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Draft:Rags 2 Richmond (2024 Digital Series)

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  • Comment: Not notable, also it lacks a {{Reflist}} which is used to list all the references and sources at the end of the article. Gommeh 🎮 21:31, 30 June 2025 (UTC)
  • Comment: YouTube and facebook are not reliable sources. Theroadislong (talk) 21:19, 30 June 2025 (UTC)

Rags 2 Richmond
Rags2Richmond Poster
Directed bySimon Yin
Written bySimon Yin, Patrick Do, Aaron Sprecher and Jonathan Wong
Produced byJonathan Wong, Justina Shih, Simon Yin and Osric Chau
StarringJonathan Wong, Peter Sudarso, with appearances from Nancy Sit, Davin Tong, Yasmine Ross, Leslie Kwan, Darren E. Scott and more
Edited byDylan St. Aubin
Music byJonathan Wong and Tat Tong
Production
company
Octagon Metatainment
Release dates
December 5 2024, December 12 2024, and December 19 2024
CountryCanada
LanguageEnglish

Rags 2 Richmond is a vertical digital short-form series set in Richmond, British Columbia, Canada. The fictional world is a nod to early-2000s hip-hop and R&B music and culture. It explores the challenges of entertainers yearning for stardom in the Asian entertainment and pageantry industries. The series is a musical dramedy, featuring singing and dancing performances.

Plot

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Nathan Song (Jonathan Wong), a struggling R&B singer and his best friend, dancer Lando Wu (Peter Sudarso) dream of taking the music industry by storm. They create a new genre called ChiDM (China Dope Music) and prepare to launch the single “LowKey”. However, a mysterious offer challenges their friendship. Meanwhile, a disgraced media mogul launches Richmond’s first co‑ed beauty pageant, shedding light on the challenges faced by contestants in the entertainment scene.

Format & Release

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  • Number of episodes: 28
  • Episode of length: 1 to 2 minutes long
  • Release batches: First release on December  5, second release on December 12, and third release on December 19
  • Social Media Platforms: Instagram, YouTube, Facebook, Tiktok, and Xiaohongshu (English name of app: "Red Note" or "Little Red Book").
  • Views: The series garnered close to 10 million views[1] within 3 weeks across all available platforms
  • Viewer demographics: Audience comprised of viewers from Canada, the U.S., Indonesia, Malaysia, Hong Kong, and the Philippines.

Themes

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Explores identity, ambition, betrayal, and the immigrant diaspora experience for performers. Richmond is portrayed as a “gateway” between East and West for aspiring musicians, artists, and public figures.

Setting

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Set in 2005 at a fictional TV station in Richmond, integrating locations Aberdeen Centre, Parker Place Mall, Tom Lee and the University of British Columbia.

Cast & Creators

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  • Creators: Jonathan Wong, Justina Shih, and director Simon Yin
  • Lead Cast: Jonathan Wong (Nathan), Peter Sudarso (Lando), with appearances from Hong Kong actress Nancy Sit, internet personality and comedian Davin Tong (Stage name: Peter Chao), Yasmine Ross, Leslie Kwan, Darren E. Scott, and more
  • Writers: Simon Yin, Patrick Do, Aaron Sprecher, and Jonathan Wong
  • Director: Simon Yin
  • Creative Producer: Osric Chau
  • Editor/ Post Producer: Dylan St. Aubin

Music

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Jonathan Wong performed theme song “Low Key” on South Korea’s MBC Show Music Core December Top 10 Most Viewed Stages.

Streaming

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In 2024, the series was free to watch on Instagram. The original episodes launched on social media are archived. In 2025, the series became available to stream exclusively on Viddsee.

Distribution & Development

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The digital series is distributed by Singaporean paid mobile app Viddsee. U.S. / Canadian agency Viral Nation is attached to develop a movie and TV projects for the IP in 2025.

Sponsors

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Air Canada, Fairchild TV & Radio, Tom Lee Music, Parker Place, and Continental Seafood Restaurant are sponsors for the web series.

Press

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The series has been covered on Canada’s Vancouver Sun[1], CTV[2], and CBC Radio[3]; Korea’s Chosun Daily[4]; Hong Kong’s HK01[5], Ming Pao Daily[6]; and Malaysia’s Oriental Daily[7].

References

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Citations

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  1. ^ a b Gee, Dana (January 13, 2025). "Hong Kong star sets hit digital musical dramedy in Richmond". Vancouver Sun.
  2. ^ Adams, Keri (December 4, 2024). "CTV Morning Live's Keri Adams hears all the exciting details about the digital short musical series, "Rags 2 Richmond" with Jonathan Wong". CTV.
  3. ^ "New web series explores the world of Chinese Canadian pageants in Richmond, B.C." CBC. November 6, 2024.
  4. ^ Yoon, Su-jeong (January 1, 2025). "Hong Kong singer appears on Korean terrestrial music show for the first time in 18 years". Chosun Daily.
  5. ^ Lanfeng, Cheng (December 4, 2024). "薛家燕首次全英對白演迷你網劇 挑戰雙面人角色人前歡笑人後霸氣 原文網址: 薛家燕首次全英對白演迷你網劇 挑戰雙面人角色人前歡笑人後霸氣 | 香港". HK01.{{cite news}}: CS1 maint: url-status (link)
  6. ^ "【娛樂場】《選美兄弟班》反應佳 王梓軒:繼續製作同類網劇". Ming Pao. December 28, 2024.
  7. ^ "Nancy Sit's first English mini-series! "Beauty Pageant Brothers" is now available worldwide". Oriental Daily. December 6, 2024.