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Draft:Reshift Media

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  • Comment: Promotional. "digital marketing strategies, processes, and technology solutions", "to support the specific needs of franchise organizations", "a franchise development marketing platform created to support franchise systems in identifying and engaging potential franchisees using proprietary technology and data", etc. Rambley (talk) 14:10, 20 June 2025 (UTC)
  • Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Aperry39 (talk) 13:58, 20 June 2025 (UTC)

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Reshift Media Inc. is a Toronto-based digital marketing agency that provides services in social media marketing, search engine optimization (SEO), software development, and website/app design and development.[1][2] The company focuses on developing digital marketing strategies, processes, and technology solutions for franchise systems and multi-location businesses.[2] It has developed proprietary software tools, including the Brand Amplifier[3] and Franify[4], to support the specific needs of franchise organizations.[2] [5]

Reshift Media is a member of the Canadian Franchise Association (CFA), the International Franchise Association (IFA), and other international franchise-related organizations.[2][6][7]

The agency employs more than 50 full-time professionals. [2]

History

[edit]

Reshift Media was founded by Kirk Allen and Steve Buors in 2012 in response to the growing shift of consumer attention and advertising toward digital platforms.[8][9]

In 2022, it was recognized with the North American and Worldwide Golds in the Marketing Impact, Lead Generation category at the 2022 MMA Global SMARTIES Awards for its work with Dogtopia.[10]

It was also named the World's Best Franchise Marketing Firm in 2023[11], 2024[12], and 2025[13] by the Global Franchise Awards. In 2023[14] and 2024[15], Reshift Media was named Entrepreneur magazine's Top Franchise Supplier.

In 2023, Kirk Allen, COO and Co-Founder of Reshift Media, was recognized as the Canadian Franchise Association (CFA) Volunteer Leadership Excellence winner in the CFA Recognition Awards.[16] In the same year, Jennifer McDonnell, Vice President of Content and Social Media at Reshift Media, was recognized in Ragan’s Top Women in Marketing Awards. [17]

In September 2024, Reshift Media partnered with Amazon to offer a limited-time advertising opportunity for franchise organizations through Amazon Ads.[18]This allowed non-product sellers to advertise across Amazon platforms such as Amazon.com, the Amazon app, Twitch, and IMDb. [19]

In 2025, Reshift Media received the Distinguished Franchise Support Service/Supplier Award from the Canadian Franchise Association.[20]

In June 2025, Reshift Media collaborated with The World Franchise Council and Canadian Franchise Association to support the development and execution of the marketing strategy for the inaugural World Franchise Day, held on June 11th, 2025.[21] The initiative was established to recognize the contributions of local business owners within franchise systems and to highlight the economic impact of franchising.[22][21] World Franchise Day is now observed annually on the second Wednesday of June.[22]

Operations

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As of 2025, Reshift Media works with over 250 clients across 20 countries in various industries.[2] The company operates proprietary marketing platforms designed for franchise and multi-location businesses, including Franify and Brand Amplifier.[5]

Franify is a franchise development marketing platform created to support franchise systems in identifying and engaging potential franchisees using proprietary technology and data.[5] [4]It is also licensed by other agencies serving franchise clients.[5]

Brand Amplifier, developed in collaboration with Facebook (now Meta), enables centralized management of social media and advertising campaigns across multiple franchise locations.[2][3] It allows franchise systems to create, localize, and publish organic content at scale across Facebook and Instagram while maintaining brand consistency.[2] Franchisees can access the tool to select pre-built paid Meta and Google campaigns and fund ads directly, which incorporate location-specific details through automated geographic targeting and localized messaging.[2]

References

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  1. ^ "Reshift Media | Voted World's Best Franchise Marketing Firm". Reshift Media. Retrieved 2025-06-20.
  2. ^ a b c d e f g h i "Why Reshift Media is transforming franchise marketing". Global Franchise. 2024-08-07. Retrieved 2025-06-20.
  3. ^ a b "Franchise Digital Marketing Made Easy". Brand Amplifier. Retrieved 2025-06-20.
  4. ^ a b "World's Largest Franchise Development Marketing Platform". Franify. Retrieved 2025-06-20.
  5. ^ a b c d "Reshift Media targeting worldwide expansion". Global Franchise. 2024-06-18. Retrieved 2025-06-20.
  6. ^ "Reshift Media - International Franchise Association". www.franchise.org. Retrieved 2025-06-20.
  7. ^ "Franchise Suppliers: Reshift Media Inc. | Canadian Franchise Association". Supplier Directory. Retrieved 2025-06-20.
  8. ^ "Reshift Media Inc. Entrepreneur Company Profile". Entrepreneur. Retrieved 2025-06-20.
  9. ^ Forde, Dave (2022-12-14). "Reshift Media Continues Consistent Growth, Celebrates 10 Year Anniversary | Profectio". profectio.com. Retrieved 2025-06-20.
  10. ^ Forde, Dave (2023-02-28). "Reshift Media Recognized As Best Franchise Marketing Firm Across The Globe | Profectio". profectio.com. Retrieved 2025-06-20.
  11. ^ "Reshift Media Voted Best Franchise Marketing Firm at the 2023 Global Franchise Awards". Canada Franchise Opportunities. 2023-04-26. Retrieved 2025-06-20.
  12. ^ "Global Franchise Awards 2024 announces winners". Global Franchise. 2024-03-05. Retrieved 2025-06-20.
  13. ^ "Global Franchise Awards 2025 announces winners". Global Franchise. 2025-03-06. Retrieved 2025-06-20.
  14. ^ Entrepreneur. "2023 Top Franchise Suppliers". Entrepreneur.{{cite web}}: CS1 maint: url-status (link)
  15. ^ "2024 Top Franchise Suppliers Ranking". Entrepreneur. Retrieved 2025-06-20.
  16. ^ "2023 Recognition Awards". CANADIAN FRANCHISE ASSOCIATION. 2023-04-06. Retrieved 2025-06-20.
  17. ^ Staff, Ragan (2023-10-26). "PR Daily honors the 2023 Top Women in Marketing in New York: list of honorees". PR Daily. Retrieved 2025-06-20.
  18. ^ Media, Reshift (2024-09-30). "Amazon and Reshift Media Create Exclusive Free Advertising Opportunity for Franchise Companies". GlobeNewswire News Room. Retrieved 2025-06-20.
  19. ^ Media, Reshift (2024-09-30). "Amazon and Reshift Media Create Exclusive Free Advertising Opportunity for Franchise Companies". GlobeNewswire News Room. Retrieved 2025-06-20.
  20. ^ "2025 Recognition Awards". CANADIAN FRANCHISE ASSOCIATION. 2025-03-19. Retrieved 2025-06-20.
  21. ^ a b "Reshift Media celebrates inaugural World Franchise Day - International Franchise Association". www.franchise.org. 2025-06-12. Retrieved 2025-06-20.
  22. ^ a b Stoffers, Carl (2025-06-11). "Why the Franchise Industry Has Its Own Day Now". Entrepreneur. Retrieved 2025-06-20.
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