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Scott Koondel (born January 27, 1964) is an American media executive, producer, and entrepreneur. He is the founder and CEO of Sox Entertainment, a production and distribution company focused on developing, packaging, and licensing television content across broadcast, cable, and streaming platforms. Koondel previously held senior executive roles at CBS Corporation and Paramount, where he played a significant role in shaping content licensing and digital distribution strategies.
Career
[edit]Early career
[edit]Koondel began his career in television at WPIX-TV in New York, where he served as National Sales Manager from 1990 to 1993. He later joined Paramount Domestic Television, a predecessor of CBS Studios, as Manager of Off-Network Television, gaining early experience in content distribution and syndication.
CBS Corporation
[edit]Over nearly 28 years with CBS and Paramount, Koondel held multiple leadership positions. He served as President of Paramount Television Distribution before being appointed as Chief Corporate Content Licensing Officer at CBS Corporation. In this role, he managed licensing for a range of CBS assets, including CBS Television Network, CBS Studios, Showtime, The CW, CBS Interactive, CBS News, and CBS Films.[1]
Koondel facilitated early licensing partnerships with streaming platforms such as Netflix and Hulu, helping redefine how content was monetized in the digital age. He also pioneered new windowing strategies for scripted series, laying groundwork for modern streaming-native content models.[2]
Sox Entertainment
[edit]In 2021, Koondel launched Sox Entertainment, headquartered at CBS Studio Center in Studio City, California. The company specializes in:
- Developing and packaging scripted and unscripted series
- Licensing content to networks and streaming platforms
- Advising on licensing strategy, MVPD models, direct-to-consumer platforms, and M&A activity
Koondel has described Sox as an "entrepreneurial but network-rooted" venture, leveraging longstanding industry relationships to innovate beyond legacy distribution systems.[3]
Notable productions
[edit]- Judy Justice (2021–present) – Executive Producer[4]
- Tribunal Justice (2023–present) – Executive Producer[5]
- Big Man – Scripted series in development about NBA legends Wilt Chamberlain and Bill Russell
- Momma – Short film co-produced with director Nacho Arenas
- America's Next Top Model (VH1) – Packaged, with sales and marketing strategy
- Hip Hop Squares (VH1) – Packaged, with sales and marketing strategy
- Drop the Mic (TBS) – Packaged, with sales and marketing strategy
- Carpool Karaoke (Apple TV+) – Packaged, with sales and marketing strategy
- Just Another Immigrant (Showtime) – Packaged, with sales and marketing strategy
Industry influence
[edit]Koondel is considered a key figure in the evolution of modern content licensing, credited with bridging traditional broadcast models and digital platforms. His work helped pioneer hybrid monetization strategies now used across the media industry.
His approach emphasizes:
- Direct licensing agreements with streaming services
- Flexible, creator-driven distribution models
- Integration of data analytics and brand-based content curation
Personal life and advocacy
[edit]A former foster youth, Koondel is an advocate for children in foster care. He supports organizations such as One Simple Wish and co-produced the short film Momma, which explores the emotional journey of children entering the foster care system.
Awards and recognition
[edit]- 'Daytime Emmy Award' – Outstanding Legal/Courtroom Program for Judy Justice[6]
- Named in Mediaweek's MW-50: Most Influential Executives Shaping the Future of Media (2007)[7]
Media appearances
[edit]- I Produce Money: Why a CBS Veteran Left the C-Suite to Become a Media Entrepreneur – *Strictly Business* podcast, March 8, 2023[8]
- Interview with Marc Berman – Featured on Popstar.one, Apple Podcasts, and YouTube
References
[edit]- ^ "Scott Koondel - Cast Detail". Amazon MGM Studios. Retrieved May 4, 2025.
- ^ "Scott Koondel Wants To Change Syndication Forever, Starting With 'Judy Justice'". NextTV. November 8, 2023. Retrieved May 4, 2025.
- ^ "About". Sox Entertainment. Retrieved May 4, 2025.
- ^ "'Judy Justice' Cleared in 100% of U.S. TV Markets". NextTV. June 15, 2024. Retrieved May 4, 2025.
- ^ "'Tribunal Justice' Sets Fall 2026 Syndication Launch As 'Judy Justice' Clears 95% Of US For Fall 2024". Sox Entertainment. February 8, 2024. Retrieved May 4, 2025.
- ^ "Scott Koondel - IMDb". IMDb. Retrieved May 4, 2025.
- ^ "MW-50: Mediaweek Names the Most Influential Executives Shaping the Future of Media". Mediaweek. September 17, 2007. Retrieved May 4, 2025.
- ^ "'I Produce Money': Why Scott Koondel Left CBS' C-Suite to Become a Media Entrepreneur". Sox Entertainment. March 8, 2023. Retrieved May 4, 2025.