha Nasser Al Nowais
EducationZayed University (BS)
Occupations
  • Corporate Vice President - Owners’ Relationship Management at Rotana Hotel Management Corporation PJSC
  • Board Member of the Abu Dhabi Businesswomen Council
Websitehttps://shaikhanasser.com/

Shaikha Nasser Al Nowais is a distinguished leader in global tourism and hospitality, with on-the-ground experience in corporate governance, audit, sustainability, and economic development. She graduated from Zayed University with a Bachelor of Science degree in Business Sciences – Finance in 2006[1].

As Corporate Vice President of Owner Relationship Management at Rotana[2], she has managed teams in spearheading strategic partnerships, inclusivity, development and more. There she was optimizing operational efficiency and championing sustainable tourism initiatives across her remit of the Middle East, Africa, Eastern Europe, and Turkey.

Her leadership extends beyond hospitality; she serves as Chairwoman of the Tourism Working Group at the Abu Dhabi Chamber, Board Member of the Abu Dhabi Businesswomen Council, member of the advisory board of the UAE Tourism Council and the Board of Trustees at Les Roches Hospitality Academy, where she drives policy advocacy, economic inclusion, and industry education.

Candidacy for UN Tourism Secretary-General (2026-2029)

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In April 2025, it was announced that the UAE had nominated Shaikha for the position of Secretary-General of the United Nations World Tourism Organization (UNWTO), for the term 2026 to 2029[3][4].

"Creating an engagement in redefining global tourism through sustainability, innovation, and inclusive economic growth."

A graduate in Finance from Zayed University, Shaikha brings 16+ years of extensive hands-on experience in the hospitality sector in the corporate network, equipping her with a strategic vision for advancing and supporting global tourism initiatives.

Her vision for the UN Tourism Secretary-General candidacy focuses on sustainability, digital transformation, economic empowerment, ethical governance along with arts & culture, aiming at creating an ecosystem where tourism as a catalyst focuses on inclusivity for global prosperity.

Nominated by the UAE Ministry of Economy and the Ministry of Foreign Affairs, Shaikha Nasser Al Nowais is a leader committed to sustainability and economic advancement. With expertise in hospitality, governance, and policy, she is known to be a progressive, forward-thinking candidate ready to lead the UN Tourism into a new era of innovation and resilience. Her candidature promises a sustainable, inclusive, and technology-driven future for global tourism.

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